frog Named a Leader Among Innovation Agencies by Independent Research Firm

Report cites innovation agencies are critical to helping Chief Marketing Officers accelerate their firms’ transformation into digital businesses.

SAN FRANCISCO—frog, the global product strategy and design firm, was among the select companies that Forrester Research invited to participate in its report, The Forrester Wave™: Innovation Agencies, Q4 2014. In this evaluation, frog earned among the highest mark of 4.6 out of 5 for customer experience strategy, highlighting its roots in experience design and strategy. Additionally, frog garnered scores of 5 out of 5 in other categories, including: enabling marketer innovation, collaboration, client satisfaction, account management, cost and pricing structure, and technology investment.

“frog packages a toolkit to educate customers and foster innovation. But this agency feels different than other Leader-level firms,” stated Forrester in the evaluation. “The firm’s investment in frogLabs shows its prioritization of digital technology innovation and product design over almost every other service offering. As such, the firm is best suited for organizations that need to develop a future-focused growth strategy or a new product line.”

“We believe our ranking as a leader in the Forrester Wave™ reflects our 45-year commitment to design and innovation that advances the human experience, and particularly our prowess in digital product, service, and experience design” said Andy Zimmerman, president of frog. “We are pleased the Forrester Wave™ chose to highlight our R&D platform frogLabs, which indeed fuels our creative vision and drives new client and strategic partnerships.”

The Forrester evaluation is based on a comprehensive set of evaluation criteria that included examining past research, user need assessments, and vendor and expert interviews.