Automotive &amp; Mobility

Communications

Consumer Products

Financial Services

Healthcare

Media

Retail

Social Impact

Technology

Brand Strategy, Design &amp; Performance

Client Collaborative

Connected World

Content &amp; Asset Management

Corporate Venture Building

CX Strategy, Design &amp; Performance

Data &amp; AI

DesignOps

Elevated Loyalty

Engage at the Edge

Experience Everywhere

Global Luxury

Growth Strategy

Industrial Design

Innovation Strategy

Live Marketing

Membership &amp; Loyalty

Organization Design

Product Design &amp; Delivery

Product Innovation, Design &amp; Development

Service Design

Startup Growth

Sustainability

Bangalore

Barcelona

Bergen

Delhi

frog Innovation Team

Gothenburg

London

Lyon

Madrid

Malmö

Mexico City

Milan

Munich

New York

Oslo

Paris

San Francisco

Singapore

Stavanger

Stockholm

Sydney

frog-cap-invent-logo

frog-Cap-Invent-logo

global

france

china

A marketing campaign that turned loose change into real change

Elevating Awareness, Exchanging Currency

25_accor-marketing-campaign-boosts-brand-awareness-engagement-header

25_Accor-marketing-campaign-boosts-brand-awareness-engagement-header

Reversing the trend

25_accor-marketing-campaign-boosts-brand-awareness-engagement-cover_video_01_v2

25_Accor-marketing-campaign-boosts-brand-awareness-engagement-cover_video_01_v2

normal

ALL.com struggled with declining brand awareness, leading to underperformance in hotel occupancy, bookings and revenue against business KPIs.

Increasing visibility

Challenge

A campaign featuring a traveling currency exchange booth was launched, allowing people to convert unused foreign currency into holiday prizes, with all proceeds donated to charity.

Foreign notes to noted brand

Solution

The campaign engaged consumers both online and offline, boosting brand awareness and understanding through various channels, including social media, email marketing and member benefits.

Engaging customers

Outcome

Project highlights

Boosting brand awareness

25_accor-marketing-campaign-boosts-brand-awareness-engagement-02_1

25_Accor-marketing-campaign-boosts-brand-awareness-engagement-02_1

25_accor-marketing-campaign-boosts-brand-awareness-engagement-02_3

25_Accor-marketing-campaign-boosts-brand-awareness-engagement-02_3

25_accor-marketing-campaign-boosts-brand-awareness-engagement-02_2

25_Accor-marketing-campaign-boosts-brand-awareness-engagement-02_2

frog-icon-communications

Change for good

Creating Consumer Insights at Scale

Strengthening Customer Trust

New engagement mechanics aligned with an updated brand image

Redefining a Truly Unique Loyalty Model

24_case-study_desigual_asset-header_02

24_Case-study_Desigual_Asset-header_02

Loyalty customers deserve

24_case-study_desigual_asset-01_v2

24_Case-study_Desigual_Asset-01_v2

24_case-study_desigual_asset-02_v2

24_Case-study_Desigual_Asset-02_v2

24_case-study_desigual_asset-03_v2

24_Case-study_Desigual_Asset-03_v2

While undergoing a brand image transformation, Desigual identified the challenge of finding ways to engage with new generations and future customers at the same time. 

Generating loyalty with customers

frog conducted workshops, surveys and interviews with Desigual team members to understand brand and customer expectations from a loyalty program. This enabled us to create a program that fosters long-lasting relationships between the two.

A new kind of loyalty

frog envisioned the future loyalty model, value proposition and key factors to activate it. Aligned with all company stakeholders and supported by customers’ insights, Desigual launched the new program to see a 20% increase in member engagement.

Engagement boost

Redefining the loyalty program

24_case-study_desigual_asset-04_v2

24_Case-study_Desigual_Asset-04_v2

24_case-study_desigual_asset-05_v2

24_Case-study_Desigual_Asset-05_v2

Since the inclusion of the new features, Desigual has seen an increase of more than 20% in their new members engagement ratio.

frog-icon-industry_retail

frog-icon-Industry_Retail

Partnerships, presents and exclusivity

A closer look at our new program

Loyalty: à la mode 

Deepening Customer Engagement with IKEA Retail

Deepening Engagement & Loyalty with Their Best Customers

frog and IKEA Retail (Ingka Group) worked together to transform an underutilized customer club into a core part of its customer engagement strategy

ikea_living-room_header_03

IKEA_living-room_header_03

Creating a more rewarding experience  

How does it work? 

Unlocking rewards 

ikea_yellow-grid

IKEA_yellow grid

ikea_reward_keys_phone_mockup

IKEA_reward_keys_phone_mockup

video_cover_reward_keys_ikea

Video_Cover_Reward_keys_IKEA

IKEA saw that their customer club had potential to engage more members, in more meaningful ways. They wanted a new rewards concept that would activate support and recruit members towards the highest form of engagement—their home furnishing project journeys.

Growing IKEA Family’s impact 

frog collaborated with IKEA to research, design and create a global rewards framework operating as a consistent way of rewarding customers across every country, whilst offering local countries flexibility to adjust.

Transforming engagement-driven loyalty 

Following country-specific trials, rewards from IKEA Family has launched in Australia, Germany, Ireland, Italy, Portugal, Spain, Sweden and UK. frog continues to support Ingka as part of the deployment to all remaining Ingka markets, ensuring customers globally can benefit from a more rewarding experience.

Substantial growth, increased engagement 

Outcomes

Delivering at scale

IKEA’s expansion of the rewards program shows confidence in the potential transformation to drive its membership engagement strategy forward and deepen relationships with customers.

frog-icon-commercedigitalworld

frog-icon-CommerceDigitalWorld

Expanding to engage the “many people”

Note: The images presented here are mock-ups and not reflective of the final solution.

Creating a Loyalty Program to Deepen Customer Relationships and Drive Cross-sell

21_case-study-mashreq-01

21_Case-Study-Mashreq-01

The Challenge
Over the course of the past 40 years, Mashreq has been a pace-setter in Middle East banking—growing to its current position as the largest bank in UAE and leading the sector with progressive initiatives like mobile banking. In 2008, the bank conducted a study to identify new growth vectors and discovered it could generate US $400MM within five years by increasing its cross-sell ratio from 1.5 to 3.0. To help abet its ambition, we were engaged by Mashreq to create a single currency loyalty program that would cut across all products and services offered by the bank and unlock the commercial potential associated with cross-sell.

21_case-study-mashreq-02

21_Case-Study-Mashreq-02

The Key Insight
Consumers tended to diversify among banks as a result of the structural barriers created by banks that eliminated incentives for consolidation. The loyalty program was defined around a central tenet of human loyalty: the greater the investment in a relationship, the greater the expected return. We transformed the business model behind bank customer loyalty, so that a customer adding a new Mashreq product would not only get attractive terms on the new product, but would immediately get improved the terms on all the products they already had. To help Mashreq establish the type of relationship that would compel Mass-Affluent consumers to join the bank, and then motivate them to buy multiple products, our team created a program that would break the walls between the bank’s divisions, while matching their requirement for share of wallet with an equally powerful share of heart.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN