Services impact every aspect of our daily lives. Grocery orders, bill payments, holiday vacations, baby deliveries and housing moves—all can make or break us. Yet service design as a discipline is often overlooked in the United States. This report asks why such a crucial area lacks visibility and understanding—and draws attention to the successes achieved by the growing service design community.
In a new report called ‘The State of Service Design in the U.S.,’ a team of frog Service Designers—in partnership with the Savannah College of Art and Design and the Service Design Network—reveal key insights from their nationwide survey.
Service design cannot succeed as a mindset alone, lest it suffer the same fate as design thinking. It must be formalized as a practice.
Download the report to learn about the ways this under-appreciated practice is improving the lives of citizens, patients, customers and team members across the country—and find out why supporting its growth could be good news for us all.
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