Beginning in March 2016, Pfizer Consumer Healthcare (PCH) partnered with frog to establish the Design Collaborative, an innovation accelerator for the consumer health space. frog’s Venture Design principles, derived from many years of experience working as founders and with other entrepreneurs, guided the creation of the Design Collaborative. The joint initiative accelerated the development of new health solutions for consumers in the areas of sleep tracking and improvement, stress and energy management, nutrition and aging, among others. PCH and frog worked together to identify a range of opportunities within these target areas, select those most useful for empowering consumers to take health and wellness into their own hands, then structure both the offerings and business models around them.
The Design Collaborative was jointly staffed by frog and PCH, with key members co-located to ensure continuous engagement, strategic alignment and creative intensity. PCH team members rapidly adopted frog’s venture approach, favoring dynamic progress over rigid process, and leveraging customer insights to support accelerated decision making.
In nine months, the Design Collaborative delivered six new, refined and scalable business concepts that advanced Pfizer’s organizational goals and served as a beacon for innovation throughout the company.