Automotive &amp; Mobility

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CX Strategy, Design &amp; Performance

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Elevated Loyalty

Engage at the Edge

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A human-centered approach to how physical AI shows up, behaves and collaborates

Designing Robots for Human Spaces

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A new era of robotics

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So far, robotics has focused on capability and efficiency, leaving many systems feeling foreign or unsettling in human spaces. This limits adoption just as intelligence becomes ready for everyday use.

Capability meets adoption

Challenge 

Nome imagines robotics through a human-centered framework, exploring forms, behaviors and interactions that feel natural in the home while remaining grounded in real technical systems.

Nome: designed to belong

Solution 

This work resulted in a platform that enables frog and clients to confidently imagine, prototype and shape next-generation robotic products across industries and contexts.

A new starting point

Outcome 

Project Highlights

The human side of robots

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Mapping daily life to guide design strategy

When Moments Define the Machine

Nome reflects frog’s belief that adoption is a design problem.

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Shaping how intent is interpreted and engagement begins

Form sets expectation

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Expanding how we communicate

From interaction to experience

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Expressing identity and intent through movement

Presence in motion

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From standalone machines to orchestrated systems

The larger ecosystem

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Designing robots for human spaces means translating advanced capability into experiences that are coherent, contextual and human. Ultimately, it means designing what we want to live with.

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Designing what we want to live with

A Smart Temperature Control System - Honeywell

Defining the Future of Flexible Home Living

Starting a "Lunchbox Revolution" to put kids at the heart of a healthy food journey

Helping Healthier Habits Stick, One Bright Bite at a Time

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Tackling childhood obesity in the UAE

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Childhood obesity and poor nutrition remain pressing global public health concerns. It’s a significant public health issue in the UAE, with a 2019 national survey reporting 17% of children from ages 5 – 17 years as obese. With supermarkets playing a central role in family food choices, how could Majid Al Futtaim / Carrefour make healthier eating exciting, accessible and sustainable for children?

Forming healthy habits

Challenge

We developed a behavior change strategy to make Bright Bites “irresistible for kids—easy and trustworthy for mum and school.” Alongside a single unifying thought to spark change, the message is “Bright Bites: empowering healthier habits for life.”  We applied behavior change techniques to all channels, including: • Norming and social currency via gamification and reward • Reframing by offering irresistible food and habits for kids • Chunking by making it simple to build a healthier lunchbox through a “Pick Your 5” framework We then defined the end-to-end customer experience and created a digital platform that truly resonated with, and supported children, families and schools.

Starting a "Lunchbox Revolution"

Solution

At the heart of Bright Bites is the world’s first interactive supermarket built especially for kids, a community hub for workshops and cooking classes, and an educational framework for schools. We built an interactive hub to empower parents, children and schools to explore healthy eating while offering teachers evidence-based tools such as lesson plans to drive lasting nutritional habits. 

Building lasting impact

Outcome

Project highlights

Transforming children’s nutrition

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Bright Bites aligns with UAE Vision 2031 to promote health, education and sustainability. 

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Inspiring healthier choices

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A New Recipe for Change

Improving Earlier Diagnosis of Cancer

Elevating IndiGo’s digital platforms for smoother customer journeys

Reimagining Travel Experiences for Consumers

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A digital engine

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IndiGo, a leader in aviation, faced a disconnect between its trusted brand and a digital experience that didn’t meet customer expectations. To maintain its market dominance in air travel, IndiGo overhauled its website and app, aligning its digital presence with its reputation for seamless, effortless experience. 

Revamping pre- and post-travel

frog helped IndiGo revamp its digital platforms, focusing on simplicity and reliability. frog's redesign included easier navigation, personalized suggestions and a modern look, ensuring consistent, hassle-free service across all channels. This transformation kept IndiGo's core values intact, enhancing customer interactions and having the brand stand out. 

Transforming digital platforms

The collaboration with IndiGo rejuvenated the airline’s digital platforms, improving navigation, personalization and consistency. This rebuilt trust in IndiGo’s services, strengthening its reputation and positioning the airline as a carrier that meets modern traveler expectations and is increasingly competitive.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN