Automotive &amp; Mobility

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Brand Strategy

Brand Strategy, Design &amp; Performance

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CX Strategy

CX Strategy, Design &amp; Performance

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Elevated Loyalty

Engage at the Edge

Experience Everywhere

Growth Strategy

Industrial Design

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Product Innovation, Design &amp; Development

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frog Innovation Team

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global

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A next-gen payments solution for small and medium-sized businesses

Modernizing thePoint-of-Sale Experience

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Elevated payments

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Small business merchants need reliable, convenient payments solutions that help elevate trust among their customers. Chase Payment Solutions wanted to create a solution that was easy-to-use, versatile, scalable and secure, enabling merchants to take payments on an integrated system that works seamlessly across their business management solutions. 

Bridging the gap

Challenge

The team developed a mobile card reader for SMBs, designed to elevate the checkout experience for both in-store and on-the-go. Generative and evaluative research was used throughout the process to ensure merchant and user needs were met.

Experience comes first

Solution

The outcome was the Chase Card Reader: a product that's unique, modern, versatile, user-friendly and caters to various merchant needs. This positions Chase Payment Solutions as a trusted innovator in the payment space, differentiating it from competitors.

Leading with differentiation

Outcome

Project highlights

Arriving at innovator status

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JPMorgan_Chase-modernizing-pos-hardware-for-smbs_03_2

Helping merchants sell more

Selling with trust

Finding the cohesive solution for all

Going deeper into the design

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With this sleek new offering, Chase Payment Solutions shows its commitment to offering best-in-class products and experiences for its customers.

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Payment made easy

Rebranding Human-Centered Banking

Inventing Tomorrow's Bank Through Innovation

Building and launching an all-encompassing, best-in-class banking super-app

Designing an Award-Winning Banking and Investment Experience

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Empowering customers' investments and savings

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Odeabank wanted a mobile app that incentivized user engagement and met new customer behaviors. But the app needed to avoid negatively impacting accessibility and seamlessness. The app also needed to serve designers and act as a guide to developers and brand managers. The challenge was to integrate multiple features (banking, wealth, investments, loyalty) in one super-app.

Incentivizing simplicity

Regular, collaborative validation sessions with prospects and clients prioritized customer needs. An atomic and modular approach ensures scalability and flexibility. A scalable DLS for the future. A pre-login engagement feature enables user interaction without signing up. Seamless onboarding and access to jargon-free info enhance user experiences. 

Setting the right balance

We created the Odea App with scalable components that are compatible with the React Native framework–making a consistent experience across touchpoints. Its minimalistic aesthetic, in the brand’s palette, is alluring and developmentally effortless. This is paired with a dark mode. This super-app puts the customer first and responds to emerging banking habits.

An app for every occasion

Project Highlights

The mission 

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frog and Odeabank received recognition from such esteemed organizations as the iF Design Award committee.

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A new line of credit  

Personal Finance One Text at a Time - Charlie

Rebuilding a Risk Management App

Powering up a dedicated in-house innovation and acceleration center

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Inventing tomorrow's bank

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New forms of work contracts have emerged, such as "task-based" contracts, facilitated in particular by platforms like Uber or Deliveroo. The BNP Paribas innovation team wanted to better understand this target clientele to be able to imagine the new products or services it could develop for this type of worker. To get to know this growing trend, the two teams from DITA and frog created a series of personas and analyzed the factors driving the emergence of this trend. This process also included interviews with Uber employees, and the study of competitors from BNP Paribas and other brands. Together, these studies provided a picture of the potential impact of the gig economy, and were followed up by a sprint to develop a relevant strategy.

Exploring the gig economy

New face of work

Chatbots are everywhere, present on virtually every site. BNP Paribas already had its own chat solution, but wanted to improve its performance. They wanted a clear strategy and a new solution, in line with the customer journey and qualitative user experience it was keen to offer. The timing was right for this, as it coincided with the emergence of technologies such as ChatGPT, whose potential in this area is immense. Stakeholders built a nine-week sprint program and imagined several scenarios; eight of these potential ideas were further analyzed: their viability, desirability and feasibility. Finally, prototypes were co-constructed by all stakeholders, providing BNP Paribas with a complete strategy and a set of potential options.

Elevating the use of bots

Streamlining services

In a competitive context where banking and non-banking players are launching their own cashback programs, BNP Paribas wanted to develop its own program, with the aim of attracting and retaining its customers as well as providing them with added value, enabling them to micro-save and treat themselves. The DITA innovation team and frog defined a strategy for the program, designed the customer journeys, built the MVP and tested the solution with BNP Paribas employees. In just 10 months, the Mes Extras program was launched on the market, and now offers automatic discounts from privileged partners to over 280,000 customers.

Launching a cashback program

User perks

Three avenues of exploration

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A revamped brand strategy for Konfío, Mexico’s fourth ever unicorn

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Konfío + frog

Voices, colors, elements and shapes converge, creating a connection drawn from the shared entrepreneurial journey between both Konfío and Mexican entrepreneurs.

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Coloring outside the lines with Konfío's playful squiggle

This journey is not a straight line...

During its incredible growth period, Konfío had acquired companies with tangential services—but a result was disparate visuals, disconnected offerings and overly-technical messaging. The challenge was to find a way to untangle the communication chaos to convey the true sense of Konfío as a holistic financial ecosystem with interconnected services. 

Communication chaos

To understand strategic priorities, root challenges, strengths, weaknesses and opportunity areas to be explored, frog conducted a design research phrase, interviewing executives, employees and SMEs. From there, the team began developing a new brand persona and platform, crafting value propositions and designing a monolithic brand architecture. 

Illuminating value

Solution 

The rebrand cuts through complexity to bring Konfío’s raison d'être to the fore: approachability. By celebrating the growth stories of its clients, the new strategy positions Konfío as a companion who can speak as an empowering equal to its audience. Voice, colors and shapes convey a sense of interrelatedness, derived from the shared entrepreneurial journey between Konfío and SMEs. 

	Global		EN
	France		FR

	Global		EN
	France		FR