Nurture connections with
Elevated Loyalty
Cultivate meaningful and long-lasting customer lifetime value
Connecting in a way that puts the customer first, always.
We go beyond traditional loyalty programs. Today, true loyalty is the outcome of all a brand's experiences.
Elevate your loyalty experience with cutting-edge services, offerings and business models that align brand values with customer wants and needs.
Enabled Through Rationality
Demonstrate value throughout the value proposition which is convenient, accessible and functional
Connected Through Community
Meet the true human need to belong, and cultivate a lasting sense of togetherness and community
Engaged Through Emotion
Build meaningful, deep-rooted loyalty through key emotions such as honesty, trust and belonging
Empowered Through Purpose
Align experiences with core values and empower people to act with purpose and meaning
50%of respondents said that whether a brand's values align with their personal values was an important factor in their brand loyalty
Source: Capgemini Customer Loyalty Survey, November 2023; N= 2054 across 5 countries: US, UK, France, Germany and Japan
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Our Experts & Leaders
As part of the global Capgemini organization, we draw on an unparalleled breadth of knowledge to partner at scale with uncompromising quality.
It's vital to revisit what it means to be truly loyal—to a community, to a purpose, to family and friends, to one's values—and focus on that to create lifetime value.
Christopher Baird
Global Head of Loyalty
frog, Part of Capgemini Invent
UK
Organizations can drive growth by shaping regenerative, personalized and collective human connections.
Steve Hewett
Vice President
frog, Part of Capgemini Invent
UK
Focus on turning customer relationships into customer capital, shaping customer behaviors to serve as a profitable value lever.
Marianne Rånes Limseth
Director
frog, Part of Capgemini Invent
Norway
Differentiated offerings for customers and consumers with more purposeful and meaningful outcomes are critical to success.
Dr. Sophie König-Rutt
Director, Consumer Products, Retail & Distribution
frog, Part of Capgemini Invent
Germany
Boost your business growth and cater to the ever-evolving needs of customers through an elevated loyalty experience.
Rahul Gill
Director, Head of Client Services & Program Delivery
frog, Part of Capgemini Invent
India
There is a need to bring humanity back into the loyalty conversation, thinking of members as people, not just as consumers.
Anshul Rastogi
Program Manager, CX & Business Growth Strategy
frog, Part of Capgemini Invent
India
Leaders in loyalty are the ones who shape new customer connections and evolve rational choices into lovable experiences.
Simona Audino
Director, Design
frog, Part of Capgemini Invent
Italy
Brands must look beyond traditional programs and use the power of brand and purpose to connect with customers more effectively.
Maaike Slagter
Director, Retail & Consumer Products
Capgemini Invent
Netherlands
Focus on drawing together a community of people that are invested in your brand and want to see it grow. Elevated Loyalty is your second skin, not a sales program.
Kelley Kugler
Director, Strategy & Innovation
frog, Part of Capgemini Invent
USA
Find a way to craft a balance of experiences that leaves lasting impressions and emotions; it's not always just about points, cashback, coupons or miles.
JoAnne Sim
South East Asia Lead
frog, Part of Capgemini Invent
Singapore
Placing people at the center of the experience is the only way to inspire genuine recommendations and meaningful connections.
Elena Herrero Díaz
Manager, Customer Experience & Loyalty
frog, Part of Capgemini Invent
Spain
By leveraging advanced technology and data, we can create relevant loyalty experiences that not only retain customers, but also turn them into brand advocates.
Fintan McGivern
Senior Director, CX Transformation
frog, Part of Capgemini Invent
Australia
A well-crafted loyalty program isn’t just a nice-to-have; it’s a strategic imperative—elevating customer loyalty translates directly into sustained business growth.
Nick de Blasio
Director, Head of frog Switzerland
frog, Part of Capgemini Invent
Switzerland
The key to a successful loyalty offering lies in its ability to seamlessly integrate into the customer’s daily life, making every interaction meaningful and rewarding.
Lisa Boström
Senior Manager, CX Transformation
frog, Part of Capgemini Invent
Sweden
A new generation of customers brings new expectations—loyalty must evolve to reflect shifting values and the desire for more authentic, flexible brand relationships.
Stoyan Petrov
Head of frog Middle East
frog, part of Capgemini Invent
UAE
Get in touch
Ready to elevate your loyalty offering?
