Rolling Out Alto
The initial 35-week collaboration involved many of frog’s core offerings, including brand strategy, product and service design, full-stack technology deployment, marketing support and even “place-making” in relation to the in-vehicle experience. From hailing a ride to paying fare, the frog and Alto team built frameworks to integrate technical features for the passenger and driver apps, as well as into the vehicles themselves. Across the service, each touchpoint has been considered for context, ease of use and brand alignment to create a consistent, seamless, end-to-end experience.