The Alto Story
Watch the short film documenting the remarkable journey of Alto, a startup redefining the rideshare industry, providing an elevated experience defined by safety, consistency and quality.
Make Your Mark
For the brave
frog began as a rebellion, home to challengers and antagonists within the design industry. After 50 years, our world has changed dramatically, yet frogs continue with that rebel spirit, collaborating with passionate leaders and visionary entrepreneurs dedicated to inventing the new.
These are their stories.
The Alto Story
The story of the Alto and frog collaboration
Dear Dreamer
Welcome to a new era for frog
Designing a sustainable future
Kara Pecknold
Design Director, frog
Evolving automotive design
Peter Schreyer
Head of Design Management,
Hyundai Motor Group
Meet the humans designing the future. In each episode we speak with the people making their mark in the world of product, service and experience design.
“Digital transformation helps us better understand consumer needs.”
Behind the Mark
“I wanted to create a mark that feels like how we work at frog—we question, inspire, pivot, and often make the impossible possible.”
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