The most successful Outback launch in Subaru's history

Strengthening Customer Trust

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25_Subaru_Case-study-01

Subaru's emotional drive

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25_Subaru_Case-study-02_2

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25_Subaru_Case-study-03_2

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Subaru needed to reposition the Outback as a reliable choice amidst safety-related recalls and the uncertainties brought by the COVID-19 pandemic.

Rebuilding trust

Challenge

The campaign focused on the deep emotional bond Subaru owners have with their cars, emphasizing the Outback's legacy of reliability and safety to inspire trust and nostalgia.

Showcasing legacy

Solution

By evoking optimism, pride, and adventure, Subaru successfully positioned the Outback as a comforting and joyful companion, using an integrated campaign across various media platforms to resonate widely.

Positive perception shift

Outcome

Project highlights

Outback's new journey

10 influencers generating 249,218 impressions and a 3% engagement rate

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frog-icon-Technology

Confidence in motion

Reconnecting Through Movement

Designing A Safer In-Car Family Experience - Audi

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Creating Pathways Through Oravida’s Immersive Brand Destination  

Elevating a Physical Brand Experience 

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Project overview 

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22-Oravida-Shop_705x705

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22-Case-Study-Oravida-03

For the space to be a success it needed to have a sense of the theatrical, but some aspects felt “back-of-house"—routes were unintuitive, some areas lacked use clarity and finishing design touches were needed. The combination of these aspects had the potential to take visitors out of the immersive experience.

Back-of-house

To help with wayfinding, frog focused on the key details of lighting, iconography and essential system units. To ensure visitors remained immersed, the team fixed and aligned the presentation of doors, lights, ventilation and smoke detectors. 

Upgrading detail

Thanks to the 360-degree design considerations, visitors to the space can access the intended “Just Be” brand experience and relax into the soothing quality of the space, from start to finish. 

Outcomes

Cohesive immersion

Elevating experiences

Human-centered architectural stories

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22-Case-Study-Oravida-04

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22-Oravida-Hero-Hallway

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22-Case-Study-Oravida-05

A world-class installation

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The Oravida website features a full digital tour of the Brand Center, extending the experiential reach of the brand story to those unable to visit in person.

Signature Oravida experiences

Accelerating the Future of Manufacturing - Tempo

Augmented Reality Meets Fine Art - SFMOMA

Leading the pack towards healthier pets and tail-wagging happiness

Launching a bold, <span class="d-none d-lg-inline"><br /></span>unique brand platform

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25_Case-study_BlackHawk_cover_video

Rethinking pet nutrition

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Black Hawk wanted to pet owners to look beyond the established brands in the premium pet food industry and to see the benefits of nutritionally balanced pet food with real ingredients.

Promoting natural choices

‘The Real Food Movement for Pets’ platform and accompanying marketing campaign showcases all-natural pet food choices with a bold, sincere tone and a raw, authentic visual style.

Ingredients for success

After launching the platform and campaign, Black Hawk experienced a 42% increase in product sales, a 300% growth in their database, and a 165% rise in conversion volume.

Real food, real impact

Winning hearts and bowls

An increase in product sales propelled the brand from #6 to #1 in the premium pet food category in two years.

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From underdog to top dog

Transforming Pet Care with AI

Breathing Life into Lumen

Munich

Experience Designer (m/w/d)

Design 

San Francisco

Senior Strategist - Business Strategy

Strategy

Experience Design Intern

Studierenden

Bangalore

Barcelona

Bergen

Delhi

frog Innovation Team

Gothenburg

London

Lyon

Madrid

Malmö

Mexico City

Milan

New York

Oslo

Paris

Singapore

Stavanger

Stockholm

Sydney

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frog-Cap-Invent-logo

global

france

china

Designing strategic change to move hearts and markets

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frog_Studio_header-sydney_2

Welcome to frog Sydney, where you'll find creative, curious and passionate thinkers who are ready to tackle any challenge. Let's work together to innovate and improve the world through collaboration and spirited fearlessness.

Welcome to Sydney

We bring inventive strategies that help retailers strengthen customer connection, build D2C commerce and power sustainable transformation.

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frog-icon-Industry_Retail

Accelerating Impact in Retail

We help banks, insurers and investors build and orchestrate omnichannel offerings that respond to their customers' evolving expectations.

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frog-icon-Industry_Finance

Delivering the Future of Financial Relationships

We use convergent design to help telecom operators and technology organizations capture the full potential of the intelligent, connected and digital world.

	Global		EN
	France		FR
	China		CN

	Global		EN
	France		FR
	China		CN