Tiffany & Co.
Reimagining Luxury Craftsmanship
Celebrating Tiffany & Co.’s engraving legacy with generative AI
Studio
Honoring tradition, embracing technology
For over 185 years, Tiffany & Co. has embodied craftsmanship and elegance. With around 40 engravers worldwide, it remains one of the few luxury houses with deep expertise in hand engraving.
At VivaTech 2025, Europe’s largest startup and tech event, Tiffany showcased its artistry in trophy creation and hand engraving. However, the brand faced a unique challenge: how to highlight innovation in a craft that is inherently manual.
Partnering with frog, Tiffany co-created an AI-powered tool that honored tradition while embracing technology.
The project drew upon Tiffany's extensive archives and involved close collaboration with the engravers to effectively train the generative AI model. Training material included hand-drawn alphabets inspired by iconic Tiffany designs. A primary challenge was ensuring compliance with archival guidelines to maintain the authenticity of the monograms, reflecting Tiffany’s craftsmanship and brand essence. After testing several models, a solution was found that translated briefs into consistent, stylish monograms.
The resulting tool was presented at Tiffany’s booth at VivaTech. By entering their initials and design preferences, users generated a unique monogram. Shortly after the experience, each participant received their custom monogram via email, bringing craftsmanship and innovation directly to their inbox.
Over four days at VivaTech, more than 500 visitors generated over 700 monograms.
Luxury meets AI
Project highlights
Challenge
Crafted with innovation
How do you showcase innovation in a craft as timeless and manual as hand engraving? Tiffany needed a way to highlight its artisanal expertise while engaging a tech-savvy audience at VivaTech 2025.
Solution
AI-powered elegance
frog collaborated with engravers to train a Gen AI model using Tiffany’s archives and guidelines. The result was a tool that generated bespoke monograms, co-created with the artisans themselves.
Outcome
Personalized engagement
Over 500 visitors created more than 700 unique monograms using the AI tool. The designs were sent to participants via email, resulting in high open and retention rates, indicating a strong level of engagement and connection with the brand.
We valued the truly collaborative process from conception to delivery. The resulting experience beautifully emphasizes our core brand codes of craftsmanship and heritage, while effectively leveraging new AI technologies.
Brand heritage meets Gen AI
An end-to-end experience
Working with the engraving team at Tiffany & Co. to develop various styles of fonts
An augmented engraving experience at VivaTech 2025
Brand heritage meets Gen AI
Working with the engraving team at Tiffany & Co. to develop various styles of fonts
An end-to-end experience
An augmented engraving experience at VivaTech 2025
Legacy in motion
The AI monogram tool proved to be a standout success at VivaTech, blending heritage with innovation in a way that deeply resonated with audiences.
Over 500 visitors engaged with the experience, generating more than 700 unique monograms. Each crafted by a generative AI model trained in collaboration with Tiffany’s master engravers.
Each participant who used the tool was sent a bespoke monogram directly to their inbox. The campaign achieved notably high email open and retention rates, demonstrating strong engagement and clear brand alignment. The tool opens up new possibilities for client engagement and digital craftsmanship.
A new monogram was created every four minutes, over four days at VivaTech 2025.
