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Bringing Logistics into the Digital Realm

Hellmann takes recruiting into the future with a metaverse recruiting event

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Moving the Metaverse

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The challenge for Hellmann was to create a unique recruitment experience able to attract the right IT talent, communicate the company's corporate culture as being built on next-level tech and to position the brand as a future-ready organization. By leveraging the metaverse as the destination for this experience, Hellmann was able to showcase their ambitions and appeal to talent looking to work at the forefront of innovation for logistics.

Rethinking Recruiting

Challenge

Hellmann’s recruiting event in the metaverse consisted of three parts: a clear storyline guiding people through the experience, a virtual world to explore and the ability to openly interact with Hellmann employees. Collaborating across strategy, storytelling, design and programming, our collaborative insights and ideas translated into models, interfaces, interactions, user flows and experiences in only eight weeks.

Building Blocks

Solution

Hellmann’s metaverse world saw some truly inspiring moments by guests, employees, competitors, partners and talent. It received massive amounts of earned media and press around the event. Hellmann has continued to build and practice internal use of metaverse environments for further collaborative tasks and events.

New Horizons

Outcome

Project highlights

Launching Recruiting into the Metaverse

Next: More Metaverse Moments

Transcending the Telco Op Model

Transforming Pet Care with AI

Putting Atmospheric CO2 to Work

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Aircapture’s system sequesters CO2 from ambient air and puts it directly into commercial use

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Reinventing the carbon economy

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Clearing the air

We’re proud of our partnership with Aircapture and look forward to developing many more innovative solutions in the fight against climate change.

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Creating and scaling a circular carbon economy 

Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

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Using Data for Reliable Power Generation 

Breathing Life into Lumen

Clothed in Chaos

Speculative design meets fashion for a climate-affected future

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The power of provocation as a creative tool 

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Our collaboration emerged from a shared sense of urgency to meet the climate crisis head on. We wanted to create speculative fashion designs that raised awareness and debate about the realities of a not-too-distant future. For this reason, we felt that the designs should explore a more dystopic future reality and begin to imagine how clothing could help us survive in that world. 

A problem shared 

The climate crisis is a vast topic, and to ensure messaging doesn't get lost in the noise, the right framing is crucial. The team decided to navigate the potential outcomes of the climate crisis according to the primary material elements: fire, air, earth and water—a familiar and instantly recognizable four-part structure. From there we created provocations and prompts to help us explore “what if?” scenarios, then used generative AI to expand into rough visions and first design impulses. 

Four is a magic number

From the initial low fidelity renders created by AI, through development and iterations, the team moved into making high fidelity renders and finally, clothing production. The resulting collection includes four looks that each respond to extreme conditions and scenarios related to the four elements. We exhibited the collection at Cannes Lions 2023, including a media showcase with insights into the creation process. 

Entering the material world

Outcomes

Designing the catwalk to end all catwalks 

The collaboration investigates how high-tech garments and wearables can be braided with progressive new mindsets.

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Taking a multi-dimensional view, frog’s collaboration with Machina looks at the climate crisis from four specific angles—and presents a unique response to each one.

The “Clothed in Chaos” looks

Extreme temperatures will make it harder to function, necessitating shielding measures to protect people.

Furious Heat and Hostility

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Violent storms become more frequent, unpredictable and intense, demanding greater protection from the elements.

Environmental Violence

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Disrupted access to quality food and fresh water displaces millions, creating nomadic societies on the “borderlands of civilization."

Borderlands of Civilization

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Melting ice creates high water in mega cities from Miami to Mumbai, creating hybrid water and land urban ecosystems.

Watery World Order

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We’re presented with the opportunity to weave deeper meaning into clothing design. It’s time to arrive at the place where the hard truths about climate science meet creativity. Check out the <a href="https://www.frog.co/designmind/designing-for-hazard-proof-living" target="_blank">Designing for Hazard-Proof Living</a> report to go deeper into the themes raised in this collaboration.

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The end of the world vs. the end of the month

Decarbonizing Trucking with Hydrogen

Grounding the Made of Air Brand

How AI-powered connected products are enabling Purina to grow their business for good  

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Delivering a first for Purina

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Purina acquired IP related to cat health monitoring that they wanted to incorporate into their first connected ecosystem offering. To be successful, the offering needed to be worthy of the Purina brand, meeting security, performance and pricing expectations of their customers, while also being a viable business. Purina needed a partner to guide them through the complex business and technical challenges associated with the journey to commercialization.

Orchestrating a business and technology transformation 

We applied our convergent design approach bringing a multidisciplinary team together to iteratively refine a solution that is viable as a business, desirable to consumers, technically feasible and sustainable. This resulted in delivering a cohesive connected system that allows hardware, software and AI to work together with a minimum carbon footprint; a new business, pricing and operating model that delivers value to Purina; and a delightful user experience that pet parents love.

Iterative convergent design

As a trusted business and technology transformation partner, we empowered Purina to focus on what they know best—pets and the people who care for them—while enabling Purina to successfully launch their first connected offering in less than two years. This has given Purina a powerful new direct connection to their consumers, opening up new sales channels and revenue models. More importantly, it has given pet parents peace of mind. Pet parents are celebrating the system with <a href="https://www.petivity.com/products/smart-litterbox-monitor" target="_blank">positive reviews</a> and crediting Petivity for saving their cats' lives.

Ready for launch

Innovation at scale

The Petivity Smart Litter Box Monitor is elegant in its apparent simplicity. But a lot of complex challenges were overcome to arrive at the ability to distinguish between multiple cats while protecting user privacy, keeping the user experience streamlined and hitting an aggressive price point. For example, it was crucial that the device didn’t require the use of intrusive cameras, Radio Frequency Identification (RFID) chips or special collars. 

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Activating the power of AI

Providing insights while protecting privacy

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Crafting the perfect user experience

For ALL users—pets and humans

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We are proud to have helped Purina bring their first connect system to life and realize a decades-long ambition to deliver AI-powered connected product experiences to their customers.  

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Unlocking Petivity’s value 

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Creating Pathways Through Oravida’s Immersive Brand Destination  

Elevating a Physical Brand Experience 

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Project overview 

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For the space to be a success it needed to have a sense of the theatrical, but some aspects felt “back-of-house"—routes were unintuitive, some areas lacked use clarity and finishing design touches were needed. The combination of these aspects had the potential to take visitors out of the immersive experience.

Back-of-house

To help with wayfinding, frog focused on the key details of lighting, iconography and essential system units. To ensure visitors remained immersed, the team fixed and aligned the presentation of doors, lights, ventilation and smoke detectors. 

Upgrading detail

Thanks to the 360-degree design considerations, visitors to the space can access the intended “Just Be” brand experience and relax into the soothing quality of the space, from start to finish. 

Cohesive immersion

Elevating experiences

Human-centered architectural stories

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A world-class installation

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The Oravida website features a full digital tour of the Brand Center, extending the experiential reach of the brand story to those unable to visit in person.

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