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frog and Decathlon create next-gen connected e-bikes

Shaping the Future of Urban Mobility

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Accelerating the transition to sustainable mobility in urban areas

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With decades of bike manufacturing expertise, Decathlon faced a bold shift in addressing urban mobility. The challenge was twofold: to create a compelling urban cycling experience that inspires daily use, and to evolve from a product-focused brand into a daily mobility service provider, offering a seamless experience from day one.

Serving urban mobility, evolving the organization

Challenge

Urban cycling is about navigating the city with ease and serenity, setting high expectations for comfort, reliability and service. Decathlon’s solution combines smart design and engineering for a natural ride, with an embedded connectivity technology offering continuous support and control. Every touchpoint enhances the experience, embodying Decathlon’s promise: “We lighten your load wherever you go”.

A new generation of e-bikes, embedded with connectivity

Solution

Together with frog, Decathlon shaped a long-term vision—starting with a concept-bike approach and culminating in the launch of its first connected e-bike in Belgium. This served as a minimum viable product before scaling across Europe and expanding into future ranges (cargo, speed, folding). Along the way, Decathlon developed new in-house technological capabilities, from smart systems to connected services, laying the foundation for future innovation. The LD 940 E quickly earned recognition, including an <a href="https://ifdesign.com/en/winner-ranking/project/decathlon-e-bike-ld-940e/698694" target="_blank">iF Design Award </a> in 2024.

LD 940 E: The pioneer of connected e-bikes

Outcome

Project highlights

From vision to market launch

frog created the design and developed a state-of-the-art code structure to kick-start IT development, enabling Decathlon to manage the product lifecycle and future developments autonomously. The entire project was then fully handed over to Decathlon.

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Urban Mobility mobile app

Urban Mobility app

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More than a bike

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Design drove innovation, seamlessly integrating user needs, technology and business goals.

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A three-year collaboration

Putting Atmospheric CO2 to Work

Transforming Pet Care with AI

Mentorship for a future-ready energy workforce

Retaining Human Knowledge with AI

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Human expertise meets AI avatars

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An experienced workforce and limited mentoring resources underscored the importance of preserving and sharing decades of institutional knowledge and expertise. This created a need for scalable, accessible knowledge transfer to support apprentices, maintain performance and enable future readiness.

Knowledge at risk

A realistic AI avatar, trained on authentic stories and practical insights from existing employees, provides empathetic, context-aware mentorship. It engages through natural conversation, delivering on-demand guidance that mirrors human interaction and ensures timely, personalized learning experiences.

AI-powered guidance

94% of users found the AI mentor highly engaging and 75% committed to weekly use. This approach enables cost-effective, scalable learning while safeguarding essential expertise, ensuring continuity and accelerating professional development across the organization.

Engagement that scales

AI powered by human insight

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The AI mentor proved engaging, accurate and scalable. 94% of users found it helpful and 75% would use it weekly. 

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A future-ready workforce

Creating Consumer Insights at Scale

Reimagining Luxury Craftsmanship  | Tiffany & Co.

Creating a seamless and personalized digital experience for Bupa UK customers

Designing the Future of Health Insurance

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Redefining care together

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Bupa UK’s digital platforms were numerous and complex.  There were opportunities to redesign customer journeys and introduce new features. The goal is to onboard new customers onto the app, increase existing user engagement and provide seamless, integrated care options.

Fragmented digital platforms

frog helped Bupa UK to develop a compelling product vision, including creating a unified digital health experience that supported their connected care strategy and helped shape internal team structures.

Unifying experiences

frog helped Bupa UK improve their ways of working, introducing product and service design and working in close collaboration with product and engineering teams. This helped accelerate the delivery of an improved, unified digital experience for Bupa UK's customers. The MyBupa app has seen user engagement increase by 320% and its app store rating has risen by three stars.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN