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Leveraging real-time insights and optimizing processes with the People Data Centre

Creating Consumer Insights at Scale

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State-of-the-art analytics 

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Unilever’s data was being provided and analyzed by different suppliers, they wanted to pivot to in-house data infrastructure as a way of saving resources and generating additional value.

In-house data powerhouse

Challenge

Following an insights and market research phase, our approach was to start small with pilots in selected markets to demonstrate value, before expanding to multi-functions and multi-markets.

A collaborative drive

Solution

By collating data from multiple sources and leveraging a global data science capability, the PDC delivers unparalleled insights and is the heart of Unilever's consumer-centric digital revolution. 

Consumer-centric at heart

Outcome

Project highlights

Understanding wants and needs

The PDC was developed as a service  to help brands within Unilever go to market using the three core categories of digital marketing, advanced analytics and technology. We achieved this with four supporting pillars:

Building the service pillars of the PDC 

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Unilever estimate they’re currently saving <a href="https://www.capgemini.com/gb-en/solutions/people-data-centre/" target="_blank">30 million euros a year</a>. This means the PDC is half the cost of traditional consumer intelligence—and delivers insights twice as fast.

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Exponential knowledge processing 

Transforming Pet Care with AI

Pioneering Mobility Solutions with Data Transformation

Women rediscover the joys of being active with This Girl Can and Strava 

Reconnecting Through Movement

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Make Your Comeback

Women face more barriers to being active than men–barriers made worse by the pandemic. With one in three women taking a break from movement, it was clear they needed to find a new, joyful and supported way back in. 

Breaking down barriers

We joined This Girl Can and Strava, the world’s largest sporting hub, and built a sisterhood of likeminded women, created an online presence for mutual support, and drew up engaging activities.

Fostering a community

1.8 million women were made aware of the campaign. Over 18,500 joined the Club, 34,000 completed the challenge and 254,000 activities were logged.

Rebuilding healthy habits

Facilitating a joyful return

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Three out of four women who took part are now doing more exercise than they did before the campaign. 

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Empowering behavior change

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Healthy Baby

Nike Foundation / Girl Effect 100 Million Girls

A new brand and web platform for accelerating offshore wind in Norway

Understanding Offshore Wind with Havvind

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Making the invisible visible

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Havvind faced the significant challenge of increasing its visibility while establishing itself as a credible and authoritative leader in the highly competitive offshore wind energy sector.

Establishing credibility

frog helped Havvind develop a comprehensive strategy for the National Competence Centre for Offshore Wind (NKH). This laid the foundation for describing the brand and defining its objectives.

Streamlining strategy

The NKH project informed the actualization of the Havvind brand, including a new strategic identity and website, ensuring a cohesive and impactful presence in the offshore wind energy sector.

Defining the brand and online presence

Elevating offshore wind

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From relative obscurity, the combination of awareness-raising activities, comprehensive content and a well-crafted brand toolbox enabled Havvind.no to make a significant impact since its launch.

Stakeholders on CxO-level reached

800+

Havvind.no is ideal for professionals, journalists and the general public seeking the latest facts and knowledge-based articles on fiscal and environmental news on the offshore wind industry and policies.

Science-based offshore wind articles

50+ 

Everyone worked in unison. A lean team of visual designers and UX worked well with a young team of developers and the client to make a new brand and web platform for accelerating offshore wind in Norway.

Weeks from obscurity to a household name

Client Outcomes

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Our work already contributed to several ESG goals

Our Work Makes a Difference

Today, the platform provides professionals, journalists, and the general public with everything they need to know about the offshore wind industry and all its related policies.

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From unknown to essential

Grounding the Made of Air Brand

Helping People Find the Best of Helsinki

Bringing Logistics into the Digital Realm

Hellmann takes recruiting into the future with a metaverse recruiting event

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Moving the Metaverse

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The challenge for Hellmann was to create a unique recruitment experience able to attract the right IT talent, communicate the company's corporate culture as being built on next-level tech and to position the brand as a future-ready organization. By leveraging the metaverse as the destination for this experience, Hellmann was able to showcase their ambitions and appeal to talent looking to work at the forefront of innovation for logistics.

Rethinking Recruiting

Hellmann’s recruiting event in the metaverse consisted of three parts: a clear storyline guiding people through the experience, a virtual world to explore and the ability to openly interact with Hellmann employees. Collaborating across strategy, storytelling, design and programming, our collaborative insights and ideas translated into models, interfaces, interactions, user flows and experiences in only eight weeks.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN