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frog and Decathlon create next-gen connected e-bikes

Shaping the Future of Urban Mobility

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Accelerating the transition to sustainable mobility in urban areas

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With decades of bike manufacturing expertise, Decathlon faced a bold shift in addressing urban mobility. The challenge was twofold: to create a compelling urban cycling experience that inspires daily use, and to evolve from a product-focused brand into a daily mobility service provider, offering a seamless experience from day one.

Serving urban mobility, evolving the organization

Challenge

Urban cycling is about navigating the city with ease and serenity, setting high expectations for comfort, reliability and service. Decathlon’s solution combines smart design and engineering for a natural ride, with an embedded connectivity technology offering continuous support and control. Every touchpoint enhances the experience, embodying Decathlon’s promise: “We lighten your load wherever you go”.

A new generation of e-bikes, embedded with connectivity

Solution

Together with frog, Decathlon shaped a long-term vision—starting with a concept-bike approach and culminating in the launch of its first connected e-bike in Belgium. This served as a minimum viable product before scaling across Europe and expanding into future ranges (cargo, speed, folding). Along the way, Decathlon developed new in-house technological capabilities, from smart systems to connected services, laying the foundation for future innovation. The LD 940 E quickly earned recognition, including an <a href="https://ifdesign.com/en/winner-ranking/project/decathlon-e-bike-ld-940e/698694" target="_blank">iF Design Award </a> in 2024.

LD 940 E: The pioneer of connected e-bikes

Outcome

Project highlights

From vision to market launch

frog created the design and developed a state-of-the-art code structure to kick-start IT development, enabling Decathlon to manage the product lifecycle and future developments autonomously. The entire project was then fully handed over to Decathlon.

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Urban Mobility mobile app

Urban Mobility app

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More than a bike

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Design drove innovation, seamlessly integrating user needs, technology and business goals.

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frog icon Retail decathlon

A three-year collaboration

Putting Atmospheric CO2 to Work

Transforming Pet Care with AI

Starting a "Lunchbox Revolution" to put kids at the heart of a healthy food journey

Helping Healthier Habits Stick, One Bright Bite at a Time

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Tackling childhood obesity in the UAE

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Childhood obesity and poor nutrition remain pressing global public health concerns. It’s a significant public health issue in the UAE, with a 2019 national survey reporting 17% of children from ages 5 – 17 years as obese. With supermarkets playing a central role in family food choices, how could Majid Al Futtaim / Carrefour make healthier eating exciting, accessible and sustainable for children?

Forming healthy habits

We developed a behavior change strategy to make Bright Bites “irresistible for kids—easy and trustworthy for mum and school.” Alongside a single unifying thought to spark change, the message is “Bright Bites: empowering healthier habits for life.”  We applied behavior change techniques to all channels, including: • Norming and social currency via gamification and reward • Reframing by offering irresistible food and habits for kids • Chunking by making it simple to build a healthier lunchbox through a “Pick Your 5” framework We then defined the end-to-end customer experience and created a digital platform that truly resonated with, and supported children, families and schools.

Starting a "Lunchbox Revolution"

At the heart of Bright Bites is the world’s first interactive supermarket built especially for kids, a community hub for workshops and cooking classes, and an educational framework for schools. We built an interactive hub to empower parents, children and schools to explore healthy eating while offering teachers evidence-based tools such as lesson plans to drive lasting nutritional habits. 

Building lasting impact

Transforming children’s nutrition

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Bright Bites aligns with UAE Vision 2031 to promote health, education and sustainability. 

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Inspiring healthier choices

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A New Recipe for Change

Improving Earlier Diagnosis of Cancer

​​​​​​​Making retinal screening more accessible and equitable

Retinal Screening Reimagined​​

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A new vision for wellbeing

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identifeye HEALTH aims to make advanced retinal imaging more accessible by enabling screening in settings beyond specialized ophthalmology clinics, like PoC facilities. We created a user-friendly, ergonomic, portable, battery-operated device that can be easily integrated into existing workflows. 

Making care more accessible

frog partnered with identifeye HEALTH to design the identifeye Camera, a modular retinal imaging connected platform. It features a portable camera system and iPad that runs an identifeye App to control the camera, perform the exam and ensure connectivity.  

​​​​​Retinal screening reimagined 

Minimal and sleek design. Users admire the device’s simplicity and approachable style. Adoption is expected to be widespread in HCP settings, facilitating broader access to advanced eye-health diagnostics and eye-based insights. 

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN