Downloadable Report
The Road Ahead
Conversations on the future of mobility
As industry players struggle to adapt to rapidly changing expectations, what awaits us in the future of mobility? Listen and read on to find out.
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Download the report
Learn how mobility leaders are driving customer experiences forward.
Creating a position in this new frontier of personalized in-car interactions, immersive buying experiences and wholly new mobility-enabled services will mean putting customers in the driver’s seat. In a new frog report, we ask experts to dig into the conversation around connected mobility, autonomy paradigms and electric vehicles of all types—as well as the new customer experiences and business ecosystems these modalities will inspire.
Featuring conversations with
The future of mobility is all about choice—transforming where we go, how we get there and what we do along the way.
Emerging tech is reshaping the mobility landscape. Meanwhile, in a post-pandemic world, the reasons why we move at all have dramatically changed and will continue to shift for the foreseeable future. The automotive businesses that can stay relevant will be able to connect the dots to unite experiences for customers, implementing exciting new technology while navigating profoundly different notions of ownership, value and brand loyalty.
The Road Ahead is a downloadable frog report and podcast episode that curates insights from conversations with experts in the world of business, innovation, academia and art, featuring research conducted by frog colleagues at Capgemini Invent.
Listen to the podcast
Hear from our experts in their own words.
Listen to 'The Road Ahead' episode of the Design Mind frogcast, frog’s official podcast series.
Find us on Apple Podcasts, Spotify and anywhere you listen.
Featured Speakers
"One great example of disruption within the automotive industry is refueling versus charging."
Dr. Philipp Haaf
Global Head, Smart Mobility Connect, Capgemini Invent
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"There has to be one vision—and consideration of customer opinions right from the start.”
Anne Junge
Head of Customer Transformation Germany, frog
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Embrace the
ecosystem
Customers want vehicles to move them in more ways than one.
Consumer expectations are being shaped far outside the mobility industry. Instead, they’re being shaped by giants in tech and e-commerce that have turned intuitive, streamlined interactions into a way of life—and have built the strategic ecosystems necessary to deliver.
To meet the new demands of smart, connected mobility, automotive brands will need to position themselves in a future where vehicles are not one-off purchases, but instead rolling, connected platforms for products and services that make entirely new customer experiences possible.
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From product
to platform
New mobility experiences require new mobility mindsets.
Autonomy paradigms and business models will be shaped by the companies that can seamlessly and securely land the required tech, but also deliver on creating the meaningful, trustworthy interactions that will allow customers to reclaim the ride for themselves.
Whether we’ll have roads full of self-driving cars carrying passengers anytime soon remains to be seen, but the opportunities for everything from reimagined commutes to new infrastructures for long-haul trucking continues to keep automation in the collective imagination.
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Featured Speakers
"Mobility apps became the gateway drug to new forms of FinTech in unbanked societies."
Greg Lindsay
Urban Tech Fellow, Cornell Tech Jacobs Institute
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"The businesses that are going to be successful going forward will have more of a software mentality."
Sean Rhodes
Executive Creative Director North America, frog
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Shifting the gears
of society
How we live has historically been shaped by how we get around.
The car gave way to expanded communities. Cities have been built around public transportation hubs. Railroads and highways have made connections across long distances, while simultaneously allowing us the freedom to spread out.
Mobility companies—and businesses that may never before have identified as mobility companies—will need to find a way forward, meeting customers where they are and where they’d like to be.
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Download The Road Ahead
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1. Car as a Platform
- Creating novel, connected automotive experiences in and around the car, along with data-driven products and services.
- 2. Sales Transformation
- Developing customer-centric, tech-enabled buying experiences and Next Generation Sales Models.
- 3. New Mobility Innovation
- Innovating at the scale of humanity (micro to macro mobility) with exceptional products, services and experiences.
- 4. Mobility Ecosystems
- Embracing a CX mindset to build strategic ecosystems that deliver on rising customer expectations.
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