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Clothed in Chaos

Speculative design meets fashion for a climate-affected future

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The power of provocation as a creative tool 

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Our collaboration emerged from a shared sense of urgency to meet the climate crisis head on. We wanted to create speculative fashion designs that raised awareness and debate about the realities of a not-too-distant future. For this reason, we felt that the designs should explore a more dystopic future reality and begin to imagine how clothing could help us survive in that world. 

A problem shared 

Challenge

The climate crisis is a vast topic, and to ensure messaging doesn't get lost in the noise, the right framing is crucial. The team decided to navigate the potential outcomes of the climate crisis according to the primary material elements: fire, air, earth and water—a familiar and instantly recognizable four-part structure. From there we created provocations and prompts to help us explore “what if?” scenarios, then used generative AI to expand into rough visions and first design impulses. 

Four is a magic number

Solution

From the initial low fidelity renders created by AI, through development and iterations, the team moved into making high fidelity renders and finally, clothing production. The resulting collection includes four looks that each respond to extreme conditions and scenarios related to the four elements. We exhibited the collection at Cannes Lions 2023, including a media showcase with insights into the creation process. 

Entering the material world

Outcomes

Project highlights

Designing the catwalk to end all catwalks 

The collaboration investigates how high-tech garments and wearables can be braided with progressive new mindsets.

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Taking a multi-dimensional view, frog’s collaboration with Machina looks at the climate crisis from four specific angles—and presents a unique response to each one.

The “Clothed in Chaos” looks

Extreme temperatures will make it harder to function, necessitating shielding measures to protect people.

Furious Heat and Hostility

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Violent storms become more frequent, unpredictable and intense, demanding greater protection from the elements.

Environmental Violence

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Disrupted access to quality food and fresh water displaces millions, creating nomadic societies on the “borderlands of civilization."

Borderlands of Civilization

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Melting ice creates high water in mega cities from Miami to Mumbai, creating hybrid water and land urban ecosystems.

Watery World Order

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We’re presented with the opportunity to weave deeper meaning into clothing design. It’s time to arrive at the place where the hard truths about climate science meet creativity. Check out the <a href="https://www.frog.co/designmind/designing-for-hazard-proof-living" target="_blank">Designing for Hazard-Proof Living</a> report to go deeper into the themes raised in this collaboration.

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The end of the world vs. the end of the month

Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

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Decarbonizing Trucking with Hydrogen

Grounding the Made of Air Brand

Delivery, Designed by Restaurants

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It’s never been easier to order delivery, but it’s never been more difficult for restaurants to make ends meet. 

While the largest food delivery apps have provided convenience to consumers during the pandemic, their <a href="https://www.npr.org/2020/05/14/856444431/cities-crack-down-on-food-delivery-app-fees-as-restaurants-struggle-to-survive">predatory practices and massive fees</a> are threatening the very industry they claim to save. With vicious delivery competition and diminishing profits, many restaurants are facing a dire dilemma: go out of business quickly by avoiding the delivery apps, or go out of business slowly by adopting them.
Consumers are often unaware of these realities, and despite delivery apps’ high fees and poor customer service, all signs indicate that consumers’ appetite for delivery is only growing. The team at <a href="http://www.aurifybrands.com/">Aurify Brands</a>—owner of The Melt Shop, Le Pain Quotidien and more—witnessed this trend firsthand, as their restaurants moved to higher proportions of delivery orders and many of their fellow operators were forced to close down locations. In 2020, Aurify Brands became determined to build a better delivery marketplace, and turned to frog to help them create it. The result is Sesame.

