Located in Milan, the frog Center of Excellence is a newly established unit that collaborates with frog and group teams globally, providing high-caliber innovation, strategy and diverse design expertise, with specific focus on convergent design and the future of human interactions. Our international team works with Global 100 brands such as GE, Samsung and AXA, and fast growing startups across key industries like healthcare, consumer products, financial services and media to drive continuous business reinvention and innovation toward the cutting edge.
“After such a long time at frog, I’m still amazed to see our different capabilities coming together, making magic happen.”
Cristina Lusetti, Director of Product Management
“We operate as a convergent team with the ability to design multi-dimensional experiences that redefine markets.”
Tom Peach, Associate Design Director
Hundreds of prototypes yearly
Be it through 3D-printed models, foam or low-fi cardboard prototypes, rough digital screens or mock-up animations, we simulate and iterate to inspire lateral thinking, explore new paths and test hypotheses fast.
As a catalyst for diversity and a hub for experimentation, we welcome global talent to join us in a flat and open environment, promoting curiosity, cross-contamination and collaboration.
10 happy tadpoles
More than ten froglets were born from happy CoE parents in recent years, joining the studio network of young frog fans that inspire unconventional thinking and make us even more conscious about the future we design for.
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