Activation

Content & Asset Management

We live in a world that is content rich, yet attention starved. There is an unprecedented and accelerating demand for engaging and personalized content, across more channels, in more formats, in real-time. This is the content explosion.

Overview

01

Multichannel Activation

Manage content and assets across all touchpoints and platforms.

02

Real-Time Engagement

Rapidly create and deploy targeted content to engage consumers in real time.

03

Impactful Assets

Develop complex, original and personalized assets that deliver results.

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Embrace the content explosion

Welcome to the attention economy. In order to win here, you’ll need more than just content—you’ll need a content strategy that differentiates you from your competition and content management systems that allow you to target and scale your assets while maintaining the consistency of your brand across markets and platforms.

71 %

of marketers

say they need to create 10x as many assets to support the different channels (Adobe)

Manage complex content with speed, at scale

Consumers rely on content to inform nearly all of their purchasing decisions. To ensure your voice reaches them through the noise of today’s content landscape, you’ll need the creativity to anticipate their evolving needs, the speed to respond to those needs in the moment and the scale to reach them wherever they might choose to engage. Managing and maintaining the quality of such a complex and fast-moving content ecosystem is a challenge for any organization, but is critical for success in the attention economy.

The average consumer engages with over 10 pieces of relevant content before making a purchase.

How we do it

We support organizations in managing the content explosion fully transforming their content creation, deployment and management. The first step in this transformation is to craft a unified and customer-centric content strategy that enables consistent, relevant and engaging experiences across all channels and touchpoints. We then develop technological systems and solutions to migrate current assets and support the seamless flow of content to your audiences across the best-performing platforms. By leveraging AI-enhanced data insights, we also help inform decisions regarding the targeted implementation and strategic orchestration of content in real time, maximizing the efficiency, impact and ROI of your content.

Our Capabilities 
In addition to defining the strategy and technologies that shape and deploy your content, we assist in creating the internal alignment and systems that organizations need to advance and evolve their content over time. By improving collaboration between internal and external stakeholders and content producers, organizations can keep pace with the market while ensuring the consistency of their brand.
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Strategy and Planning
We help define your content goals and validate the strategy, systems and processes that will help you reach them. In the age of hyper-connected audiences, we can help you explore all areas of content strategy including holistic search and social, shoppability, personalisation as well as hyperlocalisation.
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Technological Enablement
We identify and implement the technology stack that will best enable your specific content strategy and ensure effortless UX and UI. As real time marketing continues to play a large role, we can also support in the development of your data and audience strategy as well as advise on how to transform your business for the cookie-less future.
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Execution and Management
We assist in structuring, managing and orchestrating assets within your platform, then define systems for migrating, creating and distributing content across all channels and touchpoints. Through bespoke accelerators, we can change the way your marketing team works and deploys content through developing test & learns. We also can help scale content production and reduce wastage through modular creative and dynamic creative optimization.
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Performance Monitoring
We support the development of content monitoring systems and metrics, allowing for rapid and continuous content optimization, ideation and management. We can help develop a holistic view of performance through audience measurement and attribution modeling to further identify your right audience and channel.
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