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Bolstering Volvo Group’s data capabilities to provide customers with intelligent new offerings

Harnessing Data for Leaner and Greener Future of Mobility

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Volvo and frog put customers first

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Looking ahead, Volvo Group knew it had to find new ways to support its customers as they navigate the changing automotive and transportation landscape. Volvo Group set its sights on routing customer data into useful mobility solutions for their customers and serving them through a differentiated customer experience. Realizing the need for an intelligent products and services ecosystem, Volvo Group teamed up with frog, Capgemini and Microsoft to establish a world-leading data and analytics service.

Connecting Data and Customer

Challenge

The multinational team set out to uplift Volvo Group’s data and analytics capabilities to obtain actionable insights to help Volvo customers unlock added value out of their mobility solutions. Enabled by its new data platform and capabilities, Volvo Group was able to create a new business model that would shift their customer relationships from ad-hoc problem-solving support to long-term business optimization partnerships. With the advisory model, Volvo customers gain access to an evolving ecosystem intended to provide them with enhanced support and recommendations aimed at improving their operations and user experience.

From Manufacturer to Advisor

Solution

Transforming from ad-hoc problem-solving support to long-term partnership and connected solutions provides Volvo Group's customer with value and peace of mind in their business optimization journeys. The beneficial customer outcomes include: • Savings through efficiency improvements in daily operations, e.g., fleet management, logistics and e-truck charging optimization • Reduction of CO2 emissions • Improvements in driver satisfaction At the same time, it advances Volvo’s servitization goals, helping them stay ahead of the curve by bringing a complete service offering to the market.

Value. Ease. Peace of mind.

Outcomes

Project highlights

Creating a data-driven customer experience 

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As a result of the initial pilots, Volvo has seen a + 40 pts increase in data reports take rate—from 35% to 75%.

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A Better Customer Experience

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Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

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Transforming Pet Care with AI

Decarbonizing Trucking with Hydrogen

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Venturing on the open road with a hydrogen-fueled mobility platform 

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Sustainable transitions

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Seeking to radically reimagine road freight transport in the face of the climate crisis, Kouros devised a circular business model that that leverages key technology access to (1) produce hydrogen from biomass thermolysis with the opportunity to create a powerful carbon sink while contributing to the preservation of soil and biodiversity and (2) become industry leaders in assembling a real, first-of-its-kind hydrogen truck. They came to frog and the broader Capgemini to manifest this vision into reality as rapidly as possible—with high ambitions for market shares.

A game-changing method

Through hands-on, sleeves-up collaboration, Kouros, frog and Capgemini teams rapidly progressed Hyliko from concept to company. Crucially, a core group of strategists and designers functioned as an acceleration team, helping refine the new venture’s circular business model, investment case, go to market strategy and launch. More recently, teams from Capgemini Engineering have been contributing to the architecture of the first trucks.

Strategic incubator

The result of Kouros’ work with frog and Capgemini is a world-class heavy mobility platform that is uniquely positioned in the market. With its offering of “hydrogen & trucks as a service,” Hyliko integrates "super-green," carbon-negative hydrogen with truck leasing and maintenance, acting on a promise to completely decarbonize any fleet of trucks, while having a positive footprint on biodiversity. Within one year of its creation, Hyliko has signed its first contracts and will deliver its first trucks by the end of 2023. 

The future of trucking

Outcome

High concept to high impact

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Hyliko is developing a hydrogen refueling network with the planned opening of up to 60 stations in Europe by 2030.

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Driven for sustainability

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Using Data for Reliable Power Generation 

Revolutionizing Testing at the Point-of-Need  – MeMed

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Grounding the Made of Air Brand

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“Working together, we were able to create a foundation for growth that is both true to our company and our mission as founders, and forward-looking enough to continue to scale with us in the years ahead.”   

