Automotive &amp; Mobility

Communications

Consumer Products

Financial Services

Healthcare

Media

Retail

Social Impact

Technology

Brand Strategy, Design &amp; Performance

Client Collaborative

Connected World

Content &amp; Asset Management

Corporate Venture Building

CX Strategy, Design &amp; Performance

DesignOps

Engage at the Edge

Growth Strategy

Industrial Design

Innovation Strategy

Membership &amp; Loyalty

Organization Design

Product Design &amp; Build

Product Design &amp; Delivery

Service Design

Startup Growth

Sustainability

frog-cap-invent-logo

frog-Cap-Invent-logo

global

france

Translating breakthrough science for personalized care

Unleashing CRISPRfor the Greater Good

24_case_study_mammoth_header

24_Case_Study_Mammoth_Header

From discoveries to patients

24_case_study_mammoth_2

24_Case_Study_Mammoth_2

24_case_study_mammoth_4

24_Case_Study_Mammoth_4

24_case_study_mammoth_3

24_Case_Study_Mammoth_3

normal

Mammoth sought to create CRISPR-powered diagnostic devices with the versatility to detect multiple pathogens at once, while remaining low-cost, simple and portable for use in homes and at the Point-of-Care (POC).  This meant translating foundational scientific discoveries into a wide range of beautifully crafted, trusted and accessible products with unique solutions for integrating technical elements.

Translating innovation 

Challenge

frog helped Mammoth conduct multiple rounds of user research to discover patient and practitioner needs. Prototype devices were built around how real people use diagnostics and POC workflows. This data informed everything from devices’ workflows, physical and digital features, engineering architecture, to formal expression of brand identity.

Prototyping user research

Solution

By setting a clear direction for teams to follow, frog helped enable Mammoth’s vision to democratize lab-quality diagnostics. Together, we defined a set of north star products and brand strategy in the healthcare space, making its  ambition clear for both the product teams and potential partners. 

A path to products

Outcomes

Project highlights

From lab to lap

How two compact CRISPR-tech devices can unlock  personalized care across the testing spectrum 

Two progressive prototypes

24_case_study_mammoth_5

24_Case_Study_Mammoth_5

24_case_study_mammoth_6

24_Case_Study_Mammoth_6

24_case_study_mammoth_7

24_Case_Study_Mammoth_7

To learn more about Mammoth's innovations, visit <a href="https://mammoth.bio" target="_blank">mammoth.bio</a>.

frog-icon-healthcare-2

frog-icon-Healthcare

Inspiring, progressive biotech

Revolutionizing Testing at the Point-of-Need  – MeMed

Bringing Innovative Med-Tech to Market with Ambu

connected-world-case-study-grid3-2

connected-world-case-study-Grid3

How AI-powered connected products are enabling Purina to grow their business for good  

Transforming Pet Care with AI

purina-petivity-smart-litter-box-monitor-header-1

Delivering a first for Purina

purina-petivity-smart-litter-box-monitor-01

Purina acquired IP related to cat health monitoring that they wanted to incorporate into their first connected ecosystem offering. To be successful, the offering needed to be worthy of the Purina brand, meeting security, performance and pricing expectations of their customers, while also being a viable business. Purina needed a partner to guide them through the complex business and technical challenges associated with the journey to commercialization.

Orchestrating a business and technology transformation 

We applied our convergent design approach bringing a multidisciplinary team together to iteratively refine a solution that is viable as a business, desirable to consumers, technically feasible and sustainable. This resulted in delivering a cohesive connected system that allows hardware, software and AI to work together with a minimum carbon footprint; a new business, pricing and operating model that delivers value to Purina; and a delightful user experience that pet parents love.

Iterative convergent design

As a trusted business and technology transformation partner, we empowered Purina to focus on what they know best—pets and the people who care for them—while enabling Purina to successfully launch their first connected offering in less than two years. This has given Purina a powerful new direct connection to their consumers, opening up new sales channels and revenue models. More importantly, it has given pet parents peace of mind. Pet parents are celebrating the system with <a href="https://www.petivity.com/products/smart-litterbox-monitor" target="_blank">positive reviews</a> and crediting Petivity for saving their cats' lives.

Ready for launch

Innovation at scale

The Petivity Smart Litter Box Monitor is elegant in its apparent simplicity. But a lot of complex challenges were overcome to arrive at the ability to distinguish between multiple cats while protecting user privacy, keeping the user experience streamlined and hitting an aggressive price point. For example, it was crucial that the device didn’t require the use of intrusive cameras, Radio Frequency Identification (RFID) chips or special collars. 

purina-petivity-smart-litter-box-monitor-02

Activating the power of AI

Providing insights while protecting privacy

purina-petivity-smart-litter-box-monitor-03

purina-petivity-smart-litter-box-monitor-04

purina-petivity-smart-litter-box-monitor-07

purina-petivity-smart-litter-box-monitor-08

purina-petivity-smart-litter-box-monitor-05

purina-petivity-smart-litter-box-monitor-06

Crafting the perfect user experience

For ALL users—pets and humans

purina-petivity-smart-litter-box-monitor-cover-12-56-16

purina-petivity-smart-litter-box-monitor-cover 12.56.16

We are proud to have helped Purina bring their first connect system to life and realize a decades-long ambition to deliver AI-powered connected product experiences to their customers.  

purina-petivity-smart-litter-box-monitor-icon

Unlocking Petivity’s value 

purina-petivity-smart-litter-box-monitor-09

purina-petivity-smart-litter-box-monitor-11

purina-petivity-smart-litter-box-monitor-10

Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

outline

connected_world-comp_video5-2

connected_world-comp_video5

Decarbonizing Trucking with Hydrogen

Breathing Life into Lumen

Revolutionizing Testing at the Point-of-Need

memed_9_03

MEMED_9_03

memed_9-mobile

MEMED_9-mobile

memed_9-tablet

MEMED_9-tablet

The WHO has identified antimicrobial resistance resulting from the overuse of antibiotics as one of the greatest challenges facing modern medicine. To tackle that challenge, med-tech company MeMed developed the pioneering ImmunoXpert lab test, which analyzes patients’ immune responses to distinguish between bacterial and viral infections, helping physicians to prescribe antibiotics more accurately and less frequently.
In order to maximize the value and accessibility of the ImmunoXpert test (now called the MeMedBV®), MeMed turned to frog to help them define and design a revolutionary immunoassay platform that could automatically perform ImmunoXpert diagnostics at the point of care in just 15 minutes, providing results where and when they are needed the most. frog&#8217;s<a href="https://www.frog.co/designmind/real-transformation-and-disruption-takes-convergent-design"> convergent design</a> approach and multidisciplinary team was key to the success of this project and the holistic integration of the platform&#8217;s product, service and digital experiences.

memed_hero_desktop

MeMed_Hero_Desktop

memed_2-new-2

MEMED_2-new

"The MeMed Key® is far greater than the sum of its parts. It is a perfect storm of engineering, design and product converging in a never-ending desire to perfect every fine detail. This was an enlightening experience of how far true collaboration between a group of talented individuals can reach."

The challenges involved in the project were immense and multifaceted. The platform would have to meet the practical needs of care providers in GP offices, nursing homes, hospitals and urgent care facilities, while also meeting the testing standards of central lab technicians. Through a process of immersive research in various point of care contexts, the frog team helped to identify the core user needs and product requirements that would drive design and technology ideation.
After initial research, frog planned and orchestrated iterative design workshops that brought MeMed, frog, the engineering and manufacturing partner, the consumables manufacturer and chemicals experts together into a collaborative process throughout the development cycle. Working together, the team was able to develop product architecture and experience concepts informed by both functional and aesthetic criteria, and which continuously evolved according to ongoing explorations of the system’s UI and data visualizations. Eventually, a semi-functional model of the MeMed Key® system was built and tested in Italy and Israel, validating the complete product and experience from process start and patient data insertion to scanning and result output.

memed_4_new

MEMED_4_new

memed_5

MEMED_5

memed_6_new

MEMED_6_new

memed_7_new

MEMED_7_new

memed_ui

MEMED_UI

memed_branding

MEMED_BRANDING

Over nearly five years of partnership and development, frog helped deliver the complete MeMed Key® product experience, product design and brand identity. One of the most significant innovations to come out of the partnership was the MeMed Key® collection platform and disposable cartridge, which houses both pipette tips and reagents inside of a small, self-sealed container. The innovative design automatically opens and closes inside the device, improving ease of use significantly. The frog team was awarded several patents for its architecture and design. The work also earned the prestigious Red Dot Award for Product Design.

memed_8-new

MEMED_8-new

21-frog-marketing-memed-case-study-video-02

21-frog-Marketing-MeMed-Case-Study-video-02

Today, the Red Dot Award-winning MeMed Key® has been awarded CE Mark, positioning it to improve immunoassay testing in healthcare markets around the world. Its performance, convenience and potential for testing expandability has made it one of the most promising new tools in the fight against antimicrobial resistance, as well as a powerful platform for increasing the accessibility of immunoassay testing. 

connected-world-case-study-grid3

Delivering award-winning connected healthcare with MeMed

memed_9_03-2

Designing a solution-focused system

work-revolutionizing-testing-at-the-point-of-need-01

work-revolutionizing-testing-at-the-point-of-need-02

The challenges involved in the project were immense and multifaceted. The platform would have to meet the practical needs of care providers in GP offices, nursing homes, hospitals and urgent care facilities, while also meeting the testing standards of central lab technicians.

Serving multifaceted needs

Through a process of immersive research in various point-of-care contexts, the frog team helped to identify the core user needs and product requirements that would drive design and technology ideation. In addition, frog planned and orchestrated iterative design workshops, ensuring a collaborative process throughout the development cycle. 

Entering the immersion phase

The team developed product architecture and experience concepts informed by both functional and aesthetic criteria, continuously evolving according to ongoing explorations of the system’s UI and data visualizations. A semi-functional model of the MeMed Key® system was built and tested, validating from patient data insertion to scanning and result output.

Modeling, testing, validating

Outcome

A collaborative design cycle 

work-revolutionizing-testing-at-the-point-of-need-06

work-revolutionizing-testing-at-the-point-of-need-05

work-revolutionizing-testing-at-the-point-of-need-03

work-revolutionizing-testing-at-the-point-of-need-04

work-revolutionizing-testing-at-the-point-of-need-07

work-revolutionizing-testing-at-the-point-of-need-09

work-revolutionizing-testing-at-the-point-of-need-08

The Red Dot Award-winning MeMed Key® has been awarded CE Mark, positioning it to improve immunoassay testing in healthcare markets around the world. 

Connection and innovation, underpinned by collaboration 

21-frog-marketing-memed-case-study-video

21-frog-Marketing-MeMed-Case-Study-video

connected_world-comp_video4

Transforming Pet Care with AI

Using Data for Reliable Power Generation 

A revamped brand strategy for Konfío, Mexico’s fourth ever unicorn

Rebranding Human-Centered Banking

valla_3-1

Valla_3 1

Konfío + frog

Voices, colors, elements and shapes converge, creating a connection drawn from the shared entrepreneurial journey between both Konfío and Mexican entrepreneurs.

	Global		EN
	France		FR

	Global		EN
	France		FR

Brand Strategy, Design & Performance

Our Studios

Careers