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Defining a New Strategy
As restaurant operators themselves, the Sesame team understood that a marketplace business more aligned with restaurant economics must be driven by new customers and diner loyalty. But a critical question remained: Would consumers and restaurants use a new marketplace? Through detailed user research, frog showed that large majorities of both diners and restaurants would prefer and pay for a zero-commission marketplace, as long as its fees were modest. In order to make Sesame’s no-commission model work, frog helped Sesame determine the monthly subscription fees restaurants pay to access the platform, as well as the small fees charged to consumers on each order.
Research helped uncover other opportunities for differentiation as well. Restaurant operators expressed a strong desire to control their brand within the marketplace and manage their customer experience directly, which existing platforms do not allow. Additionally, they expressed frustration that major delivery apps don’t share customer data with restaurants. On the consumer side, frog’s research showed that Sesame’s critical differentiator is the altruistic appeal of doing more to support local businesses. But consumers also said they want more from the delivery experience than convenience, including tailored recommendations and better customer service and issue resolution when things go wrong.

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Creating the Brand
With these insights in mind, the frog team began developing Sesame’s brand strategy and identity. The heart of Sesame’s appeal, both to restaurants and consumers, is its promise to bring the hospitality, community and personal touch that defines in-person dining to the delivery experience. The team aligned on the name “Sesame,” which conveys openness and convenience, and focused brand positioning and messaging on the platform’s ability to strengthen communities by empowering small businesses. The brand expression frog created for Sesame uses an energetic and layered visual style to capture the spirit and personality of independent restaurants in a bustling city, while simultaneously elevating the brands of participating restaurants.
In the final phase of the partnership, frog worked closely and collaboratively with Sesame’s leadership to design and develop an MVP digital experience that would lay the foundation for Sesame’s future growth. Over the course of 18 weeks, frog compiled a complete product backlog, developed Sesame’s brand style guide and built a site map that defines the product structure and flows for both consumers and restaurants. While frog’s internal developers built the front-end consumer experience, Sesame’s back-end dev team completed the restaurant operator experience using detailed web design assets and documentation provided by frog.

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Delivering for Restaurants and Communities
With Sesame, restaurant operators can customize their profile and messaging to control their individual brand. They can also interact directly with their customers to provide the level of service and attention consumers have come to expect from other digital experiences. And with Sesame’s sales and customer data dashboards, combined with powerful built-in marketing analytics, restaurants have the strategic tools to advance their business organically.

For consumers, Sesame’s social media-inspired curation and recommendation tools provide opportunities for delightful discovery, helping them to experience all their local restaurant scene has to offer. The Sesame user dashboard also allows them to see how much money zero-commission purchases save their favorite restaurants, and donate Impact Points earned with each order to partner charities in their community. And through Sesame’s partnership with City Harvest, every order placed on Sesame helps feed hungry people in New York City.
Launching in New York City in October 2021, Sesame promises to completely redefine the delivery experience by bringing transparency, hospitality and connection to restaurant delivery—and by helping to rebuild the communities and businesses hit hardest during the pandemic.

Co-creating a Sustainability Strategy

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The Norwegian Sea Rescue Society (RS), is a nationwide humanitarian association whose purpose is to save lives, salvage assets and protect the coastal environment of Norwegian waters. With a 128-year history, they are experts as sea rescue, and have made a significant contribution to local communities all along the coast of Norway.
Now they have chosen sustainability as one of six major goals to work towards by 2030. We helped them discover how being sustainable by 2030 might look.

Opportunity 
RS has decided to focus on sustainability as one of six key topics towards 2030. Their management is committed to take action but needed to map their current situation as well as to define what a sustainable RS would look like. Concrete goals for the first two years were also needed to get started.
Outcome 
Together with RS we created an ambitious sustainability strategy towards 2030, to significantly reduce their carbon footprint, contribute to a more inclusive sea community and support the sea community in making sustainable choices. We did an extensive ecosystem impact mapping and co-created ideas and actions together with representatives from all parts of the RS organization.

Mapping of the ecosystem
To be able to set relevant ambitions for the future, you need a clear picture of the current state.
The Norwegian Sea Rescue Society&#8217;s purpose is to save lives, salvage assets and protect the coastal environment of Norwegian waters, which in it self is sustainable. Despite this, they felt a strong obligation to take a closer look at how they deliver their services, and see if there are ways to improve the sustainability of the operation itself.
We used our Planet Centric Design Framework to investigate the unintended consequences of their operation’s design. As part of the exercise we use the three lenses: people, society and planet, to observe their ecosystem. The framework explains impact from an inside-out and outside-in perspective: &#8220;How is the organization affecting people, society and planet?&#8221; and &#8220;What are the external drivers affecting the organization?&#8221; The main focus was getting a proper baseline for an inside-out impact perspective.
In a series of in-depth interviews with people from all levels of the organization, we explored the different perspectives of what sustainability means, what a sustainable RS looks like, what the current barriers are and also the great ideas and possibilities shared by the employees and volunteers. As part of the interviewing process we visited the RS academy, a regional office and a rescue station, giving us a better contextual understanding of the operation. The result was a visual map of the ecosystem, with key points on positive and negative impact on people, society and planet.
The four focus areas we discovered RS are: day-to-day sustainability, a sustainable core purpose, diesel reduction and robustness.

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Ambitions with the right creative tension
Ambitions are comparable to a rubber band: too slack and there’s no energy, too tight and it breaks. As a geographically widespread organization containing various sub-cultures, the challenge for RS was to define an ambition that everyone could relate to. We organized the ambitions in two layers around their core operations, both linked to the organization’s existing strategic goals, as well as selected UN sustainable development goals (SDG).
We made sure the selected SDGs connected well to the core operations of RS: Sea Rescue, but at the same time also represented all three components of Planet Centric Design: environmental, social and economical sustainability.

"Ocean plastics and diesel consumption is a too narrow focus. The sustainability work must be raised to include the entire organization and its people."

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Co-creation in times of COVID-19
Co-creation is an important principle in our methodology. We strongly believe that the people working in an organization are the field experts, and we are there to support them reach their creative potential by setting up arenas to discuss, share and co-create with others across their organization. From the very first meeting, involving employees and volunteers was top priority. In the eco-system mapping, we made sure to interview a wide range of people from top management to young volunteers. This gave us a real, unpolished understanding of the organization.
Our plan was to gather the same diverse group in plenary face-to-face workshops, discussing and ideating across departments and hierarchy. Because of the Covid-19 social distancing we had to reimagine the workshops to be performed remotely. This created quite a few challenges, but also opened up possibilities for an even wider geographical representation.
We ran two days of remote workshops with around 12 participants building ideas and actions to answer the ambitions set earlier. People were enthusiastic and being sports, learning new digital tools on the go while sharing ideas and reflections. The results were ambitious, creative ways for RS to become sustainable in the short and long term.

"We are really impressed with the amount of work put in to this project, and how you handled it under unforseen circumstances."

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The final delivery
We created an extensive strategy document containing the current state analysis and concrete ambitions and actions, connected to the chosen SDGs. In addition, we made two posters for use in the different regions, to further engage the employees on the topic. One describes the chosen SDGs, and the ambitions connected to them, the other shows the current state impact in the ecosystem. Having the current internal and external situation mapped allows RS to be proactive about measures they want to take, and they are set up for a real start rolling out plans for the entire organization.

"This amazing work gives us a proper starting point to be able to reach our 2030 goals."

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Redesigning Rmhc.org

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Ronald McDonald House Charities® (RMHC) creates, finds and supports programs that directly improve the health and wellbeing of children and their families. These programs help millions of families stay together and provide accommodations near leading hospitals and health care services worldwide, ensuring they have access to the medical care their child needs while staying emotionally and physically involved in their child’s care.
RMHC’s global website serves as a hub for valuable information about programs, volunteering, corporate partnership, donations and more. They wanted to shift platforms to allow for simpler functionality and updates, and took it as an opportunity to completely redesign their website. We had the honor of working with this dedicated and impactful charity to reimagine and deliver a more engaging and memorable experience for every visitor and donor.

