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The Future of Travel

A vision of the seismic shifts set to impact every facet of the ways we travel, from where we go, to how we go and why.
Report

Five key trends are quickly redefining and reshaping the travel industry and will last well into the future: automation, a wellness-driven focus on tranquility, sustainability, loyalty disruption and the rise of the digital nomad. 

Every facet of the travel experience feels like it’s up for grabs. The global pandemic’s effects on travel are still resonating at both the micro- and macro-levels of every stage of the experience from departure to return.  

This time of tremendous travel upheaval has already brought about a myriad of profound changes. Even with all the shifts the travel and hospitality sector has seen as of late, there are still yet more profound and exciting changes that will be taking the direct flight into our lives. 

Each of the five major trends focused on in this report are backed up by human-focused studies and real world, on-the-ground examples of travel and hospitality organizations diving into these areas with results that will provoke, challenge and inspire. 

Download frog’s Future of Travel report here.

“We’re going places again. But despite the renewed energy and interest, travel as we know it remains radically altered.”
Colleen Galbraith and Alex Stock

Research Team

Babitta Sachdev: Associate Strategy Director, frog
Alexander Howard: Senior Strategist, frog
Lilli Gluck: Analyst, frog
Daniel Chen: Analyst, frog
Tom Abraham: Executive Strategy Director, frog Alum
Aanoshka Choksi: Strategist, frog Alum

Authors
Colleen Galbraith
Executive Director of Strategy, Head of Growth & Strategy
Colleen Galbraith
Colleen Galbraith
Executive Director of Strategy, Head of Growth & Strategy

Colleen Galbraith is an Executive Director of Strategy and Head of Growth & Strategy at global innovation and design firm frog. With a career in the private and public sectors across continents, Colleen brings with her a passion for building businesses and developing breakthrough innovations that solve big problems. Colleen works on growth and innovation strategy, investment strategy and M&A with a wide range of Fortune 500 and private equity clients. She spent 12 years working with UNICEF and others in international development in sub-Saharan Africa and Latin America before becoming a corporate strategist.  

Colleen holds an MBA from INSEAD, a Master of International Affairs from Columbia University and a Bachelor of Arts from Wesleyan University. She has worked and traveled in 80+ countries and is passionate about helping global organizations innovate, grow and enter new markets. 

Alex Stock
Vice President at frog
Alex Stock
Alex Stock
Vice President at frog

Alex Stock is a Vice President at frog and a member of the Capgemini Invent NA Management Committee, frog’s parent company. In his dual role, he helps to envision change across organizations—imagining, designing and building the products, services and business models of the future—by leveraging the combined capabilities of frog and other areas of Capgemini. Alex is an accomplished Innovator. He has a 10-year track record of identifying undiscovered market opportunities and launching new products, experiences and businesses that capture them, most recently co-leading Fahrenheit 212 in North America, now a part of frog. He is a U.S. patent holder and has helped clients to commercialize innovation in nearly every industry. Alex holds an MBA from Harvard Business School and a B.A from U.C. Berkley.  

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