Automotive &amp; Mobility

Communications

Consumer Products

Financial Services

Healthcare

Media

Retail

Social Impact

Technology

Brand Strategy, Design &amp; Performance

Client Collaborative

Connected World

Content &amp; Asset Management

Corporate Venture Building

CX Strategy, Design &amp; Performance

Data &amp; AI

DesignOps

Elevated Loyalty

Engage at the Edge

Experience Everywhere

Global Luxury

Growth Strategy

Industrial Design

Innovation Strategy

Live Marketing

Membership &amp; Loyalty

Organization Design

Product Design &amp; Delivery

Product Innovation

Product Innovation, Design &amp; Development

Service Design

Startup Growth

Sustainability

Bangalore

Barcelona

Bergen

Delhi

frog Innovation Team

Gothenburg

London

Lyon

Madrid

Malmö

Mexico City

Milan

Montpellier

Mumbai

Munich

New York

Oslo

Paris

Rome

San Francisco

Singapore

Stavanger

Stockholm

Sydney

Utrecht

frog-cap-invent-logo

frog-Cap-Invent-logo

global

france

china

frog and Decathlon create next-gen connected e-bikes

Shaping the Future of Urban Mobility

26_decathlon_case-study_header

26_Decathlon_case-study_header

Accelerating the transition to sustainable mobility in urban areas

26_decathlon_case-study_image02

26_Decathlon_case-study_Image02

26_decathlon_case-study_image04

26_Decathlon_case-study_Image04

26_decathlon_case-study_image03

26_Decathlon_case-study_Image03

normal

With decades of bike manufacturing expertise, Decathlon faced a bold shift in addressing urban mobility. The challenge was twofold: to create a compelling urban cycling experience that inspires daily use, and to evolve from a product-focused brand into a daily mobility service provider, offering a seamless experience from day one.

Serving urban mobility, evolving the organization

Challenge

Urban cycling is about navigating the city with ease and serenity, setting high expectations for comfort, reliability and service. Decathlon’s solution combines smart design and engineering for a natural ride, with an embedded connectivity technology offering continuous support and control. Every touchpoint enhances the experience, embodying Decathlon’s promise: “We lighten your load wherever you go”.

A new generation of e-bikes, embedded with connectivity

Solution

Together with frog, Decathlon shaped a long-term vision—starting with a concept-bike approach and culminating in the launch of its first connected e-bike in Belgium. This served as a minimum viable product before scaling across Europe and expanding into future ranges (cargo, speed, folding). Along the way, Decathlon developed new in-house technological capabilities, from smart systems to connected services, laying the foundation for future innovation. The LD 940 E quickly earned recognition, including an <a href="https://ifdesign.com/en/winner-ranking/project/decathlon-e-bike-ld-940e/698694" target="_blank">iF Design Award </a> in 2024.

LD 940 E: The pioneer of connected e-bikes

Outcome

Project highlights

From vision to market launch

frog created the design and developed a state-of-the-art code structure to kick-start IT development, enabling Decathlon to manage the product lifecycle and future developments autonomously. The entire project was then fully handed over to Decathlon.

26_decathlon_case-study_image05

26_Decathlon_case-study_Image05

Urban Mobility mobile app

Urban Mobility app

26_decathlon_case-study_image06

26_Decathlon_case-study_Image06

26_decathlon_case-study_image07

26_Decathlon_case-study_Image07

More than a bike

26_decathlon_case-study_image8

26_Decathlon_case-study_Image8

Design drove innovation, seamlessly integrating user needs, technology and business goals.

frog-icon-retail-decathlon

frog icon Retail decathlon

A three-year collaboration

Putting Atmospheric CO2 to Work

Transforming Pet Care with AI

Starting a "Lunchbox Revolution" to put kids at the heart of a healthy food journey

Helping Healthier Habits Stick, One Bright Bite at a Time

25_carrefour_case-study_header

Tackling childhood obesity in the UAE

25_carrefour_case-study_image02_2

25_carrefour_case-study_image03_2

25_carrefour_case-study_image04_2

Childhood obesity and poor nutrition remain pressing global public health concerns. It’s a significant public health issue in the UAE, with a 2019 national survey reporting 17% of children from ages 5 – 17 years as obese. With supermarkets playing a central role in family food choices, how could Majid Al Futtaim / Carrefour make healthier eating exciting, accessible and sustainable for children?

Forming healthy habits

We developed a behavior change strategy to make Bright Bites “irresistible for kids—easy and trustworthy for mum and school.” Alongside a single unifying thought to spark change, the message is “Bright Bites: empowering healthier habits for life.”  We applied behavior change techniques to all channels, including: • Norming and social currency via gamification and reward • Reframing by offering irresistible food and habits for kids • Chunking by making it simple to build a healthier lunchbox through a “Pick Your 5” framework We then defined the end-to-end customer experience and created a digital platform that truly resonated with, and supported children, families and schools.

Starting a "Lunchbox Revolution"

At the heart of Bright Bites is the world’s first interactive supermarket built especially for kids, a community hub for workshops and cooking classes, and an educational framework for schools. We built an interactive hub to empower parents, children and schools to explore healthy eating while offering teachers evidence-based tools such as lesson plans to drive lasting nutritional habits. 

Building lasting impact

Transforming children’s nutrition

25_carrefour_case-study_image05_2

25_carrefour_case-study_image06

25_carrefour_case-study_image08_3

25_carrefour_case-study_image07_2

Bright Bites aligns with UAE Vision 2031 to promote health, education and sustainability. 

frog-icon-industry_retail

frog-icon-Industry_Retail

Inspiring healthier choices

25_carrefour_case-study_image09_2

A New Recipe for Change

Improving Earlier Diagnosis of Cancer

How spatially autonomous devices create new experiences and energy resilience

Defining the Future of Flexible Home Living

24_case-study_reimagining-home-living-header_v3

24_Case-study_Reimagining-home-living-header_v3

Moving out of the past

24_case-study_reimagining-home-living-cover_02

24_Case-study_Reimagining-home-living-cover_02

24_case-study_reimagining-home-living-two_03_v3

24_Case-study_Reimagining-home-living-two_03_v3

24_case-study_reimagining-home-living-two_04

24_Case-study_Reimagining-home-living-two_04

Experts at frog sought to overturn a century-long trend in interior design. This meant analyzing emerging technology, its reception among different demographics and how homes might accommodate it.

Fighting the familiar

Modernized devices powered by high-capacity batteries gain mobility within the home. Large appliances become power banks for smaller devices, charge when green energy is available and use battery during peak or down time. Energy resilience revolutionizes homelife, hosting and budgeting.

Climate tech

With project Rohm, we designed new, modular interiors that reject static devices and embrace those that respond to changing needs within the home. Our scenarios open the door for a new wave of human-centered interior design.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN