All game-changing innovations start out speculative. A key difference between a good and a great organization is how they encourage and support disruptive ideas. Think Spotify vs. Kodak. Departing from tradition can be scary—to push disruption through the uncertainty you’ll need the right approach. That approach is prototyping, using quick, low fidelity experiments.
We’re presenting you with a practical introduction to conducting experiments, how to make sense of the results and guidance on sidestepping the classic pitfalls of experimentation, citing our own client work. Hack innovation and try ‘faking it until you make it’ to discover if your idea can truly make a mark.
Download the report to learn how to test your disruptive idea for:
To Lulo, the value of design lives in its potential to create better products and services that improve people’s lives – he has led creative teams for over 10 years in the pursuit of this vision. As part of his efforts, he’s also created online courses in Spanish for thousands of students across LATAM while also lecturing about design in business schools and contributing to business publications.
Belén excels in navigating complex challenges, uncovering opportunities, and guiding teams toward innovative solutions. Her curious nature drove her to experiment with testing and prototyping as a critical step in the creation and launch of breakthrough products, services, and ventures. She has been leading the Strategy team at the Mexico City studio since 2020.
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