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How AI-powered connected products are enabling Purina to grow their business for good  

Transforming Pet Care with AI

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Delivering a first for Purina

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Purina acquired IP related to cat health monitoring that they wanted to incorporate into their first connected ecosystem offering. To be successful, the offering needed to be worthy of the Purina brand, meeting security, performance and pricing expectations of their customers, while also being a viable business. Purina needed a partner to guide them through the complex business and technical challenges associated with the journey to commercialization.

Orchestrating a business and technology transformation 

Challenge

We applied our convergent design approach bringing a multidisciplinary team together to iteratively refine a solution that is viable as a business, desirable to consumers, technically feasible and sustainable. This resulted in delivering a cohesive connected system that allows hardware, software and AI to work together with a minimum carbon footprint; a new business, pricing and operating model that delivers value to Purina; and a delightful user experience that pet parents love.

Iterative convergent design

Solution

As a trusted business and technology transformation partner, we empowered Purina to focus on what they know best—pets and the people who care for them—while enabling Purina to successfully launch their first connected offering in less than two years. This has given Purina a powerful new direct connection to their consumers, opening up new sales channels and revenue models. More importantly, it has given pet parents peace of mind. Pet parents are celebrating the system with <a href="https://www.petivity.com/products/smart-litterbox-monitor" target="_blank">positive reviews</a> and crediting Petivity for saving their cats' lives.

Ready for launch

Outcomes

Project highlights

Innovation at scale

The Petivity Smart Litter Box Monitor is elegant in its apparent simplicity. But a lot of complex challenges were overcome to arrive at the ability to distinguish between multiple cats while protecting user privacy, keeping the user experience streamlined and hitting an aggressive price point. For example, it was crucial that the device didn’t require the use of intrusive cameras, Radio Frequency Identification (RFID) chips or special collars. 

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Activating the power of AI

Providing insights while protecting privacy

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Crafting the perfect user experience

For ALL users—pets and humans

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We are proud to have helped Purina bring their first connect system to life and realize a decades-long ambition to deliver AI-powered connected product experiences to their customers.  

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Unlocking Petivity’s value 

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Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

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Decarbonizing Trucking with Hydrogen

Breathing Life into Lumen

Revolutionizing Testing at the Point-of-Need

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The WHO has identified antimicrobial resistance resulting from the overuse of antibiotics as one of the greatest challenges facing modern medicine. To tackle that challenge, med-tech company MeMed developed the pioneering ImmunoXpert lab test, which analyzes patients’ immune responses to distinguish between bacterial and viral infections, helping physicians to prescribe antibiotics more accurately and less frequently.
In order to maximize the value and accessibility of the ImmunoXpert test (now called the MeMedBV®), MeMed turned to frog to help them define and design a revolutionary immunoassay platform that could automatically perform ImmunoXpert diagnostics at the point of care in just 15 minutes, providing results where and when they are needed the most. frog&#8217;s<a href="https://www.frog.co/designmind/real-transformation-and-disruption-takes-convergent-design"> convergent design</a> approach and multidisciplinary team was key to the success of this project and the holistic integration of the platform&#8217;s product, service and digital experiences.

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"The MeMed Key® is far greater than the sum of its parts. It is a perfect storm of engineering, design and product converging in a never-ending desire to perfect every fine detail. This was an enlightening experience of how far true collaboration between a group of talented individuals can reach."

The challenges involved in the project were immense and multifaceted. The platform would have to meet the practical needs of care providers in GP offices, nursing homes, hospitals and urgent care facilities, while also meeting the testing standards of central lab technicians. Through a process of immersive research in various point of care contexts, the frog team helped to identify the core user needs and product requirements that would drive design and technology ideation.
After initial research, frog planned and orchestrated iterative design workshops that brought MeMed, frog, the engineering and manufacturing partner, the consumables manufacturer and chemicals experts together into a collaborative process throughout the development cycle. Working together, the team was able to develop product architecture and experience concepts informed by both functional and aesthetic criteria, and which continuously evolved according to ongoing explorations of the system’s UI and data visualizations. Eventually, a semi-functional model of the MeMed Key® system was built and tested in Italy and Israel, validating the complete product and experience from process start and patient data insertion to scanning and result output.

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Over nearly five years of partnership and development, frog helped deliver the complete MeMed Key® product experience, product design and brand identity. One of the most significant innovations to come out of the partnership was the MeMed Key® collection platform and disposable cartridge, which houses both pipette tips and reagents inside of a small, self-sealed container. The innovative design automatically opens and closes inside the device, improving ease of use significantly. The frog team was awarded several patents for its architecture and design. The work also earned the prestigious Red Dot Award for Product Design.

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Today, the Red Dot Award-winning MeMed Key® has been awarded CE Mark, positioning it to improve immunoassay testing in healthcare markets around the world. Its performance, convenience and potential for testing expandability has made it one of the most promising new tools in the fight against antimicrobial resistance, as well as a powerful platform for increasing the accessibility of immunoassay testing. 

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Delivering award-winning connected healthcare with MeMed

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Designing a solution-focused system

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The challenges involved in the project were immense and multifaceted. The platform would have to meet the practical needs of care providers in GP offices, nursing homes, hospitals and urgent care facilities, while also meeting the testing standards of central lab technicians.

Serving multifaceted needs

Through a process of immersive research in various point-of-care contexts, the frog team helped to identify the core user needs and product requirements that would drive design and technology ideation. In addition, frog planned and orchestrated iterative design workshops, ensuring a collaborative process throughout the development cycle. 

Entering the immersion phase

The team developed product architecture and experience concepts informed by both functional and aesthetic criteria, continuously evolving according to ongoing explorations of the system’s UI and data visualizations. A semi-functional model of the MeMed Key® system was built and tested, validating from patient data insertion to scanning and result output.

Modeling, testing, validating

Outcome

A collaborative design cycle 

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The Red Dot Award-winning MeMed Key® has been awarded CE Mark, positioning it to improve immunoassay testing in healthcare markets around the world. 

Connection and innovation, underpinned by collaboration 

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Using Data for Reliable Power Generation 

A revamped brand strategy for Konfío, Mexico’s fourth ever unicorn

Rebranding Human-Centered Banking

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Konfío + frog

Voices, colors, elements and shapes converge, creating a connection drawn from the shared entrepreneurial journey between both Konfío and Mexican entrepreneurs.

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Coloring outside the lines with Konfío's playful squiggle

This journey is not a straight line...

During its incredible growth period, Konfío had acquired companies with tangential services—but a result was disparate visuals, disconnected offerings and overly-technical messaging. The challenge was to find a way to untangle the communication chaos to convey the true sense of Konfío as a holistic financial ecosystem with interconnected services. 

Communication chaos

To understand strategic priorities, root challenges, strengths, weaknesses and opportunity areas to be explored, frog conducted a design research phrase, interviewing executives, employees and SMEs. From there, the team began developing a new brand persona and platform, crafting value propositions and designing a monolithic brand architecture. 

Illuminating value

Solution 

The rebrand cuts through complexity to bring Konfío’s raison d'être to the fore: approachability. By celebrating the growth stories of its clients, the new strategy positions Konfío as a companion who can speak as an empowering equal to its audience. Voice, colors and shapes convey a sense of interrelatedness, derived from the shared entrepreneurial journey between Konfío and SMEs. 

Approachability at the core

Brand design & purpose strategy

A balancing act

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The prizes and praise that this rebrand has received is reflective of the intuitive, human-centered design Konfío and frog have achieved.

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