Automotive &amp; Mobility

Communications

Consumer Products

Financial Services

Healthcare

Media

Retail

Social Impact

Technology

Brand Strategy, Design &amp; Performance

Client Collaborative

Connected World

Content &amp; Asset Management

Corporate Venture Building

CX Strategy, Design &amp; Performance

Data &amp; AI

DesignOps

Elevated Loyalty

Engage at the Edge

Experience Everywhere

Global Luxury

Growth Strategy

Industrial Design

Innovation Strategy

Live Marketing

Membership &amp; Loyalty

Organization Design

Product Design &amp; Delivery

Product Innovation

Product Innovation, Design &amp; Development

Service Design

Startup Growth

Sustainability

Bangalore

Barcelona

Bergen

Delhi

frog Innovation Team

Gothenburg

London

Lyon

Madrid

Malmö

Mexico City

Milan

Montpellier

Mumbai

Munich

New York

Oslo

Paris

Rome

San Francisco

Singapore

Stavanger

Stockholm

Sydney

Utrecht

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global

france

china

Revealing the enduring story of human tenacity at the heart of a world-class event

Accelerating a Motorsport Icon Forward

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Beyond the race

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Le Mans was globally recognized, but its emotional power hadn’t hit full throttle: endurance was perceived as technical and abstract. We saw an opportunity to expand and deepen the heartfelt force of Le Mans with both new and loyal audiences. 

From known to felt 

Challenge 

frog repositioned endurance as an inner trial experienced over 24 hours. We introduced a new brand platform, tagline, editorial voice and visual identity built around expressing human struggle, choice and transformation. 

Another dimension 

Solution 

Le Mans now speaks with a unified, emotional voice across brand, content and experience. Endurance is reclaimed as a fundamental truth, transcending the concept of a single event and establishing itself as a lasting narrative, capable of evolving over time. 

One living brand system 

Outcome 

Project Highlights

Reframing <br>endurance 

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Tracing the evolution

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The 24 Hours of Le Mans is no longer measured by hours on a clock, but by the unique experience of each and every second. 

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24 heures du Mans Customer Experience

The legend starts here 

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Reimagining Luxury Craftsmanship  | Tiffany & Co.

Launching a Holistic Health and Wellbeing App

Creating a seamless and personalized digital experience for Bupa UK customers

Designing the Future <span class="d-none d-lg-inline"><br /></span>of Health Insurance

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Redefining care together

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Bupa UK’s digital platforms were numerous and complex.  There were opportunities to redesign customer journeys and introduce new features. The goal is to onboard new customers onto the app, increase existing user engagement and provide seamless, integrated care options.

Fragmented digital platforms

Challenge

frog helped Bupa UK to develop a compelling product vision, including creating a unified digital health experience that supported their connected care strategy and helped shape internal team structures.

Unifying experiences

Solution

frog helped Bupa UK improve their ways of working, introducing product and service design and working in close collaboration with product and engineering teams. This helped accelerate the delivery of an improved, unified digital experience for Bupa UK's customers. The MyBupa app has seen user engagement increase by 320% and its app store rating has risen by three stars.

Raising engagement and satisfaction

Outcome

Project highlights

A proactive healthcare partner

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New ways of working

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Fresh features and offerings

MyBupa has achieved impressive results, with user engagement increasing by 320% and its app store rating rising from 1.6 to 4.6 since launch.

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Continued focus on prevention and innovation 

Empowering Customers through a Best-in-Class Companion Experience with STC

Elevating IndiGo’s digital platforms for smoother customer journeys

Reimagining Travel Experiences for Consumers

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A digital engine

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IndiGo, a leader in aviation, faced a disconnect between its trusted brand and a digital experience that didn’t meet customer expectations. To maintain its market dominance in air travel, IndiGo overhauled its website and app, aligning its digital presence with its reputation for seamless, effortless experience. 

Revamping pre- and post-travel

frog helped IndiGo revamp its digital platforms, focusing on simplicity and reliability. frog's redesign included easier navigation, personalized suggestions and a modern look, ensuring consistent, hassle-free service across all channels. This transformation kept IndiGo's core values intact, enhancing customer interactions and having the brand stand out. 

Transforming digital platforms

The collaboration with IndiGo rejuvenated the airline’s digital platforms, improving navigation, personalization and consistency. This rebuilt trust in IndiGo’s services, strengthening its reputation and positioning the airline as a carrier that meets modern traveler expectations and is increasingly competitive.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN