Activation
Content & Asset Management
We live in a world that is content rich, yet attention starved. There is an unprecedented and accelerating demand for engaging and personalized content, across more channels, in more formats, in real-time. This is the content explosion.
Embrace the content explosion
Welcome to the attention economy. In order to win here, you’ll need more than just content—you’ll need a content strategy that differentiates you from your competition and content management systems that allow you to target and scale your assets while maintaining the consistency of your brand across markets and platforms.
of marketers
say they need to create 10x as many assets to support the different channels (Adobe)
Manage complex content with speed, at scale
Consumers rely on content to inform nearly all of their purchasing decisions. To ensure your voice reaches them through the noise of today’s content landscape, you’ll need the creativity to anticipate their evolving needs, the speed to respond to those needs in the moment and the scale to reach them wherever they might choose to engage. Managing and maintaining the quality of such a complex and fast-moving content ecosystem is a challenge for any organization, but is critical for success in the attention economy.
The average consumer engages with over 10 pieces of relevant content before making a purchase.
How we do it
We support organizations in managing the content explosion fully transforming their content creation, deployment and management. The first step in this transformation is to craft a unified and customer-centric content strategy that enables consistent, relevant and engaging experiences across all channels and touchpoints. We then develop technological systems and solutions to migrate current assets and support the seamless flow of content to your audiences across the best-performing platforms. By leveraging AI-enhanced data insights, we also help inform decisions regarding the targeted implementation and strategic orchestration of content in real time, maximizing the efficiency, impact and ROI of your content.
