Watch the short film documenting the remarkable journey of Alto, a startup redefining the rideshare industry, providing an elevated experience defined by safety, consistency and quality.
Make Your Mark
For the brave
frog began as a rebellion, home to challengers and antagonists within the design industry. After 50 years, our world has changed dramatically, yet frogs continue with that rebel spirit, collaborating with passionate leaders and visionary entrepreneurs dedicated to inventing the new.
These are their stories.
The Alto Story
The story of the Alto and frog collaboration
Dear Dreamer
Welcome to a new era for frog
Designing a sustainable future
Kara Pecknold
Design Director, frog
Evolving automotive design
Peter Schreyer
Head of Design Management,
Hyundai Motor Group
Meet the humans designing the future. In each episode we speak with the people making their mark in the world of product, service and experience design.
“Digital transformation helps us better understand consumer needs.”
— Bayer Consumer Health + frog team
How We Venture: Bayer Consumer Health
Lily Wong, Digital Transformation Lead, Bayer Consumer Health
Episode #27: How We Venture: Bayer Consumer Health
We’re shining a spotlight on a real collaboration between frog and Bayer, all about building and launching a new corporate venture to deliver proactive, customer-centric and data-driven self-care at scale.
Scanning the Futurescape
Liron Reznik, Executive Strategy Director, Head of Brand Strategy & Consumer Strategy, frog
DesignOps at Scale
Timothy Morey, Global Managing Director, frog and Andrea Sutton, Vice President of Design Technology, AT&T
Behind the Mark
Philipp Unterreiner, frog Munich
"Making your mark is about making bold choices. It starts with you."
Meggan Webber, frog Austin
“I wanted to create a mark that feels like how we work at frog—we question, inspire, pivot, and often make the impossible possible.”
Koko Lv, frog Shanghai
“My inspiration came from white-painted markings on the road. These thin and tall typefaces have been guiding our actions in silence, with strong scalability and persistence.”
Léa Bailly, frog Lyon
“This wordmark was inspired by the idea of bouncing back and moving forward. Resiliency is part of the journey to create something significant.”
Patrick Fang, frog Shanghai
“I was trying to combine the ligature of traditional Chinese type design with our MYM slogan to express the intersection of the modern with the traditional.”
Andrew van Hyfte, frog Austin
“I wanted to create custom letterforms that embrace an unexpected, futuristic narrative for our next epoch.”
Philipp Unterreiner, frog Munich
"Making your mark is about making bold choices. It starts with you."
Meggan Webber, frog Austin
“I wanted to create a mark that feels like how we work at frog—we question, inspire, pivot, and often make the impossible possible.”
Koko Lv, frog Shanghai
“My inspiration came from white-painted markings on the road. These thin and tall typefaces have been guiding our actions in silence, with strong scalability and persistence.”
Léa Bailly, frog Lyon
“This wordmark was inspired by the idea of bouncing back and moving forward. Resiliency is part of the journey to create something significant.”
Patrick Fang, frog Shanghai
“I was trying to combine the ligature of traditional Chinese type design with our MYM slogan to express the intersection of the modern with the traditional.”
Andrew van Hyfte, frog Austin
“I wanted to create custom letterforms that embrace an unexpected, futuristic narrative for our next epoch.”
Philipp Unterreiner, frog Munich
"Making your mark is about making bold choices. It starts with you."
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