Clean Growth

Inventing the Sustainable Business Models, Products and Services of the Future
Jamie Corby and Max Wolke

Although the majority of purpose-led businesses are reducing their environmental impact and outperforming their peers, the majority of large multinationals are still in the modus of tweaking business models so that they are only slightly ‘less bad’ for the planet. None have yet invented a business model that is truly carbon neutral or one that has a positive environmental impact.

Unfortunately, this incrementalist approach to corporate growth won’t deliver a positive environmental impact great enough to steer the planet clear of a further 1.5°C in global warming, a threshold which if exceeded is forecast to trigger even extremer weather, droughts, famines, and geopolitical conflicts

Which means the arduous task now facing many FTSE 100, DAX 30, CAC40 and Fortune 500 organizations is figuring out how to transition to a cleaner business model. Fahrenheit 212 have formulated five innovation plays to help organizations meaningfully pursue this goal and bridge the gap between purpose and clean growth.

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Author
Jamie Corby
Innovation Director
Jamie Corby
Jamie Corby
Innovation Director

As an Innovation Director, Jamie leads projects across sectors, ensuring the team stay true to our Money & Magic philosophy to glean the insights, conceive the ideas and craft the narratives to solve the trickiest of innovation challenge, making things better for consumers, whilst always keeping sight of the need to break new commercial ground. He has a particular focus on innovating to find growth for clients in a way that addresses the environmental and social impact of their businesses, pushing for a regenerative approach to new value creation.

Max Wolke
Engagement Manager
Max Wolke
Max Wolke
Engagement Manager

Max is an Engagement Manager in the Central Europe Commercial Strategy team, based in Munich. He thrives when helping his clients exploit their strengths to realize new growth opportunities and win in competitive markets.