A Sustainable Solution for Indoor Air Pollution

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For hundreds of millions of Indians, intense air pollution is a fact of life. In 2019, the nation’s air quality index was <a href="https://www.iqair.com/us/india">five times higher</a> than the World Health Organization’s recommended exposure levels. 
Such poor air quality is widely recognized as a major risk factor for many physical and mental health conditions. <a href="https://www.thelancet.com/action/showPdf?pii=S2542-5196%2820%2930298-9">Recent research</a> from The Lancet shows once again that its impact on India is significant: in 2019, air pollution was responsible for the deaths of 1.67 million Indians, leading to US$36.8bn in economic losses. Critically, over one third of those deaths were attributed to household air pollution.
That’s why a team of designers and engineers in frog’s Bangalore studio, along with frogs from Milan and Madrid, decided to tackle the problem of indoor air pollution. After conducting initial field research and market analysis, the team identified four key experience principles to drive the conceptualization and design process. 
Breathable: Air pollution makes even normal breathing feel difficult, so the solution must make breathing feel more effortless. 
Natural: Industrial pollution has caused the problem, so the solution must rely on natural and sustainable materials and processes as much as possible. 
Proactive: Many people are simply unaware that the air in their homes is polluted, so the solution must actively inform users about air quality to enable them to take appropriate action. 
Affordable: The majority of air filtration systems on the market are unaffordable for the average Indian consumer, so the solution must be less expensive. 
After conceptualizing multiple possible solutions, the frog team decided that moss, which effectively filters carbon dioxide and particulate matter, was the perfect natural material to build around. By housing the moss in a connected shell along with various air quality sensors, the team created an integrated filtration and feedback system equipped to provide users with real time air quality data through both mobile and web touchpoints. 
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Meet Vyoh
This natural, elegant concept further informed the product and brand development, resulting in Vyoh—an intelligent and sustainable biophilic filtration system that requires minimal maintenance and is always on. As this product is targeted for the Indian market, the name &#8216;Vyoh&#8217; was created by combining two Sanskrit words related to atmosphere – &#8216;Vyuha&#8217; and &#8216;Vayu.&#8217; 
A typical Indian household has approximately 22 &#8211; 60mgs of particulate matter. A Vyoh panel of 470x940mm can eat up to 40mgs of dust and 74gms of CO2 everyday. Based on existing data, a single moss wall of 900 x 1500mm can help to reduce dust and greenhouse gases everyday for a standard 2 BHK apartment in Bangalore, India.  
Unlike traditional air purifiers, Vyoh is a discreet and stylish functional element in the home. When manufactured, Vyoh would be roughly half the cost of electric air purifiers on the Indian market, with an initial estimate of ₨4500 ($59/€50).

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With its combination of function, design and affordability, Vyoh is a concept poised to help consumers in India and beyond breathe easier in a sustainable manner. 

Insuring a Better Customer Experience

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“What is the role of insurance in an individual’s everyday life? frog worked with AXA Italy to introduce mobile services that are relevant, valuable, and easy to access, through conversational interfaces, streamlined workflows and innovative features. Together we brought to life a new way to approach insurance.”

Reinventing the customer experience in insurance is a key step in the transition from insurance provider to partner. To address the challenge, AXA Italy approached frog. Together we articulated the foundational customer experience concept and technology platforms to design, develop and launch My AXA, which offers new innovative and efficient services.

My AXA guides a user through otherwise time-consuming or stressful tasks, such as reporting an accident or locating roadside assistance in real-time. In doing so, it simplifies administration to allow AXA customers to focus on what is most important.

Interaction over Administration

My AXA uses a conversational user interface (UI) to simplify access to insurance information and functionalities, replacing jargon with clear language. The result is a more human, yet digital experience that improves transparency and helps win customer trust.

A Conversational Interface

frog exercised our technology expertise to implement an end-to-end future proof solution: iOS and Android native apps built with modern languages and frameworks (Swift 4, Kotlin, GraphQL) for optimal UX, and a cloud-native, API-first backend with a microservices architecture, deployed to AWS and Openshift with a complete DevOps toolchain.

Innovating with Technology

AXA Italy and frog collaborated closely from concept through design and development. Throughout the program, frog facilitated a lean development process, applying its expertise in Agile and SCRUM to get My AXA to market in just six months.

Agile Collaboration

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frog establishes the design and technology foundation for MyAXA, beginning the agile process and conducting preliminary concept testing with users.




April 2018

frog and AXA Italy collaborated to design, develop and test the My AXA native applications and supporting cloud-based platform.


6 Months

The My AXA application for iOS and Android goes live on the Italian App Store and Play Store.

October 2018

Following the launch of My AXA, AXA Italy is measuring KPIs and planning the next steps in the ongoing customer experience evolution.

Marco Polo Shop

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Marco Polo, a leading Italian electronics retailer, asked frog to reimagine its e-commerce web experience and extend this service to mobile and tablet devices.

To meet the demands of the rapidly growing e-commerce market, retailers must seek new ways to engage with shoppers at multiple touchpoints to encourage them to stop, look, linger, buy and repeat visits to a website, phone or tablet. Marco Polo needed a full cross-channel retail experience that improves the standard customer journey &#8211; from product discovery to checkout &#8211; with a fast, easy, customized user experience.
frog shaped the overall user experience around specific needs to create a fluid e-commerce platform. Research suggested a number of pain points during the customer journey, including poor product information, promotions and personalized recommendations, a complex checkout process, and lack of delivery and payment options.
The redesign of the desktop experience introduced a new way to display promotions and deals based on user behavior. A hybrid recommendation engine pushes the right deals at the right time, according to navigation history. Users are provided options to buy products online and ship them home, or to order online and pick up at the store. The checkout process was streamlined to two steps for guests and only one for registered users, reducing the general complexity with simple, clear and secure steps.
Marco Polo’s mobile experience has the same functionality as the desktop but is optimized for the specific characteristics of mobile use (tablets, for example, with their larger screens and numerous features, are more popular for shopping than smartphones). For the landing page, the number of elements was reduced to remove clutter, and a simple filter was introduced to make it easier to find and compare content. The product page has full-screen and zoom features for a better viewing experience, while a personal area helps users navigate content and manage their purchases.
The Marco Polo e-commerce platform is a synergy between usability, technology, personalization and marketing. Since its introduction at the end of 2013, the site has experienced double digit growth in the conversion rate, logged more registered users and recurring clients, increased the total time users spend on the site, and reduced the shopping cart abandonment rate.

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We're paving the way for tomorrow’s experiences from the “world's design capital.”

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In our Milan frog studio you’ll find a group of talented designers, data specialists and business strategists eager to support you in your transformation journey.
 
<a href="https://www.frog.co/contact" target="_blank">Get in touch</a> with frog Milan to:
 
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<li>Design and deliver exceptional customer experiences</li>
<li>Unleash the power of data and analytics to drive innovation</li>
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We combine the depth of human insight and the cutting-edge capabilities of generative AI, creating a powerful synergy that redefines the boundaries of what's possible. This joint expertise enables unprecedented speed in analysis, transformation and growth.

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