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Life-saving touchpoints in England's bedrooms, bathrooms and changing rooms

Improving Earlier Diagnosis of Cancer

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Be body aware 

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Many cancers can be identified early by noticing changes to the body. A barrier to early diagnosis is that we are often not aware of our own body and miss possible new signs and symptoms of cancer.

Maximizing early diagnosis

Challenge

Our Be Body Aware campaign is a unique strategy to harness trusted brand voices to promote the habit of routinely checking your body and encouraging people to contact their GP when something doesn’t feel right.

An innovative invitation to act

Solution

Since launch, over 90 million products have been sold featuring our NHS messaging. However, the most compelling proof of our campaign’s success comes from those who have informed the NHS that they have acted on these prompts. 

The ongoing power of partnership

Outcome

Project highlights

Insight to action

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Vital cancer awareness messages have now been seen an estimated 90 million times.

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Cancer awareness at scale

Pioneering UV-C Enhanced Respiratory Protection

Bone Marrow & Cancer Foundation

The most successful Outback launch in Subaru's history

Strengthening Customer Trust

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Subaru's emotional drive

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Subaru needed to reposition the Outback as a reliable choice amidst safety-related recalls and the uncertainties brought by the COVID-19 pandemic.

Rebuilding trust

The campaign focused on the deep emotional bond Subaru owners have with their cars, emphasizing the Outback's legacy of reliability and safety to inspire trust and nostalgia.

Showcasing legacy

By evoking optimism, pride, and adventure, Subaru successfully positioned the Outback as a comforting and joyful companion, using an integrated campaign across various media platforms to resonate widely.

Positive perception shift

Outback's new journey

10 influencers generating 249,218 impressions and a 3% engagement rate

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Confidence in motion

Reconnecting Through Movement

Designing A Safer In-Car Family Experience - Audi

Improving lives one meal at a time

A New Recipe for Change

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Making the exclusive, inclusive

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Home Kitchen - A New Recipe for Fine Dining

The task was to inspire diners with a brand that could break down stigmas around homelessness. This meant connecting emotionally with audiences, mixing great food with stories of opportunity and community.

Meals with a mission

We created a brand that speaks with warmth and purpose. By using storytelling and community-focused design, we highlighted the lives transformed by Home Kitchen, making them central to its identity.

Dining and dignity

Home Kitchen’s brand has drawn international media attention and public endorsement. It has also raised over £450,000 in investment, helping it grow beyond a restaurant into a movement with lasting social impact.

Taste for transformation

Cuisine with a conscience

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Home Kitchen has received media coverage from The New York Times, The Guardian, BBC television and more.

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A platform for change

Leaping into Decentralized Conservation

Launching a bold, unique brand platform

Women rediscover the joys of being active with This Girl Can and Strava 

Reconnecting Through Movement

A woman with plaited hair is seen from behind, wearing a white sleeveless shirt with the text MAKE YOUR COMEBACK in bold purple letters. The setting is outdoors with a blurred background of trees and event flags. 

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Make Your Comeback

Women face more barriers to being active than men–barriers made worse by the pandemic. With one in three women taking a break from movement, it was clear they needed to find a new, joyful and supported way back in. 

Breaking down barriers

We joined This Girl Can and Strava, the world’s largest sporting hub, and built a sisterhood of likeminded women, created an online presence for mutual support, and drew up engaging activities.

Fostering a community

1.8 million women were made aware of the campaign. Over 18,500 joined the Club, 34,000 completed the challenge and 254,000 activities were logged.

Rebuilding healthy habits

Facilitating a joyful return

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Three out of four women who took part are now doing more exercise than they did before the campaign. 

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN