Middle-Out Strategy for Market Innovation
Challenging a Top-Down Strategy Hyundai’s organizational structure of distinct regional companies posed challenges in fostering communication and collaboration. After key leaders agreed that a shared perspective could expand the US market, they joined forces to engage frog in identifying strategies for collaboration. The resulting approach is designed to create and support change from the middle out, establishing a lasting framework that can evolve over time.
Overcoming the “Too Busy” Problem As a lean organization, Hyundai leadership is able to generate new ideas, but often lacks the bandwidth for implementation. frog worked with Hyundai to engage leaders in fully understanding distinct priorities and needs. We then created an “all-in” collaborative plan, including a tool kit for shared prioritization, decision making, and execution across different companies.
Pilots to Drive Adoption Over four months, frog worked with the CIB to select and fund pilot programs that would develop innovations across long-range design, mid-term engineering, and near-term sales and marketing functions. These pilots highlight to leadership how new ways of working, thinking and collaborating can ultimately have a positive impact on Hyundai’s bottom line.
