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A new brand and web platform for accelerating offshore wind in Norway

Understanding Offshore Wind with Havvind

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Making the invisible visible

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Havvind faced the significant challenge of increasing its visibility while establishing itself as a credible and authoritative leader in the highly competitive offshore wind energy sector.

Establishing credibility

Challenge

frog helped Havvind develop a comprehensive strategy for the National Competence Centre for Offshore Wind (NKH). This laid the foundation for describing the brand and defining its objectives.

Streamlining strategy

Solution

The NKH project informed the actualization of the Havvind brand, including a new strategic identity and website, ensuring a cohesive and impactful presence in the offshore wind energy sector.

Defining the brand and online presence

Outcome

Project highlights

Elevating offshore wind

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From relative obscurity, the combination of awareness-raising activities, comprehensive content and a well-crafted brand toolbox enabled Havvind.no to make a significant impact since its launch.

Stakeholders on CxO-level reached

800+

Havvind.no is ideal for professionals, journalists and the general public seeking the latest facts and knowledge-based articles on fiscal and environmental news on the offshore wind industry and policies.

Science-based offshore wind articles

50+ 

Everyone worked in unison. A lean team of visual designers and UX worked well with a young team of developers and the client to make a new brand and web platform for accelerating offshore wind in Norway.

Weeks from obscurity to a household name

Client Outcomes

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Our work already contributed to several ESG goals

Our Work Makes a Difference

Today, the platform provides professionals, journalists, and the general public with everything they need to know about the offshore wind industry and all its related policies.

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From unknown to essential

Grounding the Made of Air Brand

Helping People Find the Best of Helsinki

Translating breakthrough science for personalized care

Unleashing CRISPRfor the Greater Good

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From discoveries to patients

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Mammoth sought to create CRISPR-powered diagnostic devices with the versatility to detect multiple pathogens at once, while remaining low-cost, simple and portable for use in homes and at the Point-of-Care (POC).  This meant translating foundational scientific discoveries into a wide range of beautifully crafted, trusted and accessible products with unique solutions for integrating technical elements.

Translating innovation 

frog helped Mammoth conduct multiple rounds of user research to discover patient and practitioner needs. Prototype devices were built around how real people use diagnostics and POC workflows. This data informed everything from devices’ workflows, physical and digital features, engineering architecture, to formal expression of brand identity.

Prototyping user research

By setting a clear direction for teams to follow, frog helped enable Mammoth’s vision to democratize lab-quality diagnostics. Together, we defined a set of north star products and brand strategy in the healthcare space, making its  ambition clear for both the product teams and potential partners. 

A path to products

Outcomes

From lab to lap

How two compact CRISPR-tech devices can unlock  personalized care across the testing spectrum 

Two progressive prototypes

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To learn more about Mammoth's innovations, visit <a href="https://mammoth.bio" target="_blank">mammoth.bio</a>.

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Inspiring, progressive biotech

Revolutionizing Testing at the Point-of-Need  – MeMed

Bringing Innovative Med-Tech to Market with Ambu

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How AI-powered connected products are enabling Purina to grow their business for good  

Transforming Pet Care with AI

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Delivering a first for Purina

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Purina acquired IP related to cat health monitoring that they wanted to incorporate into their first connected ecosystem offering. To be successful, the offering needed to be worthy of the Purina brand, meeting security, performance and pricing expectations of their customers, while also being a viable business. Purina needed a partner to guide them through the complex business and technical challenges associated with the journey to commercialization.

Orchestrating a business and technology transformation 

We applied our convergent design approach bringing a multidisciplinary team together to iteratively refine a solution that is viable as a business, desirable to consumers, technically feasible and sustainable. This resulted in delivering a cohesive connected system that allows hardware, software and AI to work together with a minimum carbon footprint; a new business, pricing and operating model that delivers value to Purina; and a delightful user experience that pet parents love.

Iterative convergent design

As a trusted business and technology transformation partner, we empowered Purina to focus on what they know best—pets and the people who care for them—while enabling Purina to successfully launch their first connected offering in less than two years. This has given Purina a powerful new direct connection to their consumers, opening up new sales channels and revenue models. More importantly, it has given pet parents peace of mind. Pet parents are celebrating the system with <a href="https://www.petivity.com/products/smart-litterbox-monitor" target="_blank">positive reviews</a> and crediting Petivity for saving their cats' lives.

Ready for launch

Innovation at scale

The Petivity Smart Litter Box Monitor is elegant in its apparent simplicity. But a lot of complex challenges were overcome to arrive at the ability to distinguish between multiple cats while protecting user privacy, keeping the user experience streamlined and hitting an aggressive price point. For example, it was crucial that the device didn’t require the use of intrusive cameras, Radio Frequency Identification (RFID) chips or special collars. 

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN