Automotive &amp; Mobility

Communications

Consumer Products

Financial Services

Healthcare

Media

Retail

Social Impact

Technology

Brand Strategy, Design &amp; Performance

Client Collaborative

Connected World

Content &amp; Asset Management

Corporate Venture Building

CX Strategy, Design &amp; Performance

Data &amp; AI

DesignOps

Elevated Loyalty

Engage at the Edge

Experience Everywhere

Global Luxury

Growth Strategy

Industrial Design

Innovation Strategy

Live Marketing

Membership &amp; Loyalty

Organization Design

Product Design &amp; Delivery

Product Innovation, Design &amp; Development

Service Design

Startup Growth

Sustainability

Bangalore

Barcelona

Bergen

Delhi

frog Innovation Team

Gothenburg

London

Lyon

Madrid

Malmö

Mexico City

Milan

Montpellier

Mumbai

Munich

New York

Oslo

Paris

San Francisco

Singapore

Stavanger

Stockholm

Sydney

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frog-Cap-Invent-logo

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france

china

A passionate group of dreamers and makers

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frog_Studio_London

frog is thrilled to call Shoreditch, London’s coolest neighbourhood, our home. It’s a living, evolving neighbourhood full of museums, street art, street food, markets and cosy pubs. Our office is nestled in Old Street, where we help build experiences, products and businesses that disrupt the status quo, win hearts and create the future.

Welcome to London

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frog_Jen_Williams

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frog_Christopher_Baird

We’re surrounded by some of the best food from around the world—and we make sure to sample all the fare at any opportunity.

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frog-icon-Food

World on Our Doorstep

It may be rainy most days of the year, but we make up for it with a rich, vibrant studio culture.  

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frog-icon-Weather

Ready for Rain

The studio consists of folks from around the globe, each bringing a unique and valued perspective to both our client work and studio culture.

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frog-icon-Location

Multinational

Fun Facts

From the studio

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Your Consumer Responsibility: The New Rules of Engagement

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Exponential-Unknown-Design-for-Intelligence-2-2

Exponential Unknown: Design for Intelligence

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23_Insights_Regenerative-Compass-Mockup-Download2

The Regenerative Compass

Starting a "Lunchbox Revolution" to put kids at the heart of a healthy food journey

Helping Healthier Habits Stick, One Bright Bite at a Time

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Tackling childhood obesity in the UAE

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Childhood obesity and poor nutrition remain pressing global public health concerns. It’s a significant public health issue in the UAE, with a 2019 national survey reporting 17% of children from ages 5 – 17 years as obese. With supermarkets playing a central role in family food choices, how could Majid Al Futtaim / Carrefour make healthier eating exciting, accessible and sustainable for children?

Forming healthy habits

Challenge

We developed a behavior change strategy to make Bright Bites “irresistible for kids—easy and trustworthy for mum and school.” Alongside a single unifying thought to spark change, the message is “Bright Bites: empowering healthier habits for life.”  We applied behavior change techniques to all channels, including: • Norming and social currency via gamification and reward • Reframing by offering irresistible food and habits for kids • Chunking by making it simple to build a healthier lunchbox through a “Pick Your 5” framework We then defined the end-to-end customer experience and created a digital platform that truly resonated with, and supported children, families and schools.

Starting a "Lunchbox Revolution"

Solution

At the heart of Bright Bites is the world’s first interactive supermarket built especially for kids, a community hub for workshops and cooking classes, and an educational framework for schools. We built an interactive hub to empower parents, children and schools to explore healthy eating while offering teachers evidence-based tools such as lesson plans to drive lasting nutritional habits. 

Building lasting impact

Outcome

Project highlights

Transforming children’s nutrition

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Bright Bites aligns with UAE Vision 2031 to promote health, education and sustainability. 

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frog-icon-Industry_Retail

Inspiring healthier choices

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A New Recipe for Change

Improving Earlier Diagnosis of Cancer

Bringing together expertise to lead the way in the energy transition

Sparking Innovation Through Collaboration

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Data drives change

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To harness expertise and foster collaboration, National Grid needed to break down silos, enabling departments and teams to work together effectively, leverage data and experiment with new technologies.

Transforming teamwork

National Grid and frog worked together to create DataConnect Innovation Lab which enhances data use through collaboration and empowers innovators to pioneer new ideas.

A place to collaborate

DataConnect Innovation Lab encourages cooperation across teams. It promotes the use of new technologies to accelerate value creation, develop data-driven products, transform business practices and lead the way to a more sustainable and inclusive future.

Supporting clean energy

Driving innovation together

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Millions in potential annual business value identified through DataConnect Innovation Lab in the first year.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN