“frog has been a trusted design partner for us. They dived into a very technical industry and helped us clarify our proposition and brand to inspire both our customers and employees, alike. Their unique combination of business and design expertise at start-up speed positioned our company for long-term growth.”
Shashank Samala, Co-Founder, Tempo Automation
frog partnered with Tempo, a Series B start-up on a mission to transform how companies design and bring products to market. As the world's fastest low-volume electronics manufacturer, Tempo takes the most complex circuit boards from design to desk 3-5x faster than ever before. As a customer of Tempo ourselves, and now an investor, frog helped articulate Tempo’s offering through a new brand identity, website and factory experience.
A Shared Purpose of Exploration
frog and Tempo collaborated to identify an authentic brand story that would resonate with customers and help scale a company in high growth. We distilled the essence of Tempo’s brand into a cohesive idea: exploration for human progress. With this story, Tempo aligned itself to leading edge customers, while also attracting talent to push the boundaries of manufacturing.
The Digital Thread Behind Industry 4.0
As an ‘Industry 4.0’ pioneer, Tempo faced challenges in communicating the meaning and benefit of the digitization of manufacturing technologies. frog helped articulate this story through a design concept called “Digital Thread,” a metaphorical representation of Tempo’s proprietary factory automation software brought to life through messaging and visuals across both digital, physical and environment assets.
The Intersection of Design and Manufacturing
Designing for the future of manufacturing requires deep empathy for the people and processes behind product design and development. Our collaboration with Tempo brings a human-centered design approach to an industry long in need of it. frog is deeply invested in this future, committed to advancing the systems that help our clients bring better products to market, faster.
Brand Experience Design
frog created an expansive brand language system for Tempo that could easily scale across their many types of customer touch points, both physical and digital. Part of this process was understanding the different journeys that each customer might undergo. frog created an end-to-end branded customer experience that consistently reinforces Tempo’s brand story and identity.
The program began in November 2017 with a deep immersion into Tempo’s company, culture and customers. frog collaborated with Tempo to develop new brand and marketing assets applied to digital and physical touch points.
Tempo launched its new brand and marketing website to the public. At this time they also reached $20M in Series B funding.
In May 2019, Tempo raised $45M in Series C funding, which will help the company scale its efforts in product development and further increase the speed and accuracy of its manufacturing processes.
frog is excited to offer continued support and guidance to Tempo as they embark on the next chapter of their journey to change the way companies design and bring to market the next generation of ground breaking products.
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