The Paradox of Scale


When it comes to driving growth, one of the most pressing problems facing Fortune 500 companies is that they are Fortune 500 companies. For years, being big has mattered. Scale created advantage across all aspects of the business. Become the biggest—so the logic went—and you would have unrivaled access to capital, global reach, expansive networks, and a powerful ability to spend—on the best in R&D, technology, marketing, sales, facilities, and people. The Paradox of Scale is one of the major themes in our latest report, Big Entrepreneurship.

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frog, part of Capgemini Invent is a global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

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