Opportunity 
RMHC’s goal in redesigning their site was to better communicate their global reach, impact of their programs and the value RMHC Global provides to Chapters and programs worldwide. They wanted to understand why people come to the global site and what potential donors look for when deciding to give to a charity. To achieve those goals, we were asked to rethink and recreate their website and online donation process to fit the needs of their visitors.
Outcome 
Rmhc.org now provides donors and other site visitors with a more engaging and meaningful experience. Site visitors now can easily understand the impact of RMHC global and the programs it supports, find ways to get involved, see in-depth Chapter information and proceed with a more seamless donation process. Launching during a devastating pandemic made getting donations even more vital. Campaigns driving traffic to the new donation platform successfully led to an uptick in funding for RMHC global when they needed it most.

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Driving compassion and action through more emotional content
To help achieve RMHC’s goals for their site, we utilized our research and content strategy to create a new, more compelling approach to copy and content. By shifting their style from straight, functional information to more “storytelling with heart,” we now provide visitors with immediate insight into the compassion, purpose and value of the organization.
We began by leading each section with one of RMHC’s “We believe…” statements that highlight different aspects of the charity’s mission. Flowing the content from those statements helps set a more emotionally engaging tone for potential donors and/or volunteers. We then carefully curated the section with:
<ul>
<li>Relevant and informational content to educate visitors</li>
<li>Strategically crafted interactive elements to help drive a deeper connection to RMHC’s opportunities</li>
<li>Heartfelt stories of our families to reinforce the breadth and impact of RMHC’s programs</li>
</ul>
Our goal was two-fold: deliver a simple, meaningful visitor experience and create a deeper connection to and understanding of the organization from the very first site visit. Upon hearing the client’s feedback along with initial visitor responses, we’re proud to say, “Goal accomplished!”

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"I had never built a website from top to bottom before and [the team's] expertise and perspective were extremely valuable throughout the nine-month process. They were able to accommodate all our requests, even those that pushed the boundaries of the site’s original design. They were gracious in accepting feedback from our team, and were true partners every step of the way."

Leading with impact
In speaking with many potential donors about what drives them to donate, we learned that an organization’s mission needs to be supported by proven metrics on their impact. Donors want to understand the scale at which the organization operates and how their donation will be used.

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We provided prominent, in-context statistics throughout the site to ensure visitors could get a quick and direct understanding of RMHC’s reach. Potential donors no longer have to dig for data on their own and can feel informed about RMHC’s accomplishments and continued impact within seconds of visiting the site.
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Embodying hopefulness through design
With a heartfelt mission of supporting families with sick children, the visual design of rmhc.org needed to convey a strong sense of hope, empathy and support. Keeping the focus on children’s wellbeing in mind, we centered the visual design around illustrations that would be reminiscent of a child’s drawing style.
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By finding just the right balance of family imagery, professional yet playful illustrations and RMHC’s inviting color palette, the site’s design adequately portrayed a warm feeling of hope for children and their families around the world.
Perfecting the online giving process
Giving to an organization is often tiresome due to the many considerations donors have even before getting to the monotonous personal information sections. We aimed to alleviate the burden of completing long donation forms by looking for ways to simplify decision points and group content in a more digestible way. The resulting donation form was a multi-step process with visually distinct sections and selection-based interactions that hide any irrelevant fields.
In addition to the simplification goal, RMHC was looking to solicit more monthly donors to maintain resources for their programs year-round. From our research, we recognized how large of an ask the standard “make your one-time donation monthly” was. To make monthly giving more compelling, we prompted monthly giving as the last step of the form that suggested amounts that were a percentage of what they pledged as a one-time gift. This tactic, combined with dollar amount equivalencies and messaging around why monthly giving makes a difference, provides donors with a stronger case for supporting RMHC monthly.

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“The site has turned out beautifully and we receive compliments from our Chapters and partners frequently. We couldn’t have asked for a better partner on this project. Best of all, we met almost every deadline that we set and launched the site on time!”

