The Disruptor Playbook

Five strategies to help transform incumbent companies into true disruptor brands.
Insight Report

Disruptor brands threaten to unseat incumbent leaders in every industry through agility and focus. Having worked with companies large and small across every scale and level of maturity, we have seen that many disruptor brands are using discrete customer experience strategies from a common playbook.

We’re presenting that playbook to you, the incumbent leader executive, so you can understand the motivations of the disruptor and be prepared not just to respond, but to transform into a disruptor yourself. The future of your business may depend on it.

Download the Report to learn more about:

  • How disruption takes hold across industries
  • Strategies pulled right from the disruptor playbook
  • How relationships built on value always wins out over the transactional

frog, part of Capgemini Invent is a global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

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