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The Future of Sports

Fitness & Fandom & the Omniverse: 5 opportunity areas changing the game
Report

It’s a new kind of game day in the sports world. After the global pandemic caused leagues and competitions on all levels across the world to shut down, the return of sports has been welcomed. It’s also brought up the question of where the sports world is headed—what’s likely to stay the same, what will shift…and what’s due a major overhaul? 

Just as fans are returning to stadiums for live sporting events, e-sports arenas and virtual sporting events in the metaverse are becoming more commonplace. Rapid innovation is coming to the realm of sports and will only accelerate.

Five key opportunity areas are quickly transforming the sports industry and will last well into the future: redefining the experiential aspects of sports, an increase in female coaching representation, the transition from omnichannel to omniverse, increased fan power, and the gamification of the fitness space. 

Each of the five major trends focused on in this report are backed up by real-world, on-the-ground examples. You’ll also find provocations for innovation in this arena. 

Download frog’s Future of Sports report here.

Research Team

Courtney Pace
Colleen Galbraith
Sam Reitzes
Candice Chan
Phillip Johnson
Susie Kim
Brandon Ward

Authors
Courtney Pace
Head of Strategy, North America & China and Head of Private Equity
Courtney Pace
Courtney Pace
Head of Strategy, North America & China and Head of Private Equity

Courtney is Head of Strategy and Head of Private Equity. Prior to joining Fahrenheit 212, Courtney was a Vice President at Michel Dyens & Co in Paris, where she sourced and executed M&A transactions in the luxury, beauty, and spirits sectors internationally. Before that, she worked at Estin & Co, a strategy consulting firm in Paris, where she developed global growth and investment strategies for multinational clients across industries.

Colleen Galbraith
Executive Director of Strategy, Head of Growth & Strategy
Colleen Galbraith
Colleen Galbraith
Executive Director of Strategy, Head of Growth & Strategy

Colleen Galbraith is an Executive Director of Strategy and Head of Growth & Strategy at global innovation and design firm frog. With a career in the private and public sectors across continents, Colleen brings with her a passion for building businesses and developing breakthrough innovations that solve big problems. Colleen works on growth and innovation strategy, investment strategy and M&A with a wide range of Fortune 500 and private equity clients. She spent 12 years working with UNICEF and others in international development in sub-Saharan Africa and Latin America before becoming a corporate strategist.  

Colleen holds an MBA from INSEAD, a Master of International Affairs from Columbia University and a Bachelor of Arts from Wesleyan University. She has worked and traveled in 80+ countries and is passionate about helping global organizations innovate, grow and enter new markets. 

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