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Cooling Perishables Without Electricity

A below-ground cooler empowers entrepreneurs and protects products

Cooling PerishablesWithout Electricity

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Sustainable innovation

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The goal of this collaboration was to assemble a multi-disciplinary team and work with partners (Capgemini Engineering and various local tradespeople) to design and deliver a cooling system that does not need power.

Challenge

Methodology in the making

We updated the “Zeer Pot” technique (clay pot evaporation) with an underground thermal section, an above-ground system that promotes air flow and a swatch of solar cloth for more cooling applications.

Solution

Low-tech and modular

The cooler was successfully tested with locals in a Moroccan village, leading to a better understanding of the real needs of targeted populations and inspiration that feeds our ambition.

Outcomes

Driving social impact

Project highlights

Playing it cool

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Our low-tech solutions prove frugal and accessible products need not sacrifice quality and efficiency. 

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Low-tech to no-tech

Putting Atmospheric CO2 to Work

Fostering Virtual Collaboration for A Global Conference - UNICEF

Putting Atmospheric CO2 to Work

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Aircapture’s system sequesters CO2 from ambient air and puts it directly into commercial use

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Reinventing the carbon economy

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Clearing the air

We’re proud of our partnership with Aircapture and look forward to developing many more innovative solutions in the fight against climate change.

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Creating and scaling a circular carbon economy 

Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

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Using Data for Reliable Power Generation 

Breathing Life into Lumen

Clothed in Chaos

Speculative design meets fashion for a climate-affected future

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The power of provocation as a creative tool 

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Our collaboration emerged from a shared sense of urgency to meet the climate crisis head on. We wanted to create speculative fashion designs that raised awareness and debate about the realities of a not-too-distant future. For this reason, we felt that the designs should explore a more dystopic future reality and begin to imagine how clothing could help us survive in that world. 

A problem shared 

The climate crisis is a vast topic, and to ensure messaging doesn't get lost in the noise, the right framing is crucial. The team decided to navigate the potential outcomes of the climate crisis according to the primary material elements: fire, air, earth and water—a familiar and instantly recognizable four-part structure. From there we created provocations and prompts to help us explore “what if?” scenarios, then used generative AI to expand into rough visions and first design impulses. 

Four is a magic number

From the initial low fidelity renders created by AI, through development and iterations, the team moved into making high fidelity renders and finally, clothing production. The resulting collection includes four looks that each respond to extreme conditions and scenarios related to the four elements. We exhibited the collection at Cannes Lions 2023, including a media showcase with insights into the creation process. 

Entering the material world

Designing the catwalk to end all catwalks 

The collaboration investigates how high-tech garments and wearables can be braided with progressive new mindsets.

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Taking a multi-dimensional view, frog’s collaboration with Machina looks at the climate crisis from four specific angles—and presents a unique response to each one.

The “Clothed in Chaos” looks

Extreme temperatures will make it harder to function, necessitating shielding measures to protect people.

Furious Heat and Hostility

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Violent storms become more frequent, unpredictable and intense, demanding greater protection from the elements.

Environmental Violence

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Disrupted access to quality food and fresh water displaces millions, creating nomadic societies on the “borderlands of civilization."

Borderlands of Civilization

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Melting ice creates high water in mega cities from Miami to Mumbai, creating hybrid water and land urban ecosystems.

Watery World Order

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We’re presented with the opportunity to weave deeper meaning into clothing design. It’s time to arrive at the place where the hard truths about climate science meet creativity. Check out the <a href="https://www.frog.co/designmind/designing-for-hazard-proof-living" target="_blank">Designing for Hazard-Proof Living</a> report to go deeper into the themes raised in this collaboration.

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The end of the world vs. the end of the month

Decarbonizing Trucking with Hydrogen

Grounding the Made of Air Brand

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Venturing on the open road with a hydrogen-fueled mobility platform 

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Sustainable transitions

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Seeking to radically reimagine road freight transport in the face of the climate crisis, Kouros devised a circular business model that that leverages key technology access to (1) produce hydrogen from biomass thermolysis with the opportunity to create a powerful carbon sink while contributing to the preservation of soil and biodiversity and (2) become industry leaders in assembling a real, first-of-its-kind hydrogen truck. They came to frog and the broader Capgemini to manifest this vision into reality as rapidly as possible—with high ambitions for market shares.

