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A new brand and web platform for accelerating offshore wind in Norway

Understanding Offshore Wind with Havvind

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Making the invisible visible

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Havvind faced the significant challenge of increasing its visibility while establishing itself as a credible and authoritative leader in the highly competitive offshore wind energy sector.

Establishing credibility

Challenge

frog helped Havvind develop a comprehensive strategy for the National Competence Centre for Offshore Wind (NKH). This laid the foundation for describing the brand and defining its objectives.

Streamlining strategy

Solution

The NKH project informed the actualization of the Havvind brand, including a new strategic identity and website, ensuring a cohesive and impactful presence in the offshore wind energy sector.

Defining the brand and online presence

Outcome

Project highlights

Elevating offshore wind

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From relative obscurity, the combination of awareness-raising activities, comprehensive content and a well-crafted brand toolbox enabled Havvind.no to make a significant impact since its launch.

Stakeholders on CxO-level reached

800+

Havvind.no is ideal for professionals, journalists and the general public seeking the latest facts and knowledge-based articles on fiscal and environmental news on the offshore wind industry and policies.

Science-based offshore wind articles

50+ 

Everyone worked in unison. A lean team of visual designers and UX worked well with a young team of developers and the client to make a new brand and web platform for accelerating offshore wind in Norway.

Weeks from obscurity to a household name

Client Outcomes

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Our work already contributed to several ESG goals

Our Work Makes a Difference

Today, the platform provides professionals, journalists, and the general public with everything they need to know about the offshore wind industry and all its related policies.

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From unknown to essential

Grounding the Made of Air Brand

Helping People Find the Best of Helsinki

Gaming experiences to raise awareness of the plight of the Arabian leopard

Leaping into Decentralized Conservation

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A matter of life and death 

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The RCU wanted to champion its goals (aligned with Saudi Arabia’s Vision 2030 program) on a global scale. Together, frog and the RCU sought an engaging way to raise awareness and promote this majestic destination. 

Raising awareness worldwide

The result is 'Quest for Hope,' a metaverse gaming experience on Roblox that transports user to some of the most breath-taking locations in AlUla, Saudi Arabia. As a remarkable tool for creating, sharing and experiencing on a global scale, Roblox was the ideal platform for championing conservation.

Immersive experiences 

The RCU captivated audiences, demonstrated its commitment to sustainability and inspired stakeholders and potential investors. Its conservation quest received the global attention it deserves, bringing focus to an endangered species.

Better odds for big cats

Outcomes

Collaborative conservation

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Using emerging media to captivate and communicate 

Two immersive experiences 

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19.1M

3.0K

20.9K

Global engagement

Visit AlUla today and start your own '<a href="https://questforhope.com/" targer="_blank">Quest for Hope</a>.'

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A tail for posterity

Redesigning the Face of Indie Games - Xsolla

Augmented Reality Meets Fine Art - SFMOMA

Creating a Brand to Take Down Single-use Takeout Containers

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“I’m looking 6-12 months down the road to say...this small [strategy] activity helped us here and here. I wish we were doing this a month ago.” 

Creating a brand to take down single-use takeout containers.

We’ve all felt the guilt that comes with stacking a multitude of plastic takeout containers after ordering dinner in for the night. So in early 2020, frog jumped at the chance to work with Dispatch Goods, a startup trying to reduce waste by giving restaurant customers the option to order takeout in reusable containers. This values-based service fit their home market of San Francisco perfectly, but they needed a more compelling and trustworthy brand to convince customers of its safety and ease. As a pre-seed startup, they also had limited resources, so frog tailored a brandsprint to create an immediately-deployable brand expression. 
The frog team collaborated directly with the Dispatch Goods founders to clearly define the purpose, promise and values of their brand. Ultimately, they agreed that Dispatch Goods is all about providing a simple and delightful dining experience that results in measurable environmental impact.
To convey this playful yet purposeful brand promise, frog developed an energetic visual style featuring a mixed palette of muted complementary colors and an updated brand logo. The new stacked bowls logo reflects Dispatch Goods’s values by symbolizing reusability and evoking the experience of eating a delightful meal at home. frog also recommended a brand photography strategy that highlights the “velvet moment” experience of first seeing or tasting a delicious meal, and that spotlights the female-led Dispatch Goods team—a major brand differentiator in the sustainability sphere.
frog also helped incorporate these new visual elements into Dispatch Goods’s product design by updating their reusable aluminum containers with the brand’s new typography and logo, as well as providing plans for a branded Dispatch Goods insulated delivery bag. To provide a firm foundation for the company’s digital growth, frog designed representative desktop and mobile landing pages based on the new brand identity, as well as various iterations and combinations of the stacked bowls logo to be used as illustrations, backgrounds and banners for social media, email and the web.

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After only a few short weeks, Dispatch Goods had deployed the new brand language and identity on their website, social media and delivery van. Just a few months after that, they had established their brand credibility enough to enter into a pilot with industry leader DoorDash.

Augmented Reality Meets Fine Art

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The San Francisco Museum of Modern Art (SFMOMA), one of the most influential cultural institutions in the US, is a recognized leader in using technology to engage art lovers and bring art to new audiences. For its Spring 2018 special exhibition, “Rene Magritte: The Fifth Season,” SFMOMA asked frog to help them create an “Interpretive Gallery” in which museum visitors could further experience “the paradoxes at work in reality” that Magritte explored in his late-career work.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN