Defining Augmented Journalism
In an effort to support the stellar journalists that the AP is known for, the team examined the rise and impact of Augmented Journalism. The emerging field uses data analysis in gathering, production, consumption and distribution for the organization’s diverse markets and customers. The AP has already been exploring this territory; Futurecasting helped deepen understanding of the status and potential for its development, as well as the impact on AP's operations, offerings and people.