Fostering Virtual Collaboration for A Global Conference  

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“This virtual conference is the way to go and I think it will ease conferences in the future. After COVID, many of these bigger conferences and workshops will go in this way. People are more attentive, listen more and more engaged. 

When the UNICEF-AstraZeneca Young Health Programme (AZ YHP) Global Planning Meeting could not meet in person due to COVID, we worked together to design a new kind of virtual conference with collaboration, creativity and inclusion at the forefront 

A global conference to launch a youth-led advocacy movement for NCD prevention 
UNICEF works in over 190 countries and territories to save children&#8217;s lives and help them fulfill their potential. In a new partnership with AZ YHP, UNICEF tasked its country-level and regional-level teams with planning a multi-year initiative to prevent non-communicable diseases (NCDs) among young people. To launch this coordinated effort, UNICEF convened country teams, regional teams, partners and young people themselves, to establish the key pillars of this movement, share their activities, spark inspiration and foster collaboration as they begin this 5-year program. The resulting event was a three-day global virtual conference with participation from over 15 countries.
New constraints arise amid pandemic 
The COVID-19 crisis presented unique challenges for this global conference, which was forced to be held virtually. The organizers understood how valuable in-person collaboration had been for past conference goals, so they turned to frog to help co-create an entirely virtual conference using new digital tools, workshop sessions and human-centered design principles. We started by conducting a thorough technology audit to find the right platforms for the global conference. It was imperative that the chosen tools would be able to create a productive, engaging, efficient and memorable gathering across multiple time zones—one that provided the energy and intimacy of an in-person convening. 
 
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<h3>&#8220;frog’s expertise in designing user-centered experiences and products was what we needed to help develop a strategy at the inception of a new partnership, and on top of that to do so amidst the COVID-19 pandemic. We were looking for innovative and creative approaches to support our planning and felt that FROG could provide us with that.”  </h3>
– Joanna Lai, UNICEF NYHQ Adolescent Health Specialist  </blockquote>
 
Designing a new approach to virtual collaboration 
At the onset, we knew that we needed to co-create the event around the key focuses of enabling collaboration and elevating youth voices.  
Additionally, the UNICEF team came to us with three key design principles for the experience: 
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<li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Human-centered: We will retain and even improve upon the quality of outcomes expected from the original in-person conference design. </li>
<li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Uncompromising: We will prioritize human experiences and connections, and acknowledge that the work itself is centered around improving the lives of humans. </li>
<li data-leveltext="" data-font="Symbol" data-listid="1" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Inclusive: We will design so that all voices are heard, engagement is prioritized, and the best thinking of the group is captured in a way that is culturally appropriate across regions.  </li>
</ul>
This global event helped UNICEF, AZ YHP, their partners, and young people share, learn and strengthen relationships. By introducing Miro and Hopin, two new tools for remote workshops and conferencing, the teams were able to connect and collaborate, empowering them to continue pushing the boundaries of  young people’s health and well-being.  
The format of the event was carefully calibrated to consider how we could enable the widest audience to participate at any given time and simulate the best parts of an in-person conference. This meant: 
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Programming: In addition to live speakers, conversations and chats, the conference included asynchronous content like videos, polls and Miro boards that allowed participants to access the conversation on their time. </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Virtual spaces: To accommodate side conversations and spontaneous interactions, we included unassigned rooms people could enter to talk to each other. </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Networking experiences: Conference participants were paired up via video to connect, share and build their network. </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">A space for breaks and fun: Meditation and dance rooms provided participants the opportunity to process, reenergize and refocus. </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Music and visual cues: Just like an in-person conference, these cues signaled transitions and changes in tone and energy. </li>
<li data-leveltext="" data-font="Symbol" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Wayfinding: Virtual signage and human guides assisted people in getting from room to room. </li>
</ul>
In addition to designing the spaces and coordinating speakers, frog helped facilitate workshops for the country and regional teams, as well as for external partners and youth leaders.  
From the beginning, the UNICEF team knew the importance of elevating youth voices, so we actively designed ways to empower the Young Leaders by providing them ample stage time, outlets for collaboration, and dedicated time to craft and share their call to action to the group.

