London

A passionate group of dreamers and makers

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Welcome to London
frog is thrilled to call London’s coolest neighbourhood, Shoreditch our home. It’s a living, evolving neighbourhood full of museums, street art, street food, markets and cosy pubs. Our brand new, renovated office is nestled in Old Street, where we help build experiences, products and businesses that disrupt the status quo, win hearts and create the future.
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“We have a responsibility to design for the future of human networks, not just singular digital users. We always think of people and the planet, considering rights, responsibilities and ethics of design.”
Payal Wadhwa, Head of Innovation, Strategy and Design
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“As Head of frog UK it’s my job to make sure we innovate and push the boundaries when collaborating with brands to create inspiring customer experiences that deliver great business results.”
Gagandeep Gadri, Head of frog UK
Fun Facts
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Fun Facts
We’re surrounded by some of the best food from around the world, and we make sure to sample all the fare!
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Ready for rain
It may be rainy most days of the year, but we make up for it with a rich, vibrant studio culture.  
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Multinational
The studio consists of folks from around the globe, each bringing a unique and valued perspective to both our client work and studio culture.
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“Designing and creating future customer experiences with our clients is incredible, and to do so with such a diverse and passionate group of people makes it even more exciting and fulfilling.”
Christopher Baird, Head of Customer Strategy & Performance
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Customer Transformation
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