Automotive &amp; Mobility

Communications

Consumer Products

Financial Services

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Media

Retail

Social Impact

Technology

Brand Strategy, Design &amp; Performance

Client Collaborative

Connected World

Content &amp; Asset Management

Corporate Venture Building

CX Strategy, Design &amp; Performance

DesignOps

Engage at the Edge

Growth Strategy

Industrial Design

Innovation Strategy

Membership &amp; Loyalty

Organization Design

Product Design &amp; Build

Product Design &amp; Delivery

Service Design

Startup Growth

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From concept to launch and beyond, deliver high-impact customer-centric brand experiences at scale.

From concept to launch and beyond, deliver high-impact customer-centric brand experiences at scale.

Bring bold ideas to life

Bringing Logistics into the Digital Realm

Hellmann takes recruiting into the future with a metaverse recruiting event

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Moving the Metaverse

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The challenge for Hellmann was to create a unique recruitment experience able to attract the right IT talent, communicate the company's corporate culture as being built on next-level tech and to position the brand as a future-ready organization. By leveraging the metaverse as the destination for this experience, Hellmann was able to showcase their ambitions and appeal to talent looking to work at the forefront of innovation for logistics.

Rethinking Recruiting

Challenge

Hellmann’s recruiting event in the metaverse consisted of three parts: a clear storyline guiding people through the experience, a virtual world to explore and the ability to openly interact with Hellmann employees. Collaborating across strategy, storytelling, design and programming, our collaborative insights and ideas translated into models, interfaces, interactions, user flows and experiences in only eight weeks.

Building Blocks

Solution

Hellmann’s metaverse world saw some truly inspiring moments by guests, employees, competitors, partners and talent. It received massive amounts of earned media and press around the event. Hellmann has continued to build and practice internal use of metaverse environments for further collaborative tasks and events.

New Horizons

Outcome

Project highlights

Launching Recruiting into the Metaverse

Next: More Metaverse Moments

Transcending the Telco Op Model

Transforming Pet Care with AI

Putting Atmospheric CO2 to Work

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Aircapture’s system sequesters CO2 from ambient air and puts it directly into commercial use

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Reinventing the carbon economy

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Clearing the air

We’re proud of our partnership with Aircapture and look forward to developing many more innovative solutions in the fight against climate change.

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Creating and scaling a circular carbon economy 

Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

outline

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Using Data for Reliable Power Generation 

Breathing Life into Lumen

Bolstering Volvo Group’s data capabilities to provide customers with intelligent new offerings

Harnessing Data for Leaner and Greener Future of Mobility

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Volvo and frog put customers first

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Looking ahead, Volvo Group knew it had to find new ways to support its customers as they navigate the changing automotive and transportation landscape. Volvo Group set its sights on routing customer data into useful mobility solutions for their customers and serving them through a differentiated customer experience. Realizing the need for an intelligent products and services ecosystem, Volvo Group teamed up with frog, Capgemini and Microsoft to establish a world-leading data and analytics service.

Connecting Data and Customer

The multinational team set out to uplift Volvo Group’s data and analytics capabilities to obtain actionable insights to help Volvo customers unlock added value out of their mobility solutions. Enabled by its new data platform and capabilities, Volvo Group was able to create a new business model that would shift their customer relationships from ad-hoc problem-solving support to long-term business optimization partnerships. With the advisory model, Volvo customers gain access to an evolving ecosystem intended to provide them with enhanced support and recommendations aimed at improving their operations and user experience.

From Manufacturer to Advisor

Transforming from ad-hoc problem-solving support to long-term partnership and connected solutions provides Volvo Group's customer with value and peace of mind in their business optimization journeys. The beneficial customer outcomes include: • Savings through efficiency improvements in daily operations, e.g., fleet management, logistics and e-truck charging optimization • Reduction of CO2 emissions • Improvements in driver satisfaction At the same time, it advances Volvo’s servitization goals, helping them stay ahead of the curve by bringing a complete service offering to the market.

Value. Ease. Peace of mind.

Outcomes

Creating a data-driven customer experience 

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As a result of the initial pilots, Volvo has seen a + 40 pts increase in data reports take rate—from 35% to 75%.

A Better Customer Experience

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Decarbonizing Trucking with Hydrogen

Inventing Tomorrow's Bank Through Innovation

Powering up a dedicated in-house innovation and acceleration center

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Inventing tomorrow's bank

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New forms of work contracts have emerged, such as "task-based" contracts, facilitated in particular by platforms like Uber or Deliveroo. The BNP Paribas innovation team wanted to better understand this target clientele to be able to imagine the new products or services it could develop for this type of worker. To get to know this growing trend, the two teams from DITA and frog created a series of personas and analyzed the factors driving the emergence of this trend. This process also included interviews with Uber employees, and the study of competitors from BNP Paribas and other brands. Together, these studies provided a picture of the potential impact of the gig economy, and were followed up by a sprint to develop a relevant strategy.

Exploring the gig economy

New face of work

Chatbots are everywhere, present on virtually every site. BNP Paribas already had its own chat solution, but wanted to improve its performance. They wanted a clear strategy and a new solution, in line with the customer journey and qualitative user experience it was keen to offer. The timing was right for this, as it coincided with the emergence of technologies such as ChatGPT, whose potential in this area is immense. Stakeholders built a nine-week sprint program and imagined several scenarios; eight of these potential ideas were further analyzed: their viability, desirability and feasibility. Finally, prototypes were co-constructed by all stakeholders, providing BNP Paribas with a complete strategy and a set of potential options.

Elevating the use of bots

Streamlining services

In a competitive context where banking and non-banking players are launching their own cashback programs, BNP Paribas wanted to develop its own program, with the aim of attracting and retaining its customers as well as providing them with added value, enabling them to micro-save and treat themselves. The DITA innovation team and frog defined a strategy for the program, designed the customer journeys, built the MVP and tested the solution with BNP Paribas employees. In just 10 months, the Mes Extras program was launched on the market, and now offers automatic discounts from privileged partners to over 280,000 customers.

Launching a cashback program

User perks

Three avenues of exploration

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Personal Finance One Text at a Time - Charlie

Rebranding Human-Centered Banking

Deepening Customer Engagement with IKEA Retail

frog and IKEA Retail (Ingka Group) worked together to transform an underutilized customer club into a core part of its customer engagement strategy

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Creating a more rewarding experience  

How does it work? 

Collecting reward keys 

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IKEA saw that their customer club had potential to engage more members, in more meaningful ways. They wanted a new rewards concept that would activate support and recruit members towards the highest form of engagement—their home furnishing project journeys.

Growing IKEA Family’s impact 

frog collaborated with IKEA to research, design and create a global rewards framework operating as a consistent way of rewarding customers across every country, whilst offering local countries flexibility to adjust.

Transforming engagement-driven loyalty 

After trials in Sweden and Spain, reward keys from IKEA Family has launched in Portugal, Italy and Australia. Work continues with frog to boost deployment to 27 markets, ensuring customers globally can benefit from a more rewarding experience.

Substantial growth, increased engagement 

Delivering at scale

IKEA’s expansion of the reward keys program shows confidence in the potential transformation to drive its membership engagement strategy forward and deepen relationships with customers.

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Expanding to engage the “many people”

Note: The images presented here are mock-ups and not reflective of the final solution.

Creating a Loyalty Program to Deepen Customer Relationships and Drive Cross-sell

Deepening Engagement & Loyalty with Their Best Customers

Clothed in Chaos

Speculative design meets fashion for a climate-affected future

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The power of provocation as a creative tool 

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Our collaboration emerged from a shared sense of urgency to meet the climate crisis head on. We wanted to create speculative fashion designs that raised awareness and debate about the realities of a not-too-distant future. For this reason, we felt that the designs should explore a more dystopic future reality and begin to imagine how clothing could help us survive in that world. 

A problem shared 

The climate crisis is a vast topic, and to ensure messaging doesn't get lost in the noise, the right framing is crucial. The team decided to navigate the potential outcomes of the climate crisis according to the primary material elements: fire, air, earth and water—a familiar and instantly recognizable four-part structure. From there we created provocations and prompts to help us explore “what if?” scenarios, then used generative AI to expand into rough visions and first design impulses. 

Four is a magic number

From the initial low fidelity renders created by AI, through development and iterations, the team moved into making high fidelity renders and finally, clothing production. The resulting collection includes four looks that each respond to extreme conditions and scenarios related to the four elements. We exhibited the collection at Cannes Lions 2023, including a media showcase with insights into the creation process. 

Entering the material world

Designing the catwalk to end all catwalks 

The collaboration investigates how high-tech garments and wearables can be braided with progressive new mindsets.

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Taking a multi-dimensional view, frog’s collaboration with Machina looks at the climate crisis from four specific angles—and presents a unique response to each one.

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