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The remote conference had both live and asynchronous components, with high interaction during live sessions. 

3 DAYS 

We facilitated working session for UNICEF's Young Health Program partners. 

8 COMPANIES 

Attendees joined from multiple time zones, from Indonesia to Angola, the United Kingdom to Panama. 

15+ COUNTRIES 

The resulting 3-day virtual conference, made up of participants from more than 15 countries, marked the beginning of both a new partnership between UNICEF and AstraZeneca, and a powerful youth-led movement to prevent non-communicable diseases. It also proved that human-centered design can always provide solutions by helping to ask the right questions and understand where true value lies. For UNICEF, it was not just about recreating the event as it had always been, but understanding that the key to success is the ability to collaborate—whether we’re together in one room or connected across continents.

A Biopharmaceutical Company that Puts the Patient First

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“The team at frog partnered closely with us to meet with the people living with TNBC in their homes and to really understand their experience, pain points and lives. From there, frog turned those perspectives into ideation sessions with our team to explore potential concepts that could create an enhanced patient experience.”


The insights delivered by frog helped fuel the evolution of a truly patient-centric biopharmaceutical company.


Why would a biopharmaceutical company care about patient experience, you ask? More and more, healthcare companies are realizing that the best care solutions extend far beyond the discovery or delivery of medications—rather they need to cater to a person’s entire care ecosystem. This is why Immunomedics partnered with frog on in-depth design research to uncover insights about the patient journey that would help them evolve into a more patient-centric bio-tech company.
Starting with the patient journey 
The initial challenge for frog was to help Immunomedics conduct research on the patient journey in order to uncover pain points and needs left unmet by healthcare providers and treatments alone. We started by looking at those affected by Triple Negative Breast Cancer (TNBC), which is an aggressive cancer with limited effective treatment options and innovation in recent years. Together, we conducted in-depth field research to understand the full ecosystem of care and support. Through interviews with women with TNBC, as well as their caregivers, healthcare providers and cancer care advocates, frog gained critical insights that led to the development of a three-part platform to address the specific needs, motivations and pain points of women with TNBC. “Ultimately, our engagement resulted in the creation of a digital community platform that provides a trusted space for people affected by cancer to share their stories and reliable resources,” says Immunomedics.
The resulting “Her Story” concept was designed as an online platform meant to disrupt the lack of trusted information surrounding this aggressive cancer by providing women with TNBC with affirmation, connection and community. In the “Her Story” platform, people living with TNBC share their experiences with others with TNBC and with the broader community, as well as access crucial information about this type of cancer.
In 2018, Immunomedics took these concepts to market with the launch of Humanly, a platform designed to celebrate the humanity of people living with cancer and provide guidance and support. The company evolved the “Her Story” concept and to reach a wider audience by addressing all people living with cancer. Our Stories on Humanly provides comprehensive and personalized information and resources across every stage of living with cancer. Our Stories allows users to connect with others at similar stages in their journey to share their advice, encouragement, resources and support.
Insights lead to actions 
In addition to the concept for Her Story, we also designed an immersive patient-experience environment for Immunomedics that helped to define the company’s ethos around patient-centricity. The assets we created for the boardroom—including stories and insights from our research—lived on as a tangible reminder of the kinds of decisions the company would continue to make.

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Today, Immunomedics continues on its mission to boldly deliver next-generation antibody-drug conjugate therapies for people with hard-to-treat cancers. The company was recently granted accelerated approval for Trodelvy in TNBC, while subsequent data from its ASCENT Ph 3 study demonstrated compelling efficacy including a doubling of overall survival and a near tripling of progression-free survival. The company continues to support Humanly as a platform for those impacted by cancer, with a broader commitment to infuse patient experience into all aspects of its culture. The company was recently acquired by Gilead Sciences.

