Automotive &amp; Mobility

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CX Strategy, Design &amp; Performance

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Elevated Loyalty

Engage at the Edge

Experience Everywhere

Global Luxury

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Live Marketing

Membership &amp; Loyalty

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A marketing campaign that turned loose change into real change

Elevating Awareness, Exchanging Currency

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Reversing the trend

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ALL.com struggled with declining brand awareness, leading to underperformance in hotel occupancy, bookings and revenue against business KPIs.

Increasing visibility

Challenge

A campaign featuring a traveling currency exchange booth was launched, allowing people to convert unused foreign currency into holiday prizes, with all proceeds donated to charity.

Foreign notes to noted brand

Solution

The campaign engaged consumers both online and offline, boosting brand awareness and understanding through various channels, including social media, email marketing and member benefits.

Engaging customers

Outcome

Project highlights

Boosting brand awareness

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Change for good

Creating Consumer Insights at Scale

Strengthening Customer Trust

Leveraging real-time insights and optimizing processes with the People Data Centre

Creating Consumer Insights at Scale

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State-of-the-art analytics 

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Unilever’s data was being provided and analyzed by different suppliers, they wanted to pivot to in-house data infrastructure as a way of saving resources and generating additional value.

In-house data powerhouse

Following an insights and market research phase, our approach was to start small with pilots in selected markets to demonstrate value, before expanding to multi-functions and multi-markets.

A collaborative drive

By collating data from multiple sources and leveraging a global data science capability, the PDC delivers unparalleled insights and is the heart of Unilever's consumer-centric digital revolution. 

Consumer-centric at heart

Understanding wants and needs

The PDC was developed as a service  to help brands within Unilever go to market using the three core categories of digital marketing, advanced analytics and technology. We achieved this with four supporting pillars:

Building the service pillars of the PDC 

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Unilever estimate they’re currently saving <a href="https://www.capgemini.com/gb-en/solutions/people-data-centre/" target="_blank">30 million euros a year</a>. This means the PDC is half the cost of traditional consumer intelligence—and delivers insights twice as fast.

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Exponential knowledge processing 

Transforming Pet Care with AI

Pioneering Mobility Solutions with Data Transformation

A Unified Delivery Network

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In response to rapid growth in over-the-top (OTT) services like gaming and high-quality movies, we partnered with Ericsson in 2014 to create a Unified Delivery Network (UDN), which was launched at Mobile World Congress in Barcelona in 2016. The network was designed to transform content distribution by creating a partnership-based ecosystem for content and service providers, solving for increased network demands that strain resources, slow performance and interrupt delivery. <a href="https://www.ericsson.com/en/press-releases/2016/2/ericsson-establishes-ecosystem-with-service-providers-creating-a-unified-delivery-network-to-transform-content-distribution" target="_blank" rel="noopener">The UDN connects content providers with service providers in the “last-mile stretch” of content delivery</a>, where service providers can use the UDN to see how their network is configured, gauge how it’s performing to ensure it’s delivering the appropriate content and also adjust its configurations.
The UDN enables content providers to deliver high-quality content including high-definition video and virtual reality (VR) experiences better than retail content delivery networks (CDNs).This gives content providers a higher quality experience at significantly lower delivery costs. Content providers can also see how their content is being consumed while setting rules that determine how their content is delivered—like setting perimeters for copyright or time-sensitive content within different regions. With Cisco estimating OTT traffic will grow 55% each year through 2021, the UDN has the capability of transforming network performance as we know it.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN