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Creating a seamless and personalized digital experience for Bupa UK customers

Designing the Future <span class="d-none d-lg-inline"><br /></span>of Health Insurance

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Redefining care together

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Bupa UK’s digital platforms were numerous and complex.  There were opportunities to redesign customer journeys and introduce new features. The goal is to onboard new customers onto the app, increase existing user engagement and provide seamless, integrated care options.

Fragmented digital platforms

Challenge

frog helped Bupa UK to develop a compelling product vision, including creating a unified digital health experience that supported their connected care strategy and helped shape internal team structures.

Unifying experiences

Solution

frog helped Bupa UK improve their ways of working, introducing product and service design and working in close collaboration with product and engineering teams. This helped accelerate the delivery of an improved, unified digital experience for Bupa UK's customers. The MyBupa app has seen user engagement increase by 320% and its app store rating has risen by three stars.

Raising engagement and satisfaction

Outcome

Project highlights

A proactive healthcare partner

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New ways of working

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Fresh features and offerings

MyBupa has achieved impressive results, with user engagement increasing by 320% and its app store rating rising from 1.6 to 4.6 since launch.

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Continued focus on prevention and innovation 

Empowering Customers through a Best-in-Class Companion Experience with STC

Launching a Holistic Health and Wellbeing App

Elevating IndiGo’s digital platforms for smoother customer journeys

Reimagining Travel Experiences for Consumers

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A digital engine

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IndiGo, a leader in aviation, faced a disconnect between its trusted brand and a digital experience that didn’t meet customer expectations. To maintain its market dominance in air travel, IndiGo overhauled its website and app, aligning its digital presence with its reputation for seamless, effortless experience. 

Revamping pre- and post-travel

frog helped IndiGo revamp its digital platforms, focusing on simplicity and reliability. frog's redesign included easier navigation, personalized suggestions and a modern look, ensuring consistent, hassle-free service across all channels. This transformation kept IndiGo's core values intact, enhancing customer interactions and having the brand stand out. 

Transforming digital platforms

The collaboration with IndiGo rejuvenated the airline’s digital platforms, improving navigation, personalization and consistency. This rebuilt trust in IndiGo’s services, strengthening its reputation and positioning the airline as a carrier that meets modern traveler expectations and is increasingly competitive.

Digital takes off

Bridging digital gaps

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Transform your digital experience with frog. Explore our work and connect with us today. 

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A new era for IndiGo

Note: The images present here are mock-ups and not reflective of the final solution.

Driving Automotive Digital Design - Porsche

Flying Reinvented, Booking Reimagined

The most successful Outback launch in Subaru's history

Strengthening Customer Trust

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Subaru's emotional drive

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Subaru needed to reposition the Outback as a reliable choice amidst safety-related recalls and the uncertainties brought by the COVID-19 pandemic.

Rebuilding trust

The campaign focused on the deep emotional bond Subaru owners have with their cars, emphasizing the Outback's legacy of reliability and safety to inspire trust and nostalgia.

Showcasing legacy

By evoking optimism, pride, and adventure, Subaru successfully positioned the Outback as a comforting and joyful companion, using an integrated campaign across various media platforms to resonate widely.

Positive perception shift

Outback's new journey

10 influencers generating 249,218 impressions and a 3% engagement rate

Confidence in motion

Reconnecting Through Movement

Designing A Safer In-Car Family Experience - Audi

Celebrating Tiffany & Co.’s engraving legacy with generative AI

Reimagining Luxury Craftsmanship 

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Honoring tradition, embracing technology

How do you showcase innovation in a craft as timeless and manual as hand engraving? Tiffany needed a way to highlight its artisanal expertise while engaging a tech-savvy audience at VivaTech 2025.

Crafted with innovation

frog collaborated with engravers to train a Gen AI model using Tiffany’s archives and guidelines. The result was a tool that generated bespoke monograms, co-created with the artisans themselves.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN