Consumers Are People Too

Insight Report

Putting customers into segments by demographic factors or by what they spend with your company is inadequate if you want to compete in today’s changing retail landscape. Rather, brands need to consider their customers along more dynamic lines, looking to behaviors and specific customer journeys.

After conducting research with over 2,000 participants across the US, we’ve developed five common consumer archetypes that brands can use to design more dynamic products and services built for people–not just consumers.

Download the Report to learn more about:

  • The limits of static demographics
  • Defining archetypes by mapping behaviors
  • Understanding the five shopper archetypes
  • Archetypes in action across segments

frog, part of Capgemini Invent is a global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

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