Helping Physicians Adopt Emergency Telehealth Services


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“This excellent resource from frog should help health professionals around the world overcome their reservations about video consultations.” 

Telehealth services are crucial during the COVID-19 crisis. Doctors new to this way of working need immediate support. 


On a global scale, there is an urgent need to connect physicians and patients who are unable to meet in traditional settings as a result of the COVID-19 pandemic. Looking forward into an uncertain future, telehealth services will likely continue to play a critical role in delivering essential care. However, for many doctors, telehealth is a new and potentially intimidating way of working.
Launched in just nine days, the <a href="https://telehealthtoolbox.org/">Telehealth Toolbox</a> is a collection of guidelines and practical tools that aims to accelerate the adoption of telehealth practices by primary care physicians. The goal is to ease stress on the healthcare system by empowering more healthcare professionals to deliver telehealth. This should reduce unnecessary hospital visits and improve patient well-being overall.
The Telehealth Toolbox is a pro-bono project conceived of and launched by frogs passionate about contributing to the COVID-19 relief effort. To make the guidance broadly accessible—and as a reflection of the diversity found on this multinational frog team—the Telehealth Toolbox is already available in five languages, including English, Spanish, French, German and Italian.
Knowing What Doctors Need Most 
During research for this project, frog found documentation and tools related to operating a telehealth service, but a lack of quickly digestible guidance and actionable tools that allow doctors to set up a fully remote practice fast. To develop the Telehealth Toolbox, frog conducted remote interviews with seven doctors who provided necessary background on the challenge, tested iterations of the concept and shared the Telehealth Toolbox across their networks.
Throughout this accelerated qualitative research phase, the frog team found there are three core steps on a physician’s journey toward launching telehealth services, each with mission-critical questions for doctors to answer for themselves and their patients along the way:
<ol>
<li>Preparing a practice: What communication channels are right for me and my patients? What environment, technology and tools do I need to practice? How do my methods and processes translate into a remote environment?</li>
<li>Preparing patients: What do my patients need to know to get started? What expectations around services should I set? How can I help patients manage remote health visits from a technical standpoint?</li>
<li>Delivering remote care: How do I assure my patient that telehealth services are confidential and secure? How do I perform clinical assessments remotely? How do I guide patients on what comes next?</li>
</ol>
These steps leveraged existing research by respected sources including the <a href="https://www.globenewswire.com/Tracker?data=XqQCFfpXVPFfeTxA7HhiThN_4Q_xeZkJEku45dVULNZ65i5t7Dvi9mwoOCz6eBkcInE25fqAEzewZH9UiWLZPn9RAC3oV4gHG91dLACcW7noNzl1sUKZonf9JVBhWV4g-t7JwucFDOPYxtCxZX8uzltikvvI-4ia2OLQSfutlIyk_OiaXG-yycF8Lv5O0Veqg0STSVqaO3Fmm9EvqZ7nWg==">Oxford Centre for Evidence-Based Medicine</a>, the <a href="https://www.globenewswire.com/Tracker?data=ZwxaIDcTSi-NCi0jTkydDIbywtB1Itfj-jWtKuJI_-6RUZl0rAavroqYw-uZxsSNocxhC5PjgW_69Olbb_mej3ZgEFl-dsX1tXMqHhhnXowLnnflHOjPyGqcq_KJ1FUI">American Association of Family Practitioners</a> and the <a href="https://www.globenewswire.com/Tracker?data=ZwxaIDcTSi-NCi0jTkydDBTQG8SuZZcXR6TchEgnXZdc0ZKU9IAz9s8menmnGPkK7IIQofOGtU6m1qQ2bx_ylLO-YgwxYkiVr-9IzjK8qYs=">American Medical Association</a>. At each, the Telehealth Toolbox offers essential, actionable guidance for physicians, as well as links to more available information and resources in context of where they are in their journey.

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