Automotive &amp; Mobility

Communications

Consumer Products

Financial Services

Healthcare

Media

Retail

Social Impact

Technology

Brand Strategy, Design &amp; Performance

Client Collaborative

Connected World

Content &amp; Asset Management

Corporate Venture Building

CX Strategy, Design &amp; Performance

Data &amp; AI

DesignOps

Elevated Loyalty

Engage at the Edge

Experience Everywhere

Global Luxury

Growth Strategy

Industrial Design

Innovation Strategy

Live Marketing

Membership &amp; Loyalty

Organization Design

Product Design &amp; Delivery

Product Innovation, Design &amp; Development

Service Design

Startup Growth

Sustainability

Bangalore

Barcelona

Bergen

Delhi

frog Innovation Team

Gothenburg

London

Lyon

Madrid

Malmö

Mexico City

Milan

Munich

New York

Oslo

Paris

San Francisco

Singapore

Stavanger

Stockholm

Sydney

frog-cap-invent-logo

frog-Cap-Invent-logo

global

france

china

Supporting better care by improving access to quality information

Connecting Healthcare Professionals

connecting-healthcare-professionals-header

connecting-healthcare-professionals header

Communication for better health

connecting-healthcare-professionals-01

connecting-healthcare-professionals 01

connecting-healthcare-professionals-02

connecting-healthcare-professionals 02

connecting-healthcare-professionals-cover-video

connecting-healthcare-professionals cover video

normal

Sanofi's Global Health Unit wanted to provide reliable and accessible medical information to healthcare professionals in countries with pressing healthcare needs. 

Bridging health gaps

Challenge

A dedicated WhatsApp channel was launched to share expert-reviewed medical content via the most widely used messaging platform in target regions.

Expert care, shared

Solution

The channel enables ongoing learning by giving thousands of healthcare professionals fast, easy access to scientific and educational content.

Making access universal

Outcome

Project highlights

Care and communication

Thousands of healthcare professionals are given easy access to trusted medical information.

25_sanofi_case-study_asset-05

25_Sanofi_Case-study_Asset-05

Ongoing health impact

The most successful Outback launch in Subaru's history

Strengthening Customer Trust

25_subaru_case-study-01

25_Subaru_Case-study-01

Subaru's emotional drive

25_subaru_case-study-02_2

25_Subaru_Case-study-02_2

25_subaru_case-study-03_2

25_Subaru_Case-study-03_2

Subaru needed to reposition the Outback as a reliable choice amidst safety-related recalls and the uncertainties brought by the COVID-19 pandemic.

Rebuilding trust

The campaign focused on the deep emotional bond Subaru owners have with their cars, emphasizing the Outback's legacy of reliability and safety to inspire trust and nostalgia.

Showcasing legacy

By evoking optimism, pride, and adventure, Subaru successfully positioned the Outback as a comforting and joyful companion, using an integrated campaign across various media platforms to resonate widely.

Positive perception shift

Outback's new journey

10 influencers generating 249,218 impressions and a 3% engagement rate

frog-icon-technology-2

frog-icon-Technology

Confidence in motion

Reconnecting Through Movement

Designing A Safer In-Car Family Experience - Audi

Using AI insights to promote Sydney’s diverse cultural offerings

Harboring Culture Year-Round

25_dnsw_case-study_asset-cover

25_DNSW_case-study_asset-cover

Four seasons, one Sydney 

25_dnsw_case-study_asset-02

25_DNSW_case-study_asset-02

25_dnsw_case-study_asset-03

25_DNSW_case-study_asset-03

25_dnsw_case-study_asset-04

25_DNSW_case-study_asset-04

The main challenge was to change the perception of Sydney from a summer-only destination to a year-round cultural hotspot, amidst the constant influx of social media content.

Changing perceptions

The solution involved actively controlling social media algorithms with AI insights, developing a content strategy based on current trends and cultural discussions and refining keywords to draw in potential visitors.

Intelligence behind impact

This approach allowed for the creation of targeted content that highlighted Sydney's cultural attractions throughout the year, effectively positioning the city as a must-visit destination beyond just the summer months.

Year-round appeal

Making Sydney shine

25_dnsw_case-study_asset-05

25_DNSW_case-study_asset-05

25_dnsw_case-study_asset-07

25_DNSW_case-study_asset-07

25_dnsw_case-study_asset-06

25_DNSW_case-study_asset-06

We achieved a 13.2% increase in awareness and a 7.1% rise in intent.

frog-icon-communications

Destination: Success

Transforming Pet Care with AI

Leveraging real-time insights and optimizing processes with the People Data Centre

Creating Consumer Insights at Scale

unilever-creating-consumer-insights-at-scale-header

unilever-creating-consumer-insights-at-scale-Header

State-of-the-art analytics 

unilever-creating-consumer-insights-at-scale_01

Unilever’s data was being provided and analyzed by different suppliers, they wanted to pivot to in-house data infrastructure as a way of saving resources and generating additional value.

In-house data powerhouse

Following an insights and market research phase, our approach was to start small with pilots in selected markets to demonstrate value, before expanding to multi-functions and multi-markets.

A collaborative drive

By collating data from multiple sources and leveraging a global data science capability, the PDC delivers unparalleled insights and is the heart of Unilever's consumer-centric digital revolution. 

Consumer-centric at heart

Understanding wants and needs

The PDC was developed as a service  to help brands within Unilever go to market using the three core categories of digital marketing, advanced analytics and technology. We achieved this with four supporting pillars:

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN