It’s a new kind of game day in the sports world. After the global pandemic caused leagues and competitions on all levels across the world to shut down, the return of sports has been welcomed. It’s also brought up the question of where the sports world is headed—what’s likely to stay the same, what will shift…and what’s due a major overhaul?
Just as fans are returning to stadiums for live sporting events, e-sports arenas and virtual sporting events in the metaverse are becoming more commonplace. Rapid innovation is coming to the realm of sports and will only accelerate.
Five key opportunity areas are quickly transforming the sports industry and will last well into the future: redefining the experiential aspects of sports, an increase in female coaching representation, the transition from omnichannel to omniverse, increased fan power, and the gamification of the fitness space.
Each of the five major trends focused on in this report are backed up by real-world, on-the-ground examples. You’ll also find provocations for innovation in this arena.
Download frog’s Future of Sports report here.