IndiGo
Reimagining Travel Experiences for Consumers
Elevating IndiGo’s digital platforms for smoother customer journeys
A digital engine
IndiGo, India’s largest airline, set out to improve its digital platforms to offer a simpler and more intuitive experience for its customers.
Although the airline is a leader in the industry, its website and app didn’t fully reflect the ease of use and reliability that travelers expected.
Looking for creative solutions from an experienced partner, IndiGo teamed up with frog to revamp their digital presence. The goal was to translate the brand's hassle-free experience digitally, combined with intuitive journeys and a world-class visual language.
frog conducted in-depth research and design to transform IndiGo’s digital ecosystem, creating smoother and more reliable customer interactions. The redesign made it easier for users to navigate, book and manage their travel effortlessly. It also bridged the gap between IndiGo’s physical service and its digital experience.
Love the energy the frog team brought into the program. The team has been true partners, is full of original ideas and have approached the program in a way that has reinvented how IndiGo interacts with their end-users.
Bridging digital gaps
Project highlights
Challenge
Revamping pre- and post-travel
IndiGo, a leader in aviation, faced a disconnect between its trusted brand and a digital experience that didn’t meet customer expectations. To maintain its market dominance in air travel, IndiGo overhauled its website and app, aligning its digital presence with its reputation for seamless, effortless experience.
Solution
Transforming digital platforms
frog helped IndiGo revamp its digital platforms, focusing on simplicity and reliability. frog's redesign included easier navigation, personalized suggestions and a modern look, ensuring consistent, hassle-free service across all channels. This transformation kept IndiGo's core values intact, enhancing customer interactions and having the brand stand out.
Outcome
Digital takes off
The collaboration with IndiGo rejuvenated the airline’s digital platforms, improving navigation, personalization and consistency. This rebuilt trust in IndiGo’s services, strengthening its reputation and positioning the airline as a carrier that meets modern traveler expectations and is increasingly competitive.
With IndiGo’s revamped app, your next destination is clicks away.
With IndiGo’s revamped app, your next destination is clicks away.
The digital experience takes off with a new visual identity for both the desktop and mobile app.
A new era for IndiGo
frog's partnership with IndiGo has brought the airline's digital experience to a new level, making it easier for customers to interact with the brand. The refreshed digital platforms are now more intuitive, reliable and aligned with IndiGo's commitment to hassle-free travel.
As IndiGo continues to grow, these improvements will play a key role in meeting customer needs and staying competitive in the evolving airline industry. This transformation not only enhanced the customer experience for IndiGo consumers digitally but also paved the way for increased design maturity in IndiGo's digital channels–based on the design direction and principles established by the collaboration.
Transform your digital experience with frog. Explore our work and connect with us today.
Note: The images present here are mock-ups and not reflective of the final solution.
