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frog Innovation Team

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Building and launching an all-encompassing, best-in-class banking super-app

Designing an Award-Winning Banking and Investment Experience

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Empowering customers' investments and savings

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Odeabank wanted a mobile app that incentivized user engagement and met new customer behaviors. But the app needed to avoid negatively impacting accessibility and seamlessness. The app also needed to serve designers and act as a guide to developers and brand managers. The challenge was to integrate multiple features (banking, wealth, investments, loyalty) in one super-app.

Incentivizing simplicity

Challenge

Regular, collaborative validation sessions with prospects and clients prioritized customer needs. An atomic and modular approach ensures scalability and flexibility. A scalable DLS for the future. A pre-login engagement feature enables user interaction without signing up. Seamless onboarding and access to jargon-free info enhance user experiences. 

Setting the right balance

Solution

We created the Odea App with scalable components that are compatible with the React Native framework–making a consistent experience across touchpoints. Its minimalistic aesthetic, in the brand’s palette, is alluring and developmentally effortless. This is paired with a dark mode. This super-app puts the customer first and responds to emerging banking habits.

An app for every occasion

Outcome

Project Highlights

The mission 

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frog and Odeabank received recognition from such esteemed organizations as the iF Design Award committee.

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A new line of credit  

Personal Finance One Text at a Time - Charlie

Rebuilding a Risk Management App

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IoT, data and sensors take the guesswork out of generator brush health and maintenance

Using Data for Reliable Power Generation 

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IoT Meets the Power Plant

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Brush replacement involved intricate inspection to assess key features which, if missed, could lead to fires, offline generators or slowed electricity flow. This meant locating and inspecting as many as 200+ brushes per generator.   

Saying no to complexity

Our experts invented a novel sensor that understands and communicates details like brush length, in real time, to a custom hub, alerting when brushes need to be changed. Now, there’s no longer a need for manual inspections. Setting sights on sensors The sensor measures many other data points of the generator’s operation, alerting users to out-of-range parameters. This helps teams manage generator performance and address issues before they become catastrophic.

Engineering that solves

Today, Cutsforth’s customers can remotely monitor brush and generator health, enabling maintenance teams to proactively manage service and resource needs.  

Near and long-term benefits

Outcomes

Project highlights

New boss at the power plant: data

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At frog, we help companies respond to a changing landscape enabled by technology and fueled by data. 

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Product Design

Breakthroughs start small

Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

outline

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Breathing Life into Lumen

Transforming Pet Care with AI

Transcending the Telco Op Model

Building a venture to forge a new definition of value for SMARTY customers

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Project overview

Digital-only, SIM-only: Remove all clutter and complexity: SMARTY stands out among competitors as a highly optimized, digital-only, SIM-only brand and experience.

Agile Technology: Start lean, scale up fast: In six months, the SMARTY tech team had a cloud-native web app up and running. It has now matured into an enterprise-grade cloud infrastructure, resilient enough to handle rapidly increasing volumes of traffic. Supporting SMARTY’s ‘test and learn’ ethos to continuously improve the experience, the web team regularly runs A/B testing to improve conversion, retention and understanding of customer interactions.

Experience-led: Take note of feedback: SMARTY provides value to customers by listening carefully and often to their views on how to improve. Never straying far from its ethos, SMARTY has grown through word-of-mouth, with its customers proactively sharing their satisfaction with others.

Build capacity alongside product: Fuse expertise: SMARTY has been a multi-company, multi-geography design partnership from its outset: fusing frog’s expertise in design and technology with Three UK’s telco experience to launch and scale the new product in market. Digital marketing analytics, mobile app development, billing and network provisioning teams all unite to deliver the digital experience.

frog's work with SMARTY to disrupt the conventions of an overly complex and commoditized sector is underpinned by four pillars.

Disrupting telco conventions

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SMARTY’s mission has always been to find radical new ways to put mobile customers first. Following a swift build, launch and scale, the next opportunity was to grow the business while retaining SMARTY'S purpose, customer base and innovative differentiation in the telco market.

Directions for growth

The frog team’s pre-existing knowledge of the organization meant they could rapidly develop working hypotheses on how to give SMARTY customers what they want—and ultimately grow the business further. To test, refine and validate emerging theories, the team used a blend of secondary research, stakeholder interviews, focus groups and customer diaries.

Hypothesis-led testing

A probing, hypothesis-led approach led to rapid empirical insights and the development of a solid growth strategy. The team delivered an actionable technology roadmap to ensure SMARTY can move toward new value plays for the group market—individuals using their own SIM under a shared account—which had previously been underserved. 

Equipped for new value plays

Next era of growth

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Visit the frog archives to <a href="https://www.frog.co/work/smarty-building-the-uks-highest-rated-mobile-network-in-under-6-months" target="_blank">learn more</a> about the launch of SMARTY.

	Global		EN
	France		FR

	Global		EN
	France		FR