Elevating IndiGo’s digital platforms for smoother customer journeys

Reimagining Travel Experiences for Consumers

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A digital engine

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IndiGo, a leader in aviation, faced a disconnect between its trusted brand and a digital experience that didn’t meet customer expectations. To maintain its market dominance in air travel, IndiGo overhauled its website and app, aligning its digital presence with its reputation for seamless, effortless experience. 

Revamping pre- and post-travel

Challenge

frog helped IndiGo revamp its digital platforms, focusing on simplicity and reliability. frog's redesign included easier navigation, personalized suggestions and a modern look, ensuring consistent, hassle-free service across all channels. This transformation kept IndiGo's core values intact, enhancing customer interactions and having the brand stand out. 

Transforming digital platforms

Solution

The collaboration with IndiGo rejuvenated the airline’s digital platforms, improving navigation, personalization and consistency. This rebuilt trust in IndiGo’s services, strengthening its reputation and positioning the airline as a carrier that meets modern traveler expectations and is increasingly competitive.

Digital takes off

Outcome

Project highlights

Bridging digital gaps

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Transform your digital experience with frog. Explore our work and connect with us today. 

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A new era for IndiGo

Note: The images present here are mock-ups and not reflective of the final solution.

Driving Automotive Digital Design - Porsche

Flying Reinvented, Booking Reimagined

Building and launching an all-encompassing, best-in-class banking super-app

Designing an Award-Winning Banking and Investment Experience

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Empowering customers' investments and savings

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Odeabank wanted a mobile app that incentivized user engagement and met new customer behaviors. But the app needed to avoid negatively impacting accessibility and seamlessness. The app also needed to serve designers and act as a guide to developers and brand managers. The challenge was to integrate multiple features (banking, wealth, investments, loyalty) in one super-app.

Incentivizing simplicity

Regular, collaborative validation sessions with prospects and clients prioritized customer needs. An atomic and modular approach ensures scalability and flexibility. A scalable DLS for the future. A pre-login engagement feature enables user interaction without signing up. Seamless onboarding and access to jargon-free info enhance user experiences. 

Setting the right balance

We created the Odea App with scalable components that are compatible with the React Native framework–making a consistent experience across touchpoints. Its minimalistic aesthetic, in the brand’s palette, is alluring and developmentally effortless. This is paired with a dark mode. This super-app puts the customer first and responds to emerging banking habits.

An app for every occasion

Project Highlights

The mission 

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frog and Odeabank received recognition from such esteemed organizations as the iF Design Award committee.

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A new line of credit  

Personal Finance One Text at a Time - Charlie

Rebuilding a Risk Management App

A Sustainable Solution for Indoor Air Pollution

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For hundreds of millions of Indians, intense air pollution is a fact of life. In 2019, the nation’s air quality index was <a href="https://www.iqair.com/us/india">five times higher</a> than the World Health Organization’s recommended exposure levels. 
Such poor air quality is widely recognized as a major risk factor for many physical and mental health conditions. <a href="https://www.thelancet.com/action/showPdf?pii=S2542-5196%2820%2930298-9">Recent research</a> from The Lancet shows once again that its impact on India is significant: in 2019, air pollution was responsible for the deaths of 1.67 million Indians, leading to US$36.8bn in economic losses. Critically, over one third of those deaths were attributed to household air pollution.
That’s why a team of designers and engineers in frog’s Bangalore studio, along with frogs from Milan and Madrid, decided to tackle the problem of indoor air pollution. After conducting initial field research and market analysis, the team identified four key experience principles to drive the conceptualization and design process. 
Breathable: Air pollution makes even normal breathing feel difficult, so the solution must make breathing feel more effortless. 
Natural: Industrial pollution has caused the problem, so the solution must rely on natural and sustainable materials and processes as much as possible. 
Proactive: Many people are simply unaware that the air in their homes is polluted, so the solution must actively inform users about air quality to enable them to take appropriate action. 
Affordable: The majority of air filtration systems on the market are unaffordable for the average Indian consumer, so the solution must be less expensive. 
After conceptualizing multiple possible solutions, the frog team decided that moss, which effectively filters carbon dioxide and particulate matter, was the perfect natural material to build around. By housing the moss in a connected shell along with various air quality sensors, the team created an integrated filtration and feedback system equipped to provide users with real time air quality data through both mobile and web touchpoints. 
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Meet Vyoh
This natural, elegant concept further informed the product and brand development, resulting in Vyoh—an intelligent and sustainable biophilic filtration system that requires minimal maintenance and is always on. As this product is targeted for the Indian market, the name &#8216;Vyoh&#8217; was created by combining two Sanskrit words related to atmosphere – &#8216;Vyuha&#8217; and &#8216;Vayu.&#8217; 
A typical Indian household has approximately 22 &#8211; 60mgs of particulate matter. A Vyoh panel of 470x940mm can eat up to 40mgs of dust and 74gms of CO2 everyday. Based on existing data, a single moss wall of 900 x 1500mm can help to reduce dust and greenhouse gases everyday for a standard 2 BHK apartment in Bangalore, India.  
Unlike traditional air purifiers, Vyoh is a discreet and stylish functional element in the home. When manufactured, Vyoh would be roughly half the cost of electric air purifiers on the Indian market, with an initial estimate of ₨4500 ($59/€50).

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With its combination of function, design and affordability, Vyoh is a concept poised to help consumers in India and beyond breathe easier in a sustainable manner. 

London

Creative Director, Brand

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Director Client Development

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Communications & Campaign

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Internships

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Creativity in the heart of India’s startup capital

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frog_studio_Bangalore

frogs in Bangalore personify our multi-cultural, curious and energetic tech capital. From global campaigns to sustainable design, we do it all—working across industries and continents. You’ll find us exploring new breweries and cafes together, as well as going for spontaneous weekend road trips.

Welcome to Bangalore

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frog_Studio_Bangalore-Mira_Jaganathan

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We're a polyglot pond, with frogs speaking a total of 12 languages.

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frog-icon-Languages

12 Unique Languages 

We are true chai fanatics, just ask our global frog visitors.

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300 Cups of Chai per Week

Fun Facts

frog Bangalore | Business Strategy & Innovation Consulting | frog, part of Capgemini Invent

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