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Life-saving touchpoints in England's bedrooms, bathrooms and changing rooms

Improving Earlier <span class="d-none d-lg-inline"><br /></span>Diagnosis of Cancer

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Be body aware 

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Many cancers can be identified early by noticing changes to the body. A barrier to early diagnosis is that we are often not aware of our own body and miss possible new signs and symptoms of cancer.

Maximizing early diagnosis

Challenge

Our Be Body Aware campaign is a unique strategy to harness trusted brand voices to promote the habit of routinely checking your body and encouraging people to contact their GP when something doesn’t feel right.

An innovative invitation to act

Solution

Since launch, over 90 million products have been sold featuring our NHS messaging. However, the most compelling proof of our campaign’s success comes from those who have informed the NHS that they have acted on these prompts. 

The ongoing power of partnership

Outcome

Project highlights

Insight to action

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Vital cancer awareness messages have now been seen an estimated 90 million times.

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Cancer awareness at scale

Pioneering UV-C Enhanced Respiratory Protection

Bone Marrow & Cancer Foundation

A marketing campaign that turned loose change into real change

Elevating Awareness, Exchanging Currency

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Reversing the trend

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ALL.com struggled with declining brand awareness, leading to underperformance in hotel occupancy, bookings and revenue against business KPIs.

Increasing visibility

A campaign featuring a traveling currency exchange booth was launched, allowing people to convert unused foreign currency into holiday prizes, with all proceeds donated to charity.

Foreign notes to noted brand

The campaign engaged consumers both online and offline, boosting brand awareness and understanding through various channels, including social media, email marketing and member benefits.

Engaging customers

Boosting brand<br>awareness

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Change for good

Creating Consumer Insights at Scale

Strengthening Customer Trust

The most successful Outback launch in Subaru's history

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Subaru's emotional drive

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Subaru needed to reposition the Outback as a reliable choice amidst safety-related recalls and the uncertainties brought by the COVID-19 pandemic.

Rebuilding trust

The campaign focused on the deep emotional bond Subaru owners have with their cars, emphasizing the Outback's legacy of reliability and safety to inspire trust and nostalgia.

Showcasing legacy

By evoking optimism, pride, and adventure, Subaru successfully positioned the Outback as a comforting and joyful companion, using an integrated campaign across various media platforms to resonate widely.

Positive perception shift

Outback's new journey

10 influencers generating 249,218 impressions and a 3% engagement rate

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Confidence in motion

Reconnecting Through Movement

Designing A Safer In-Car Family Experience - Audi

Improving lives one meal at a time

A New Recipe for Change

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Making the exclusive, inclusive

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Home Kitchen - A New Recipe for Fine Dining

The task was to inspire diners with a brand that could break down stigmas around homelessness. This meant connecting emotionally with audiences, mixing great food with stories of opportunity and community.

Meals with a mission

We created a brand that speaks with warmth and purpose. By using storytelling and community-focused design, we highlighted the lives transformed by Home Kitchen, making them central to its identity.

Dining and dignity

Home Kitchen’s brand has drawn international media attention and public endorsement. It has also raised over £450,000 in investment, helping it grow beyond a restaurant into a movement with lasting social impact.

Taste for transformation

Cuisine with a conscience

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Home Kitchen has received media coverage from The New York Times, The Guardian, BBC television and more.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN