Feel at home among brave dreamers and curious rebels
Here in “the pond” we’re driven by creativity, curiosity and a passion for challenging the status quo in everything we do
Explore the pond
Careers & Internships
Do the best work of your life among a caring community of diverse talents.
Careers & Internships
Diversity, Equity & Inclusion
Ensuring a more equitable and inclusive world within our company, client work and communities.
Diversity, Equity & Inclusion
Studios at a glance
Shanghai
Innovative solutions for emerging markets
Toulouse
A spirit for innovation, industry and ventures
Austin
Big city vibe, small town spirit
Bangalore
Creativity in the heart of India’s startup capital
Boston
Bringing innovation to the heart of healthcare
Delhi
Design and innovation in India’s Millennium City
London
A passionate group of dreamers and makers
Lyon
France’s pharma, biotech and startup capital
Madrid
Bridging the creative and the analytic
Malmö
Where innovation comes to life
Mexico City
A studio as bright, bold and energetic as its city
Milan
The pinnacle of art, design and culture
Munich
It all started with a little Black Forest Magic
New York
One step ahead of the city that never sleeps
Paris
Design and delight amid the city of lights
San Francisco
At home in the birthplace of innovation
Shanghai
Innovative solutions for emerging markets
Toulouse
A spirit for innovation, industry and ventures
Austin
Big city vibe, small town spirit
Bangalore
Creativity in the heart of India’s startup capital
Boston
Bringing innovation to the heart of healthcare
Delhi
Design and innovation in India’s Millennium City
London
A passionate group of dreamers and makers
Lyon
France’s pharma, biotech and startup capital
Madrid
Bridging the creative and the analytic
Malmö
Where innovation comes to life
Mexico City
A studio as bright, bold and energetic as its city
Milan
The pinnacle of art, design and culture
Munich
It all started with a little Black Forest Magic
New York
One step ahead of the city that never sleeps
Paris
Design and delight amid the city of lights
San Francisco
At home in the birthplace of innovation
Shanghai
Innovative solutions for emerging markets
Toulouse
A spirit for innovation, industry and ventures
Our History
1969 – 1979
Form Follows Emotion
frog’s journey began in 1969 when Hartmut Esslinger founded esslinger design in the Black Forest of Germany, ushering in an era of emotional design in response to the mostly function-oriented products of the day. The firm became known for its work for German electronics brand WEGA and then Sony, generating more than 100 products, including the first standalone television set, the black-box Sony Trinitron, and the Walkman.
1979 – 1989
The Apple Era
Esslinger’s products caught the eye of Steve Jobs, a multimillion-dollar deal was struck, esslinger design arrived in California, and the company took on a new name: frog design. In 1984, frog’s design language for Apple, first embodied by the Apple IIc system, launched with great fanfare and commercial success. The design was recognized by Time Magazine as the “Design of the Year” and inducted into the permanent collection at the Whitney Museum of Art.
1989 – 1999
Going Digital
During the 1980s and early 90s, frog moved to support the technological and cultural disruptions that clients were facing. Engineering, branding and packaging became part of frog's core innovation design offerings, working for clients such as Lufthansa, Olympus, Packard Bell and Sun Microsystems. In the mid-1990s, frog led another dramatic shift in the design industry by incorporating software design for web and mobile.
1999 – 2009
Design That Transforms
In 2005, Hartmut Esslinger and Patricia Roller sold a majority stake of frog to Aricent and handed over leadership of the company. frog began large-scale UX and convergent collaborations with organizations like Microsoft, GE and Disney to create new software applications, mobile products and connected experiences that blurred the lines between physical and digital design, shaping the era of ubiquitous computing.
2009 – 2019
New Design Frontier
Today frog designs systems of brand, product and service that deliver distinctly better customer experiences. We look beyond point solutions and apply design thinking to the creation of new strategies, complex ecosystems and—in some cases—entirely new businesses. We are leading clients into the future by continuing to integrate new capabilities and platforms for strategic design like intelligent systems, virtual reality, artificial intelligence and adaptive environments.
The frog manifesto
The frog manifesto is as unique and ever-evolving as frog itself. The text was first penned over 20 years ago by the late Steven Skov Holt, who was a close collaborator of founder Hartmut Esslinger in the 90s. The visual language changes from studio to studio, each capturing the essence of our diverse and multi-disciplinary cultures.
We use Cookies to improve your experience on our website. They help us to improve site performance,
present you relevant advertising and enable you to share content in social media.
You may accept all Cookies, or choose to manage them individually.
You can change your settings at any time by clicking Cookie Settings
available in the footer of every page.
For more information related to the Cookies, please visit our
Cookie Policy.