Automotive &amp; Mobility

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Changing lives one meal at a time

A New Recipe for Fine Dining

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Making the exclusive, inclusive

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Home Kitchen - A New Recipe for Fine Dining

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The task was to inspire diners with a brand that could break down stigmas around homelessness. This meant connecting emotionally with audiences, mixing fine dining with stories of opportunity and community.

Meals with a mission

Challenge

We created a brand that speaks with warmth and purpose. By using storytelling and community-focused design, we highlighted the lives transformed by Home Kitchen, making them central to its identity.

Dining and dignity

Solution

Home Kitchen’s brand has drawn international media attention and public endorsement. It has also raised over £450,000 in investment, helping it grow beyond a restaurant into a movement with lasting social impact.

Taste for transformation

Outcome

Project highlights

Cuisine with a conscience

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Home Kitchen has received media coverage from The New York Times, The Guardian, BBC television and more.

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A platform for change

Leaping into Decentralized Conservation

Launching a bold, unique brand platform

The most successful Outback launch in Subaru's history

Strengthening Customer Trust

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Subaru's emotional drive

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Subaru needed to reposition the Outback as a reliable choice amidst safety-related recalls and the uncertainties brought by the COVID-19 pandemic.

Rebuilding trust

The campaign focused on the deep emotional bond Subaru owners have with their cars, emphasizing the Outback's legacy of reliability and safety to inspire trust and nostalgia.

Showcasing legacy

By evoking optimism, pride, and adventure, Subaru successfully positioned the Outback as a comforting and joyful companion, using an integrated campaign across various media platforms to resonate widely.

Positive perception shift

Outback's new journey

10 influencers generating 249,218 impressions and a 3% engagement rate

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Confidence in motion

Reconnecting Through Movement

Designing A Safer In-Car Family Experience - Audi

Women rediscover the joys of being active with This Girl Can and Strava 

Reconnecting Through Movement

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Make Your Comeback

Women face more barriers to being active than men–barriers made worse by the pandemic. With one in three women taking a break from movement, it was clear they needed to find a new, joyful and supported way back in. 

Breaking down barriers

We joined This Girl Can and Strava, the world’s largest sporting hub, and built a sisterhood of likeminded women, created an online presence for mutual support, and drew up engaging activities.

Fostering a community

1.8 million women were made aware of the campaign. Over 18,500 joined the Club, 34,000 completed the challenge and 254,000 activities were logged.

Rebuilding healthy habits

Facilitating a joyful return

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Three out of four women who took part are now doing more exercise than they did before the campaign. 

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Empowering behavior change

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Healthy Baby

Nike Foundation / Girl Effect 100 Million Girls

A new brand and web platform for accelerating offshore wind in Norway

Understanding Offshore Wind with Havvind

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Making the invisible visible

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Havvind faced the significant challenge of increasing its visibility while establishing itself as a credible and authoritative leader in the highly competitive offshore wind energy sector.

Establishing credibility

frog helped Havvind develop a comprehensive strategy for the National Competence Centre for Offshore Wind (NKH). This laid the foundation for describing the brand and defining its objectives.

Streamlining strategy

The NKH project informed the actualization of the Havvind brand, including a new strategic identity and website, ensuring a cohesive and impactful presence in the offshore wind energy sector.

Defining the brand and online presence

Elevating offshore wind

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From relative obscurity, the combination of awareness-raising activities, comprehensive content and a well-crafted brand toolbox enabled Havvind.no to make a significant impact since its launch.

Stakeholders on CxO-level reached

800+

Havvind.no is ideal for professionals, journalists and the general public seeking the latest facts and knowledge-based articles on fiscal and environmental news on the offshore wind industry and policies.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN