Hacking Innovation
All game-changing innovations start out speculative. A key difference between a good and a great organization is how they encourage and support disruptive ideas. Think Spotify vs. Kodak. Departing from tradition can be scary—to push disruption through the uncertainty you’ll need the right approach. That approach is prototyping, using quick, low fidelity experiments.
We’re presenting you with a practical introduction to conducting experiments, how to make sense of the results and guidance on sidestepping the classic pitfalls of experimentation, citing our own client work. Hack innovation and try ‘faking it until you make it’ to discover if your idea can truly make a mark.
Download the report to learn how to test your disruptive idea for:
- Attractiveness in the market
- Users’ willingness to pay
- Your ability to deliver
To Lulo, the value of design lives in its potential to create better products and services that improve people’s lives – he has led creative teams for over 10 years in the pursuit of this vision. As part of his efforts, he’s also created online courses in Spanish for thousands of students across LATAM while also lecturing about design in business schools and contributing to business publications.
Website: lulo.mx
Belén leads the Strategy discipline for the Mexico City studio. She has a strong understanding of people, and business needs to uncover opportunities for developing new products, services, and ventures. She is passionate about pushing the boundaries of the status quo through experiments to test ideas. She loves mountains and dogs too.
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