The Alto Story
Watch the short film documenting the remarkable journey of Alto, a startup redefining the rideshare industry, providing an elevated experience defined by safety, consistency and quality.
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Make Your Mark
For the brave
frog began as a rebellion, home to challengers and antagonists within the design industry. After 50 years, our world has changed dramatically, yet frogs continue with that rebel spirit, collaborating with passionate leaders and visionary entrepreneurs dedicated to inventing the new. These are their stories.
The Alto Story
The story of the Alto and frog collaboration
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Dear Dreamer
Welcome to a new era for frog
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Designing a sustainable future
Kara Pecknold Design Director, frog
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Evolving automotive design
Peter Schreyer Head of Design Management, Hyundai Motor Group
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Meet the humans designing the future. In each episode we speak with the people making their mark in the world of product, service and experience design.
“Now’s the time to make sure there’s representation across the board.”
— Kelley Kugler, Associate Strategy Director, frog
POVs on NFTs
Filip Peraić & frogs Kelley Kugler, Adam Wrigley & Spencer Scott
Episode #22: POVs on NFTs
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Are NFTs the wave of the future or the latest passing fad? We asked artists, strategists and designers to share their perspectives on why NFTs are raising questions about ownership, identity and value.
Creating Value in the Attention Economy
Sean Rhodes, Executive Design Director, frog NY
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Where Health, Design and Nature Meet
Mary Davidge, Environmental Advocate & Former Design Director, Google
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Behind the Mark
Meggan Webber, frog Austin
“I wanted to create a mark that feels like how we work at frog—we question, inspire, pivot, and often make the impossible possible.”
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