A game-changing method

Through hands-on, sleeves-up collaboration, Kouros, frog and Capgemini teams rapidly progressed Hyliko from concept to company. Crucially, a core group of strategists and designers functioned as an acceleration team, helping refine the new venture’s circular business model, investment case, go to market strategy and launch. More recently, teams from Capgemini Engineering have been contributing to the architecture of the first trucks.

Strategic incubator

The result of Kouros’ work with frog and Capgemini is a world-class heavy mobility platform that is uniquely positioned in the market. With its offering of “hydrogen & trucks as a service,” Hyliko integrates "super-green," carbon-negative hydrogen with truck leasing and maintenance, acting on a promise to completely decarbonize any fleet of trucks, while having a positive footprint on biodiversity. Within one year of its creation, Hyliko has signed its first contracts and will deliver its first trucks by the end of 2023. 

The future of trucking

Outcome

High concept to high impact

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Hyliko is developing a hydrogen refueling network with the planned opening of up to 60 stations in Europe by 2030.

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Driven for sustainability

Revolutionizing Testing at the Point-of-Need  – MeMed

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“Working together, we were able to create a foundation for growth that is both true to our company and our mission as founders, and forward-looking enough to continue to scale with us in the years ahead.”   

Made of Air, a Berlin-based startup, has developed a revolutionary new carbon-negative thermoplastic. The material is produced using wood waste from forests and farms, in a process that stores more carbon than it emits. With their cutting-edge sustainable materials and a bold mission to disrupt resource-intensive, carbon-polluting business-as-usual, Made of Air is transforming products in the worlds of mobility, consumer goods and the built environment. In preparation for their next stages of growth, the venture came to frog for help launching a comprehensive new brand strategy and identity.
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The frog team of venture design leads, strategists, visual and industrial designers, and a program manager worked closely with Made of Air to reflect the venture’s business objectives at each phase of research and design. Working in continuous collaboration with the founders, the team began by laying a strategic foundation anchored in key customer, ecosystem and value chain insights. Building on top of this structured brand framework, the team created a new visual identity and designed a complete system for expression across all verbal, visual and material embodiments of the brand. The result is a clear, consistent, recognizable brand identity and company positioning enabling Made of Air to accrue value and capture the attention of purpose-driven lead investors, mindful partners and top, diverse talent.

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Setting the Foundations
The first phase of the frog + Made of Air collaboration involved setting strong, differentiated foundations for the Made of Air brand—from defining a core purpose, to solidifying a go-to-market strategy and aligning on a partnership vision. As Made of Air offers a revolutionary new material requiring clear explanation, it was also mission-critical to establish a precise-yet- accessible vocabulary and communication style for the brand and its offering.
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Visualizing Climate Action
Inspired by the possibility of Made of Air’s signature carbon-negative thermoplastic, the frog team created rich imagery of the distinctive black material in various applications, from home furniture to architectural facades. These assets have become an arresting addition to Made of Air marketing and sales materials.
Over the course of the program, the team also worked together to tell the story of the brand through a radically new mark. The mark began with the six carbon ring of benzene, depicted by the hexagon. This shape was chosen and modified to evoke the carbon cycle—the process of carbon moving through our air, plants, oceans, animals, soil and back again. The broken hexagon of the mark reflects Made of Air’s commitment to helping reverse climate change by capturing carbon from this natural cycle and sequestering it permanently.

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Driving Business Outcomes
Despite working remotely from homes and studios across Europe, the frog and Made of Air team maintained constant alignment on the program’s goals. The frog team helped Made of Air to distill its purpose to a single statement: ‘We are in business to reverse climate change.’ The new brand solidifies Made of Air’s position as an ambitious venture built on sustainable purpose, willing to challenge conventional thinking on environmental and climate action. At a crucial stage of growth, the new brand story rallies the team and their partners–and advances their multi-bottom line agenda. Reflecting on the collaboration, Neema Shams, Made of Air’s Chief Commercial Officer says, “Reexamining all that we did, it’s pretty mind blowing. We’ve already gotten a speechless reaction from a few of our board members.”

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<h3>Listen to the frog + Made of Air podcast episode</h3>
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Following just 10 weeks of engagement, the Made of Air Brand re-launched in October 2021 with a complete brand strategy and brand playbook, sales pitch materials, a new verbal and visual identity, a completely redesigned website and a new brand mark that better connects to the company’s vision of breaking the carbon cycle. As part of the frog ventures portfolio, frog and Made of Air are well positioned to disrupt traditional business models and motivations and make a mark on the planet through sustainable innovation and regenerative design.  

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