Havvind.no by Norwegian Competence Center for Offshore Wind
Understanding Offshore
Wind with Havvind
A new brand and web platform for accelerating offshore wind in Norway
Service and Offer
Making the invisible visible
Havvind faced the challenge of increasing visibility while establishing itself as a credible leader in the competitive offshore wind energy sector. Launching Havvind.no was vital to providing stakeholders with quality-assured, research-based information. The brand's credibility and transparency were key to fostering trust and driving investment in Norway's offshore wind market.
Looking to stand out from its competitors, Havvind engaged frog. By leveraging Havvind's expertise, using a targeted launch campaign and initiating robust digital marketing, frog strategically positioned the Havvind website to clearly communicate Havvind’s comprehensive services and unique benefits for clients. The aim here was to elevate the brand, solidify its market-leading status and accelerate the recognition of Havvind.no as a trusted knowledge hub in the industry.
With frog as a partner, the website and new identity successfully launched, providing comprehensive information about offshore wind investments in Norway. But it was clear this was just the beginning. To evolve into a dynamic platform impacting the sector, Havvind.no needed visibility and the right audience. As such, frog initiated a vital targeted launch campaign with Capgemini co-branding at the Offshore Wind Days in Haugesund and the ONS Conference 2024 in Stavanger. This early momentum was maintained with a robust digital marketing strategy.
The partnership with frog and Capgemini has been a perfect match!
Elevating offshore wind
Project highlights
Challenge
Establishing credibility
Havvind faced the significant challenge of increasing its visibility while establishing itself as a credible and authoritative leader in the highly competitive offshore wind energy sector.
Solution
Streamlining strategy
frog helped Havvind develop a comprehensive strategy for the National Competence Centre for Offshore Wind (NKH). This laid the foundation for describing the brand and defining its objectives.
Outcome
Defining the brand and online presence
The NKH project informed the actualization of the Havvind brand, including a new strategic identity and website, ensuring a cohesive and impactful presence in the offshore wind energy sector.
Havvind.no evolved into a dynamic platform impacting the sector with the visibility to reach the right audiences.
Havvind.no evolved into a dynamic platform impacting the sector with the visibility to reach the right audiences.
Havvind.no solidified its position as a trusted knowledge hub for offshore wind investment in Norway.
Client Outcomes
800+
Stakeholders on CxO-level reached
From relative obscurity, the combination of awareness-raising activities, comprehensive content and a well-crafted brand toolbox enabled Havvind.no to make a significant impact since its launch.
50+
Science-based offshore wind articles
Havvind.no is ideal for professionals, journalists and the general public seeking the latest facts and knowledge-based articles on fiscal and environmental news on the offshore wind industry and policies.
10
Weeks from obscurity to a household name
Everyone worked in unison. A lean team of visual designers and UX worked well with a young team of developers and the client to make a new brand and web platform for accelerating offshore wind in Norway.
Our Work Makes a Difference
Our work already contributed to several ESG goals
ESG sub-target 17.6 (knowledge sharing and cooperation for access to science, technology and innovation) is our most significant achievement. frog built a product with the purpose of exactly this–sharing trustworthy and science-based information on the environmental, technological and political aspects of offshore wind energy.
frog also helped launch the web page with a successful marketing and communication strategy. Of course, the project is in itself promoting affordable and clean energy (goal no. 7), but our work for the client is a more direct contribution to ESG goal 17.
From unknown to essential
Havvind has transformed from an unknown entity to a significant player in the Norwegian and international offshore wind market. This success is due to its increased visibility, sizable repository of market-specific content and a brand toolbox that is expertly designed.
Today, the platform provides professionals, journalists, and the general public with everything they need to know about the offshore wind industry and all its related policies.
