The Rising Billion


The emerging middle class is ambitious and aspirational, and it is compelling businesses that have traditionally underserved developing markets to take action. The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. The Rising Billion is one of five pieces in our report, Big Entrepreneurship, and shows multinational businesses how they can keep up with the new global consumer.

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frog, part of Capgemini Invent is a global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

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