Automotive &amp; Mobility

Communications

Consumer Products

Financial Services

Healthcare

Media

Retail

Social Impact

Technology

Brand Strategy

Brand Strategy, Design &amp; Performance

Client Collaborative

Connected World

Content &amp; Asset Management

Corporate Venture Building

CX Strategy, Design &amp; Performance

Data &amp; AI

Design &amp; Performance

DesignOps

Elevated Loyalty

Engage at the Edge

Experience Everywhere

Growth Strategy

Industrial Design

Innovation Strategy

Live Marketing

Membership &amp; Loyalty

Organization Design

Product Design &amp; Delivery

Product Innovation, Design &amp; Development

Service Design

Startup Growth

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Bangalore

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frog Innovation Team

Gothenburg

London

Lyon

Madrid

Malmö

Mexico City

Milan

Munich

New York

Oslo

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San Francisco

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Stavanger

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frog-Cap-Invent-logo

global

france

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Leveraging real-time insights and optimizing processes with the People Data Centre

Creating Consumer Insights at Scale

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State-of-the-art analytics 

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Unilever’s data was being provided and analyzed by different suppliers, they wanted to pivot to in-house data infrastructure as a way of saving resources and generating additional value.

In-house data powerhouse

Challenge

Following an insights and market research phase, our approach was to start small with pilots in selected markets to demonstrate value, before expanding to multi-functions and multi-markets.

A collaborative drive

Solution

By collating data from multiple sources and leveraging a global data science capability, the PDC delivers unparalleled insights and is the heart of Unilever's consumer-centric digital revolution. 

Consumer-centric at heart

Outcome

Project highlights

Understanding wants and needs

The PDC was developed as a service  to help brands within Unilever go to market using the three core categories of digital marketing, advanced analytics and technology. We achieved this with four supporting pillars:

Building the service pillars of the PDC 

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Unilever estimate they’re currently saving <a href="https://www.capgemini.com/gb-en/solutions/people-data-centre/" target="_blank">30 million euros a year</a>. This means the PDC is half the cost of traditional consumer intelligence—and delivers insights twice as fast.

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Exponential knowledge processing 

Transforming Pet Care with AI

Pioneering Mobility Solutions with Data Transformation

Deepening Customer Engagement with IKEA Retail

frog and IKEA Retail (Ingka Group) worked together to transform an underutilized customer club into a core part of its customer engagement strategy

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IKEA_living-room_header_03

Creating a more rewarding experience  

How does it work? 

Unlocking rewards 

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IKEA_yellow grid

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IKEA saw that their customer club had potential to engage more members, in more meaningful ways. They wanted a new rewards concept that would activate support and recruit members towards the highest form of engagement—their home furnishing project journeys.

Growing IKEA Family’s impact 

frog collaborated with IKEA to research, design and create a global rewards framework operating as a consistent way of rewarding customers across every country, whilst offering local countries flexibility to adjust.

Transforming engagement-driven loyalty 

Following country-specific trials, rewards from IKEA Family has launched in Australia, Germany, Ireland, Italy, Portugal, Spain, Sweden and UK. frog continues to support Ingka as part of the deployment to all remaining Ingka markets, ensuring customers globally can benefit from a more rewarding experience.

Substantial growth, increased engagement 

Outcomes

Delivering at scale

IKEA’s expansion of the rewards program shows confidence in the potential transformation to drive its membership engagement strategy forward and deepen relationships with customers.

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Expanding to engage the “many people”

Note: The images presented here are mock-ups and not reflective of the final solution.

Creating a Loyalty Program to Deepen Customer Relationships and Drive Cross-sell

Deepening Engagement & Loyalty with Their Best Customers

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Bolstering Volvo Group’s data capabilities to provide customers with intelligent new offerings

Harnessing Data for Leaner and Greener Future of Mobility

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Volvo and frog put customers first

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Looking ahead, Volvo Group knew it had to find new ways to support its customers as they navigate the changing automotive and transportation landscape. Volvo Group set its sights on routing customer data into useful mobility solutions for their customers and serving them through a differentiated customer experience. Realizing the need for an intelligent products and services ecosystem, Volvo Group teamed up with frog, Capgemini and Microsoft to establish a world-leading data and analytics service.

Connecting Data and Customer

The multinational team set out to uplift Volvo Group’s data and analytics capabilities to obtain actionable insights to help Volvo customers unlock added value out of their mobility solutions. Enabled by its new data platform and capabilities, Volvo Group was able to create a new business model that would shift their customer relationships from ad-hoc problem-solving support to long-term business optimization partnerships. With the advisory model, Volvo customers gain access to an evolving ecosystem intended to provide them with enhanced support and recommendations aimed at improving their operations and user experience.

From Manufacturer to Advisor

Transforming from ad-hoc problem-solving support to long-term partnership and connected solutions provides Volvo Group's customer with value and peace of mind in their business optimization journeys. The beneficial customer outcomes include: • Savings through efficiency improvements in daily operations, e.g., fleet management, logistics and e-truck charging optimization • Reduction of CO2 emissions • Improvements in driver satisfaction At the same time, it advances Volvo’s servitization goals, helping them stay ahead of the curve by bringing a complete service offering to the market.

Value. Ease. Peace of mind.

Creating a data-driven customer experience 

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As a result of the initial pilots, Volvo has seen a + 40 pts increase in data reports take rate—from 35% to 75%.

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A Better Customer Experience

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Build intelligent offerings, ecosystems and transformational solutions with frog.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN