BRP is a publicly traded, powersports vehicle company that was facing growing demand for a jump-shift in performance. Mere growth wasn’t enough, selling to their current consumer was only going to get harder and expanding to new markets would take too long. BRP brought us on board to help them leverage their tremendous engineering capabilities and high-performance heritage to grow beyond their core business.
The Key Insight
For BRP to grow, it needed to appeal to more than just enthusiasts. To help expand beyond its existing product mix and consumer base, we explored a range of category dynamics, cultural trends and consumer insights to identify new market opportunities for the business that could leverage BRP’s assets, capabilities and existing drivers of growth.
Our innovation strategy identified key platforms that would enable the company to move from a business defined by a product portfolio to a business defined by diverse experiences that addresses today’s ever-changing consumer expectations. BRP was now in a position to open up the world of powersports and mobility to a broader audience in their core markets.