The Alto Story
Watch the short film documenting the remarkable journey of Alto, a startup redefining the rideshare industry, providing an elevated experience defined by safety, consistency and quality.
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Make Your Mark
For the brave
frog began as a rebellion, home to challengers and antagonists within the design industry. After 50 years, our world has changed dramatically, yet frogs continue with that rebel spirit, collaborating with passionate leaders and visionary entrepreneurs dedicated to inventing the new. These are their stories.
The Alto Story
The story of the Alto and frog collaboration
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Dear Dreamer
Welcome to a new era for frog
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Designing a sustainable future
Kara Pecknold Design Director, frog
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Evolving automotive design
Peter Schreyer Head of Design Management, Hyundai Motor Group
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Meet the humans designing the future. In each episode we speak with the people making their mark in the world of product, service and experience design.
“People need to be supported and encouraged to adapt to EVs, not forced.”
— Melodie Hoke, Director of Product Design & Automotive Lead frog UK
Five Concepts for EV Futures
Melodie Hoke, Director of Product Design & Automotive Lead frog UK
Episode #31: Five Concepts for EV Futures
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On this episode, we sat down with joined Melodie Hoke—Director of Product Design in frog’s London studio and lead of frog’s automotive practice in the UK—and discussed five exciting concepts for EV futures.
The Road Ahead
Greg Lindsay, Urban Tech Fellow at Cornell Tech Jacobs Institute; Anne Junge, Head of Customer Transformation Germany, frog; Sean Rhodes, Executive Creative Director North America, frog; Dr. Philipp Haaf, Global Head of Smart Mobility Connect at Capgemini Invent.
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Human Creativity Meets Creative AI
Andreas Markdalen, Global Chief Creative Officer, frog
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Behind the Mark
Meggan Webber, frog Austin
“I wanted to create a mark that feels like how we work at frog—we question, inspire, pivot, and often make the impossible possible.”
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