The future is nearer than you think. Over the last few years, we’ve seen industry after industry become continuously redefined in the face of the global pandemic. Commonly held assumptions about how things “normally” run in one sector or another were upended almost overnight in ways that will define them for years to come.
Against this background of near-constant change, we launched our Future of series, where we take a deep, nuanced look at specific sectors and identify key opportunity areas.
At frog, we aim to help our clients move toward the future they envision for themselves and their brands. Through research into consumer behavior and utilizing real-world analogs, we’re sharing strategies and provocations to inspire innovation in these industries and beyond.
Welcome to the future.