Made of Air, a Berlin-based startup, has developed a revolutionary new carbon-negative thermoplastic. The material is produced using wood waste from forests and farms, in a process that stores more carbon than it emits. With their cutting-edge sustainable materials and a bold mission to disrupt resource-intensive, carbon-polluting business-as-usual, Made of Air is transforming products in the worlds of mobility, consumer goods and the built environment. In preparation for their next stages of growth, the venture came to frog for help launching a comprehensive new brand strategy and identity.
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The frog team of venture design leads, strategists, visual and industrial designers, and a program manager worked closely with Made of Air to reflect the venture’s business objectives at each phase of research and design. Working in continuous collaboration with the founders, the team began by laying a strategic foundation anchored in key customer, ecosystem and value chain insights. Building on top of this structured brand framework, the team created a new visual identity and designed a complete system for expression across all verbal, visual and material embodiments of the brand. The result is a clear, consistent, recognizable brand identity and company positioning enabling Made of Air to accrue value and capture the attention of purpose-driven lead investors, mindful partners and top, diverse talent.

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Setting the Foundations
The first phase of the frog + Made of Air collaboration involved setting strong, differentiated foundations for the Made of Air brand—from defining a core purpose, to solidifying a go-to-market strategy and aligning on a partnership vision. As Made of Air offers a revolutionary new material requiring clear explanation, it was also mission-critical to establish a precise-yet- accessible vocabulary and communication style for the brand and its offering.
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Visualizing Climate Action
Inspired by the possibility of Made of Air’s signature carbon-negative thermoplastic, the frog team created rich imagery of the distinctive black material in various applications, from home furniture to architectural facades. These assets have become an arresting addition to Made of Air marketing and sales materials.
Over the course of the program, the team also worked together to tell the story of the brand through a radically new mark. The mark began with the six carbon ring of benzene, depicted by the hexagon. This shape was chosen and modified to evoke the carbon cycle—the process of carbon moving through our air, plants, oceans, animals, soil and back again. The broken hexagon of the mark reflects Made of Air’s commitment to helping reverse climate change by capturing carbon from this natural cycle and sequestering it permanently.

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Driving Business Outcomes
Despite working remotely from homes and studios across Europe, the frog and Made of Air team maintained constant alignment on the program’s goals. The frog team helped Made of Air to distill its purpose to a single statement: ‘We are in business to reverse climate change.’ The new brand solidifies Made of Air’s position as an ambitious venture built on sustainable purpose, willing to challenge conventional thinking on environmental and climate action. At a crucial stage of growth, the new brand story rallies the team and their partners–and advances their multi-bottom line agenda. Reflecting on the collaboration, Neema Shams, Made of Air’s Chief Commercial Officer says, “Reexamining all that we did, it’s pretty mind blowing. We’ve already gotten a speechless reaction from a few of our board members.”

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<h3>Listen to the frog + Made of Air podcast episode</h3>
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Following just 10 weeks of engagement, the Made of Air Brand re-launched in October 2021 with a complete brand strategy and brand playbook, sales pitch materials, a new verbal and visual identity, a completely redesigned website and a new brand mark that better connects to the company’s vision of breaking the carbon cycle. As part of the frog ventures portfolio, frog and Made of Air are well positioned to disrupt traditional business models and motivations and make a mark on the planet through sustainable innovation and regenerative design.  

Emphasizing Safety and Engagement for Families

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“The insights from frog’s ride-along research with Audi customers helped us reimagine the rear seat entertainment experience together. As a result, the new AEm has been a great success for Audi and its customers. The cooperation between Audi and frog worked well.”

Leveraging insights from field research in China and the United States, frog helped Audi advance rear seat entertainment with the launch of the Audi Entertainment mobile (AEm). By allowing adults to control content from a mobile phone, the AEm results in a safer in-car learning and entertainment experience for the entire family.

The AEm benefits from a streamlined interface design, which is simple enough to be used at arm’s length, while in motion, by children who cannot yet read. Mistake-friendly usability functions, such as one button interfaces, make interactions easy and fun.

Exceptional Usability

The AEm allows content to be controlled from the front of the car, ensuring oversight without switching seats. This need was discovered during research in China, where one parent often joins their child in the rear seat to control educational content.

Parental Control

Unlike the single solution DVD player it replaces, the AEm is a multi-purpose tablet that easily docks into the seatback and can be quickly removed for use outside of the car.

Versatility

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The Audi Entertainment mobile won the Plus X Award for “Best Product” recognized for its “Innovation, High Quality, Design, Ease of Use and Functionality.”

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Audi successfully launched the AEm, making it the first tablet developed specifically for use in vehicles that can also be used outside of the car.

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The AEm exceeded Audi sales projections within five months of launching.

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Since launching in November 2015, the AEm has outsold Audi’s market projections and has been awarded for its innovative design and outstanding usability.

Middle-Out Strategy for Market Innovation

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“It’s easy for functional areas to develop silos in large organizations. By establishing the Collaboration Innovation Board, we were able to reach across those silos, determine common priorities, and combine resources to pursue truly breakthrough innovations. Not only did we get alignment on strategic direction, but we also accomplished things better and faster than each area could have on its own.”

A group of Hyundai leaders from the US region recognized that in order to innovate successfully for their market, they needed to work together across functions, businesses, and time horizons. With the help of frog, they created the Collaborative Innovation Board (CIB) to foster shared strategic efforts and launch pilots.



Challenging a Top-Down Strategy Hyundai’s organizational structure of distinct regional companies posed challenges in fostering communication and collaboration. After key leaders agreed that a shared perspective could expand the US market, they joined forces to engage frog in identifying strategies for collaboration. The resulting approach is designed to create and support change from the middle out, establishing a lasting framework that can evolve over time.
Overcoming the “Too Busy” Problem As a lean organization, Hyundai leadership is able to generate new ideas, but often lacks the bandwidth for implementation. frog worked with Hyundai to engage leaders in fully understanding distinct priorities and needs. We then created an “all-in” collaborative plan, including a tool kit for shared prioritization, decision making, and execution across different companies.
Pilots to Drive Adoption Over four months, frog worked with the CIB to select and fund pilot programs that would develop innovations across long-range design, mid-term engineering, and near-term sales and marketing functions. These pilots highlight to leadership how new ways of working, thinking and collaborating can ultimately have a positive impact on Hyundai’s bottom line.

frog and Hyundai took a lean, responsive approach to assessing needs and creating the Collaborative Innovation Board.



1 Month

North American leadership met regularly at frog-facilitated CIB sessions to align on vision, opportunities and budget to create multi-functional, cross discipline collaboration within the region.

12 Months

Three pilot programs are underway to explore the future of mobility across Hyundai design, engineering, and sales and marketing functions with the potential to go-to-market within one year.

3 Pilots

Driving Digital Design

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“Porsche selected frog for its exceptional reputation in digital design. Its global reach simplified user testing in key markets while allowing for a close collaboration with frog’s diverse local design team based in Germany.”

Porsche asked frog to design its next generation connected car apps. The collaboration resulted not only in the launch of the Porsche Connect and Porsche Offroad Precision apps, but also a design language, code library and user-centered methodology that empowered Porsche to scale its delivery of exceptional digital experiences.

Porsche recognized an opportunity to shape a more consistent digital app experience. Together with the Porsche app HMI-Team, frog redefined the design principles and interaction model, providing a design language system and a UI Toolkit in the form of a reusable iOS and Android code library, to scale mobile app development and accelerate time to market.

Scaling Design Excellence

The new app design standards were applied to create the Porsche Connect and Offroad Precision apps. Unique features–such as an accurate 2D model of the user’s actual vehicle, and seamless interaction between vehicle and mobile device navigation–provide for highlight moments within the new user experience.

Reintroducing Porsche Apps

frog and Porsche collaborated closely to create its new apps and design framework. Research and user-testing in China and Germany provided insights to inform the iterative approach. The application of user-centered design at Porsche has followed an approach that has since played a significant role across the organization.

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