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Crossing the Cannabis Chasm

A study conducted by frog on the acceptance of cannabis legalization and usage in the United States, including insights and strategies for how the newly legal market can reach its full potential.
Insight Report

At frog, we have a long history of participating in category creation, but it’s a rare occurrence to see a previously prohibitive industry being (re)born for mass consumption, as is happening with the legalization of cannabis. Along with other classic strategy tools and frameworks, we believe design will be particularly relevant to how the newly legal cannabis market is formed.

Cannabis is a sensitive and restrained product, even with increased legalization across the United States. We believe that designers, product strategists and entrepreneurs can learn from the creative solutions that emerge out of these limitations, and ultimately apply those insights to other emerging markets and newly created categories.

Download the Report to learn more about:

  • Strategies for designing within new or emerging markets
  • Defining new use cases for consumer archetypes
  • Insights and findings from our primary and secondary research

frog, part of Capgemini Invent is a global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

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