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frog-Cap-Invent-logo

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Building and launching an all-encompassing, best-in-class banking super-app

Designing an Award-Winning Banking and Investment Experience

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Odeabank-designing-an-award-winning-banking-experience-header_4

Empowering customers' investments and savings

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Odeabank-designing-an-award-winning-banking-experience-big_image1

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Odeabank wanted a mobile app that incentivized user engagement and met new customer behaviors. But the app needed to avoid negatively impacting accessibility and seamlessness. The app also needed to serve designers and act as a guide to developers and brand managers. The challenge was to integrate multiple features (banking, wealth, investments, loyalty) in one super-app.

Incentivizing simplicity

Challenge

Regular, collaborative validation sessions with prospects and clients prioritized customer needs. An atomic and modular approach ensures scalability and flexibility. A scalable DLS for the future. A pre-login engagement feature enables user interaction without signing up. Seamless onboarding and access to jargon-free info enhance user experiences. 

Setting the right balance

Solution

We created the Odea App with scalable components that are compatible with the React Native framework–making a consistent experience across touchpoints. Its minimalistic aesthetic, in the brand’s palette, is alluring and developmentally effortless. This is paired with a dark mode. This super-app puts the customer first and responds to emerging banking habits.

An app for every occasion

Outcome

Project Highlights

The mission 

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Odeabank-designing-an-award-winning-banking-experience-cover_video

frog and Odeabank received recognition from such esteemed organizations as the iF Design Award committee.

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A new line of credit  

Personal Finance One Text at a Time - Charlie

Rebuilding a Risk Management App

DesignOps: Remote Collaboration


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Remote design capabilities are now essential. Learn the blueprint for remote design collaboration used by teams at frog, a global design consultancy, that supports creativity and impact when teams can’t be together.


As design teams have grown larger and travel constraints continue to change, distributed teams and remote collaboration are a new reality to which designers and their collaborators must adapt. This, of course, poses certain challenges, especially to creative teams that thrive on in-person interactions. DesignOps helps amplify creativity and impact at scale so design teams can do their best work, face-to-face, across town or a world away. When the situations arise that demand unexpected remote collaboration, efforts don’t have to grind to a halt. Teams that have a playbook for remote design collaboration experience less anxiety and stress, leading to better and more reliable design outcomes.

This 1-day intensive workshop is conducted remotely and focuses on setting up your design team for successful remote work and collaboration. Best for 5-10 participants.


1-Day Remote Intensive

Our 3-day deep dive is also conducted remotely. The 8-part session focuses on using DesignOps to successfully scale your design teams for peak efficacy and impact within your organization. Best for 5-10 participants.

3-Day Remote Deep Dive

We also offer custom workshops in which we create and tailor a curriculum that is highly specific to your needs. This can include deeper dives into one area that your team needs help in, supporting a larger group, or different breakout sessions by specific topics. For custom development, we work with you before and after the workshop to make sure all your specific needs are met.

Custom DesignOps Development

Through our DesignOps framework and workshops, we provide the best practices, tools and processes needed to foster design, creativity and collaboration across remote teams who are new to this way of work.

Middle-Out Strategy for Market Innovation

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Hyundai_1

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Hyundai_2

“It’s easy for functional areas to develop silos in large organizations. By establishing the Collaboration Innovation Board, we were able to reach across those silos, determine common priorities, and combine resources to pursue truly breakthrough innovations. Not only did we get alignment on strategic direction, but we also accomplished things better and faster than each area could have on its own.”

A group of Hyundai leaders from the US region recognized that in order to innovate successfully for their market, they needed to work together across functions, businesses, and time horizons. With the help of frog, they created the Collaborative Innovation Board (CIB) to foster shared strategic efforts and launch pilots.



Challenging a Top-Down Strategy Hyundai’s organizational structure of distinct regional companies posed challenges in fostering communication and collaboration. After key leaders agreed that a shared perspective could expand the US market, they joined forces to engage frog in identifying strategies for collaboration. The resulting approach is designed to create and support change from the middle out, establishing a lasting framework that can evolve over time.
Overcoming the “Too Busy” Problem As a lean organization, Hyundai leadership is able to generate new ideas, but often lacks the bandwidth for implementation. frog worked with Hyundai to engage leaders in fully understanding distinct priorities and needs. We then created an “all-in” collaborative plan, including a tool kit for shared prioritization, decision making, and execution across different companies.
Pilots to Drive Adoption Over four months, frog worked with the CIB to select and fund pilot programs that would develop innovations across long-range design, mid-term engineering, and near-term sales and marketing functions. These pilots highlight to leadership how new ways of working, thinking and collaborating can ultimately have a positive impact on Hyundai’s bottom line.

frog and Hyundai took a lean, responsive approach to assessing needs and creating the Collaborative Innovation Board.



1 Month

North American leadership met regularly at frog-facilitated CIB sessions to align on vision, opportunities and budget to create multi-functional, cross discipline collaboration within the region.

12 Months

Three pilot programs are underway to explore the future of mobility across Hyundai design, engineering, and sales and marketing functions with the potential to go-to-market within one year.

3 Pilots

UX Center of Excellence Brings Differentiation by Design

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To standardize their software experiences and provide support and resources for designers, frog developed a broad UX framework for GE to share knowledge, resources and best practices. 

Known largely for its industrial expertise, GE has evolved over the latest decade to become the 14th largest software developer in the world. Recognizing the considerable opportunity behind this pivot into software, GE tapped frog to help build a UX Center of Excellence (UXCOE) to set broad standards and guidelines for the company’s software, ensuring it matches the company’s well-earned reputation for stellar engineering.
frog collaborated with GE engineers and designers to build a core foundation of languages, needs, tools, and success metrics to support its UX practice. Rather than dictate best practices, frog acted as a researcher and translator, surfacing best practices throughout the company and disseminating them across divisions. The resulting knowledge and playbook sets unified design standards companywide. To keep GE&#8217;s global design teams aligned and the knowledge base fresh, UX Central facilitates an ongoing conversation among UX professionals across the company.
By making complex systems simpler to design and use, GE’s UX Center of Excellence has significantly decreased time to market while improving the experience of applications across healthcare, energy, and infrastructure. This new digital transformation initiative has sped the launch of remote monitoring and diagnostic software for several mission-critical products, including myFleet and myEngines. UXCOE won an IDEA Gold award in 2012 for Design Strategy.

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	France		FR

	Global		EN
	France		FR

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